Hospitality Design - July 2014 - 137

2

in November in Kansas City, Missouri,
Valencia Group chose Seattle-based Dawson
Design Associates to create an Italianinspired oasis in the Midwest (the Sorella
brand is known fondly as the younger
sister to the Valencia brand, named for the
Spanish region). For the Lone Star Court in
Austin, which opened its doors in February,
Houston-based Rottet Studio created a
modern, upscale spin on the old-school
motor court.
Unsurprisingly, Montgomery takes a
hands-on approach-understanding that
brand and design are united. For instance, at
Lone Star Court, she commissioned Texasborn artist Melinda Buie for a pop art-style
painting of one of her family's Registered
Texas Longhorns "Billy" that adorns the
lobby wall. "It's a nod to Texas iconic oil

painting," Montgomery says, "but we wanted
to put a retro twist on it and really bring that
to the era of the property."
At Hotel Sorella Country Club Plaza,
a striking blue chandelier in the lobby
by Paola Navone, originally part of an
art installation in Milan, serves as the
inspiration for the blue color woven
throughout the property. "It's the subtle
branding touches in those pieces that when
people ask about them, there's always a story
behind it," Montgomery explains.
And there are more stories to be told:
the Valencia Group recently announced
its newest brand, Hotel Alessandra (the
older sister to Valencia and Sorella) that is
slated for debut in Houston's GreenStreet
mixed-use development in late 2016. "I
see her being Old World with a hint of a
contemporary twist," Montgomery says. hd

3
4

recently launched Lone Star Court brands
are opened in second-tier markets-from
San Antonio and Houston to Kansas City-
deemed appropriate for each property's
identity with the city's story woven into
the design. "We talk with the locals, we eat
at all the iconic restaurants, we stay at the
historic hotels to learn what we can about
the market," Montgomery says. "Locale is
extremely important to us."
Equally important are the designers
selected to work on each property. At Hotel
Sorella Country Club Plaza, which debuted

1. A striking blue
chandelier and
distinctive art piece
mark Kansas City's Hotel
Sorella Country Club
Plaza's lobby.
2. The blue hue of
the lobby chandelier
is carried in touches
throughout the Hotel
Sorella's guestrooms.
3. Rottet Studio
designed Lone Star
Court in Austin as an
upscale version of a
traditional motor court.
4. Retro touches and
nods to Texas inform
Lone Star Court's
guestroom design.

hospitalitydesign.com July 2014

137



http://www.hospitalitydesign.com

Hospitality Design - July 2014

Table of Contents for the Digital Edition of Hospitality Design - July 2014

Hospitality Design - July 2014
Contents
Online TOC
From the Editor
People
People
Perspectives
Sketchbook
State of the Industry
Startups
Eastern Canada
Radical Innovation in Hospitality Award
5 Questions for Jason Pomeranc
Products
Emma Gardner
Turquoise
IIDA/HD Product Design Competition
Lighting
HD Americas Preview
From the Show Director
Keynote Speaker
Conference Highlights
The Power of Story
Ad Index
Back Space
Hospitality Design - July 2014 - Intro
Hospitality Design - July 2014 - Hospitality Design - July 2014
Hospitality Design - July 2014 - Cover2
Hospitality Design - July 2014 - 1
Hospitality Design - July 2014 - 2
Hospitality Design - July 2014 - 3
Hospitality Design - July 2014 - 4
Hospitality Design - July 2014 - 5
Hospitality Design - July 2014 - 6
Hospitality Design - July 2014 - 7
Hospitality Design - July 2014 - 8
Hospitality Design - July 2014 - 9
Hospitality Design - July 2014 - 10
Hospitality Design - July 2014 - 11
Hospitality Design - July 2014 - 12
Hospitality Design - July 2014 - 13
Hospitality Design - July 2014 - 14
Hospitality Design - July 2014 - 15
Hospitality Design - July 2014 - 16
Hospitality Design - July 2014 - Contents
Hospitality Design - July 2014 - 18
Hospitality Design - July 2014 - 19
Hospitality Design - July 2014 - 20
Hospitality Design - July 2014 - 21
Hospitality Design - July 2014 - 22
Hospitality Design - July 2014 - Online TOC
Hospitality Design - July 2014 - 24
Hospitality Design - July 2014 - 25
Hospitality Design - July 2014 - 26
Hospitality Design - July 2014 - 27
Hospitality Design - July 2014 - 28
Hospitality Design - July 2014 - 29
Hospitality Design - July 2014 - From the Editor
Hospitality Design - July 2014 - 31
Hospitality Design - July 2014 - 32
Hospitality Design - July 2014 - 33
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 35
Hospitality Design - July 2014 - 36
Hospitality Design - July 2014 - 37
Hospitality Design - July 2014 - 38
Hospitality Design - July 2014 - 39
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 41
Hospitality Design - July 2014 - 42
Hospitality Design - July 2014 - 43
Hospitality Design - July 2014 - 44
Hospitality Design - July 2014 - 45
Hospitality Design - July 2014 - 46
Hospitality Design - July 2014 - Perspectives
Hospitality Design - July 2014 - 48
Hospitality Design - July 2014 - Sketchbook
Hospitality Design - July 2014 - 50
Hospitality Design - July 2014 - 51
Hospitality Design - July 2014 - 52
Hospitality Design - July 2014 - 53
Hospitality Design - July 2014 - 54
Hospitality Design - July 2014 - 55
Hospitality Design - July 2014 - 56
Hospitality Design - July 2014 - State of the Industry
Hospitality Design - July 2014 - 58
Hospitality Design - July 2014 - 59
Hospitality Design - July 2014 - 60
Hospitality Design - July 2014 - Startups
Hospitality Design - July 2014 - 62
Hospitality Design - July 2014 - 63
Hospitality Design - July 2014 - 64
Hospitality Design - July 2014 - 65
Hospitality Design - July 2014 - 66
Hospitality Design - July 2014 - 67
Hospitality Design - July 2014 - 68
Hospitality Design - July 2014 - Eastern Canada
Hospitality Design - July 2014 - 70
Hospitality Design - July 2014 - 71
Hospitality Design - July 2014 - 72
Hospitality Design - July 2014 - Radical Innovation in Hospitality Award
Hospitality Design - July 2014 - 74
Hospitality Design - July 2014 - 75
Hospitality Design - July 2014 - 5 Questions for Jason Pomeranc
Hospitality Design - July 2014 - 77
Hospitality Design - July 2014 - 78
Hospitality Design - July 2014 - Products
Hospitality Design - July 2014 - 80
Hospitality Design - July 2014 - Emma Gardner
Hospitality Design - July 2014 - 82
Hospitality Design - July 2014 - Turquoise
Hospitality Design - July 2014 - 84
Hospitality Design - July 2014 - 85
Hospitality Design - July 2014 - 86
Hospitality Design - July 2014 - IIDA/HD Product Design Competition
Hospitality Design - July 2014 - 88
Hospitality Design - July 2014 - 89
Hospitality Design - July 2014 - 90
Hospitality Design - July 2014 - 91
Hospitality Design - July 2014 - 92
Hospitality Design - July 2014 - 93
Hospitality Design - July 2014 - 94
Hospitality Design - July 2014 - 95
Hospitality Design - July 2014 - 96
Hospitality Design - July 2014 - Lighting
Hospitality Design - July 2014 - 98
Hospitality Design - July 2014 - 99
Hospitality Design - July 2014 - 100
Hospitality Design - July 2014 - 101
Hospitality Design - July 2014 - 102
Hospitality Design - July 2014 - 103
Hospitality Design - July 2014 - 104
Hospitality Design - July 2014 - 105
Hospitality Design - July 2014 - 106
Hospitality Design - July 2014 - 107
Hospitality Design - July 2014 - 108
Hospitality Design - July 2014 - HD Americas Preview
Hospitality Design - July 2014 - From the Show Director
Hospitality Design - July 2014 - 111
Hospitality Design - July 2014 - 112
Hospitality Design - July 2014 - Keynote Speaker
Hospitality Design - July 2014 - Conference Highlights
Hospitality Design - July 2014 - 115
Hospitality Design - July 2014 - 116
Hospitality Design - July 2014 - 117
Hospitality Design - July 2014 - 118
Hospitality Design - July 2014 - The Power of Story
Hospitality Design - July 2014 - 120
Hospitality Design - July 2014 - 121
Hospitality Design - July 2014 - 122
Hospitality Design - July 2014 - 123
Hospitality Design - July 2014 - 124
Hospitality Design - July 2014 - 125
Hospitality Design - July 2014 - 126
Hospitality Design - July 2014 - 127
Hospitality Design - July 2014 - 128
Hospitality Design - July 2014 - 129
Hospitality Design - July 2014 - 130
Hospitality Design - July 2014 - 131
Hospitality Design - July 2014 - 132
Hospitality Design - July 2014 - 133
Hospitality Design - July 2014 - 134
Hospitality Design - July 2014 - 135
Hospitality Design - July 2014 - 136
Hospitality Design - July 2014 - 137
Hospitality Design - July 2014 - 138
Hospitality Design - July 2014 - 139
Hospitality Design - July 2014 - 140
Hospitality Design - July 2014 - 141
Hospitality Design - July 2014 - 142
Hospitality Design - July 2014 - 143
Hospitality Design - July 2014 - 144
Hospitality Design - July 2014 - 145
Hospitality Design - July 2014 - 146
Hospitality Design - July 2014 - 147
Hospitality Design - July 2014 - Ad Index
Hospitality Design - July 2014 - 149
Hospitality Design - July 2014 - 150
Hospitality Design - July 2014 - 151
Hospitality Design - July 2014 - Back Space
Hospitality Design - July 2014 - Cover3
Hospitality Design - July 2014 - Cover4
https://www.nxtbook.com/emerald/hd/202404
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com