Hospitality Design - October 2014 - 28

advertorial

Q&A

with

lisa villarreal
owner, lily jack

How would you describe your business in
one sentence?
Lily Jack is the leading design driven
manufacturer of custom luxury upholstery and
case goods in the hospitality industry.

What differentiates your company from
its competitors in the marketplace?

Lily Jack is a privately held corporation
with one sole owner (Lisa Villarreal) and no
outside investors. A project is not considered
just another business transaction and we are
not focused solely on the bottom line of each
project. Each project is a personal endeavor and
each Lily Jack team member feels personally
responsible to maintain the Lily Jack brand.

We take the initial lead role as a risk manager to
identify and resolve any potential construction
and raw material durability concerns. We then
support the designer to ensure that their design
intent is kept intact and that we manufacture a
comfortable product that meets strict contract
standards. Our dedicated project management
team is responsible for executing the production
plan and effectively communicating all updates
to the purchasing company on a regular basis
through weekly status reports.

What is your company's philosophy
toward customization?

Lily Jack's motto toward customization is
simple - Our standard is custom! We started the
company as a custom furniture manufacturer and
continue this philosophy today. Currently, 80+%
of the products we produce are custom designs.
Our factories and raw material suppliers in the
U.S., Asia and Mexico are all set up to manage
custom products for a hospitality setting. We have
a scalable operation to manufacture one amazing
piece for a presidential suite or 5,000 pieces for
guest rooms. For custom manufactured products,
we offer the valuable service of flying the project
designer or owner out to our factory in the U.S.
or Asia in order to review model room samples
and ensure the comfort and scale is what they
envisioned.
Our commitment to quality and customer
service sets us apart from our competitors in
the marketplace. Having a dedicated project
manager and project coordinator in place for
each order keeps us connected with our clients at
all times. Lily Jack also develops and introduces
two new collections each year.

What does partnership mean to your
company today?

The word partnership is not taken lightly at Lily
Jack. Partnership means working closely with
the owner, architect, designer and purchasing
company from the very beginning of the project.

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October 2014 hospitalitydesign.com

What else should we know about your
company?

Lily Jack is an affordable supplier for case goods
and upholstery in guest rooms. We strive to
implement cost effective solutions to help achieve
our client's goals (quality, cost, etc.) without
compromising the longevity of the product.
Having a combination of domestic and overseas
production facilities in California, Vietnam,
China and Mexico gives us the ability to stay
competitive. As a result, our reach has expanded
over the past 7 years and we are now involved in
producing more guest rooms in addition to the
suites and public areas.
http://www.hospitalitydesign.com
Hospitality Design - October 2014

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