Hospitality Design - December 2014 - (Page 31)

perspectives sketchbook hotel clover the arts > Boutique property Hotel Clover the Arts is the third Hotel Clover to open in Singapore by Singa Group of Companies, a local hotelier that aims to fill the gap between luxury branded properties and basic backpacker facilities. This one is situated in a six-story Chinatown shophouse on bustling South Bridge Road, a street that is becoming gentrified as new tenants and owners move into protected colonial buildings. Starting with its strikingly adorned façade, the 44key property is one huge canvas within that showcases numerous Singaporean professional, amateur, and student artists. "We envision a boutique hotel that would allow our visitors to experience a multitude of subjects through art," says Teo Kok Hwee, CEO of Singa Group. "Art is typically fairly transient, but we wanted our visitors to be able to develop a relationship with all the tangible, unadulterated art around them-not just look at it, as in galleries or museums, but also touch it, feel it, and really immerse themselves in it. The hotel also hopes to offer a platform for these talented artists." He invited local students to participate in a mural competition just before the hotel opening. Now, 19 rooms display their efforts. The winning entry by Raffles Design Institute students Devina Chandra, Vini Kurniawan, and Angel Jayayanti depicts a travel journal showcasing Singapore's bestknown attractions, such as Marina Bay Sands and Universal Studios Singapore. Students from Singapore Institute of Technology's Glasgow School of Art, LaSalle College of the Arts, Temasek Polytechnic, and Singapore Polytechnic also participated, transforming each room into an outlet for their creativity. Thoughtful touches include bed runners that reiterate the colors of the room's artwork. Professional graffiti artist Ceno2 got out his aerosol cans of paint to adorn the walls of the fifth floor's 11 rooms and the hotel's ground floor lobby with surrealistic images. His larger than life, in-room Mount Fuji offers a view of Japan's famed peak against a foreground of cherry blossoms. Nine members from nonprofit amateur group Singapore Life Art Society made their mark upon 11 rooms on the fourth floor, including a multi-hued koi fish painted above the bed by Gillian Hey and Josephine Ho, transforming the room into a vibrant aquarium. "By crafting the most iconic Singapore attractions onto public spaces like the lobby and the external façade of the hotel, the idea is to create a talking point to encourage guests and staff to mingle," notes Ceno2. Photography courtesy of HOTEL CLOVER THE ARTS December 2014 031

Table of Contents for the Digital Edition of Hospitality Design - December 2014

Hospitality Design - December 2014
Online TOC
From the Editor
From the Show Director
Trends: Social Media
Interview: Tal Danai and Adam D. Tihany
Interview: Jonathan Adler
5 Questions for Alice Gray Stites
Products Opener
Profile: Christina Dent
Products: Curated Solutions
Products: Textiles
Products: Bedding
Lessons From the Arts
Art & Architecture
Performing Arts
Pov Rooftop Bar and Terrace
Mondrian London at Sea Containers
Ad Index
Back Space: Zaha Hadid

Hospitality Design - December 2014