Hospitality Design - May 2015 - (Page 149)

perspectives serviced apartments trends By Tamara Thiessen and JoAnn Greco 1. A 3,000-square-foot penthouse lounge at AKA Times Square features slat walls of Japanese charred wood and wide-plank white oak floors. HOME RUN An even more residential look for a new crop of extended stay options The Serviced Apartment Summit, held in London each July since 2013, is a sign of the growth of this type of extended stay hotel, as the concept of "hotel sweet home" catches on. Commonly called apart'hotels in Europe, the market is "gaining traction globally" as an alternative hospitality product and is "preferred by guests seeking greater flexibility, convenience, and social interaction than is commonly found in a traditional hotel setting," according to EY Global Real Estate Center's 2014 Global Hospitality Insights report. These five examples show why serviced apartments are changing the hotel landscape. AKA AKA, a serviced residence company with 10 locations in top-tier cities including London, New York, Beverly Hills, Philadelphia, and Washington, DC, emphasizes comfort and calm in its design. Travelers, says company president Larry Korman, want to feel at home wherever they are in the world. "We provide a perfect balance between the privacy of an apartment and the service and style of an intimate hotel," he explains. Clean lines with modern twists, screening rooms, and open-air terraces are highlights, while access to the communal areas a.lounge,, and a.café encourages guests to unwind and socialize, Korman says, adding that "each property is a study in contemporary living by a world-class designer." At AKA Sutton Place (New York) and AKA White House (Washington, DC), for example, New York-based Meyer Davis Studio crafted the a.lounge to serve "as a relaxing area with fireplaces, wood accents, contemporary furniture, and soft, ambient lighting," Korman says. Meantime, Asfour Guzy Architects transformed the Crescent Apartments in Beverly Hills into the upscale, bespoke AKA Beverly Hills, and last year a 3,000-square-foot penthouse lounge (dubbed a.13) by Italian architect Piero Lissoni opened at AKA Times Square. "It's an urban oasis," Korman says, where "slat walls of Japanese charred wood and wide-plank white oak floors mingle with refined furniture." May 2015 149

Table of Contents for the Digital Edition of Hospitality Design - May 2015

Online TOC
From the Editor
Business Sense State of the Industry
Sustainable Studio El Mangroove
Project Breakdown Tuscany Penthouse
Trends Lighting Design
Trends Serviced Apartments
Places Chengdu
Places Dubai
Places Nicaragua
5 Questions for Ingo Schweder
Profile Connie Kolman
Trends Marsala
Window Coverings
HD Expo Preview
From the Show Director
Places Las Vegas
ICFF Preview
ICFF Studio
Drake Devonshire
Baccarat Hotels & Residences New York
Aman Tokyo
Le Cinq Codet
Q&C Hotel/bar
The Goodland
Hotel SP34
Martha Washington
Sandibe Okavango Safari Lodge
Urban Cowboy
Vincci Gala
Vino Veritas
The Grey
Stacked at Ozo Chaweng Samui
Bottega Americano
Peacemaker Lobster & Crab Co.
Parq Restaurant & Nightclub
Ad Index
Back Space

Hospitality Design - May 2015