Hospitality Design - August 2015 - 2

advertorial

Q&A

with

mark page
senior director color & design, durkan

How different does your company look
today from five years ago?

Durkan, the hospitality division of Mohawk
Industries, has changed considerably in recent
years. We're investing in new and unique
manufacturing methods, driving innovation
from within. We've rebranded to reflect our
status as a modern, robust and comprehensive
flooring supplier, including broadloom, carpet tile,
hardwood, luxury vinyl tile and rugs. Our product
range is flexible enough for any budget, with
luxury items to grace five-star properties as well
as performance hotels and the B&B community.
Durkan's world-class collections showcase
quality, styling and appeal, and recent awards
and recognition from the industry reinforce our
standing and status.

What differentiates your company from
its competitors in the marketplace?

Durkan stands out because it is a full flooring
solution. Our diverse product offerings include
broadloom and carpet tile as well as a complete
range of hard surfaces available via Mohawk
Group. Our breadth of innovative product makes
it simple for clients to solve the needs of different
spaces while achieving their design vision. On a
larger scale, Durkan's product range is one layer in
a comprehensive approach to flooring, alongside
our focus on client service, design, technology
and sustainability. All the layers of Durkan work
together to provide supremely effective flooring
solutions for clients.

Where does the company stand on
sustainability?

For Durkan, sustainability is imperative and
transparency is the keystone of our initiatives.
We're proud to introduce our Declare labels,
which are ingredients labels listing all the
materials in our products. They allow us to work
with customers and other leaders in the industry
to strive for greater transparency and a healthier
environment. As part of Mohawk, Durkan leads
the building products industry with the largest
and most varied selection of products with
Declare labels and Red List Free status. We're
committed to transforming the marketplace with
the health of our world in mind.

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August 2015 hospitalitydesign.com

How is technology playing a role in
product development?

Two recent collections, Lakir and Modesto,
explore the capabilities of our Definity precision
sculpted technology. Definity can achieve more
than twice the definition of any other high-end
hospitality carpet. The Lakir Collection uses
Definity to capture the simplicity of reconstructed
lines. Patterns feature carved accents and dense,
scalloped ribbing that create a handcrafted feel.
Modesto is a collection of patterns for public
spaces and guest rooms. Public space styles
are created using Definity and feature ribbons
of texture that have an artistic, hand-drawn
quality. Lakir and Modesto exemplify the rich
textural effects, stunning large-scale patterns and
handcrafted aesthetic that are the hallmarks of
Definity's precision sculpted technology.

Briefly describe a product/innovation you
have introduced recently.

The Esprit Collection, designed in collaboration
with Virginia Langley, is made up of 18 patterns
that evoke contemporary minimalism. Influenced
by fashion trends that include flowing patterns,
beautiful textures and bold sophisticated shapes,
the collection layers these elements to create
elegant flooring solutions. Modern and minimal,
Esprit combines vivacious expressions of flow
and rhythm. Organic influences are created
in voluminous shapes to add more modern
dynamics. In shades of gunmetal greys, steel blues
and jades with highlights of titanium whites, the
patterns are silhouetted with bold brush strokes,
overlaying textures and subtle industrial elements.

What is your company's philosophy
toward customization?

With a diverse product line and service platform,
Durkan has built its business around flexibility
and extended capability. Product offerings include
running line items, creative design catalogs and
color palettes that are on trend and forward
thinking, and a complete service network able to
engage concept development, expedite solutions
and deliver finished product on time and within
budget. No two jobs are alike, and our network has
the depth and skill to execute each new project
with world-class excellence.
http://www.hospitalitydesign.com
Hospitality Design - August 2015

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