advertorial Q&A with jonny peykar vp of hospitality, nourison How would you describe your business in one sentence? We are a 35 year old, family run company that has built its success on setting trends in design and color with our product offerings and being customer focused in our business approach. What differentiates your company from its competitors in the marketplace? We are fully vertical and manage every aspect of our business from concept to final delivery. Our factories dye and spin our yarns as well as weave and hand finish our floor coverings. We invest significant time and effort in product research and development to create unique weaving methods and finishing techniques that make our products stand out in a competitive market. What does partnership mean to your company today? We are not in this business for single orders. We want to deliver the highest level of products Twilight Collection Manhattan Collection 024 August 2015 hospitalitydesign.com and services and create partnerships with our customers so that we can grow our businesses together. What is your company's philosophy toward customization? We have a talented in-house design team that works with our clients on turning their design inspiration into reality. Most of the work we do is custom and we believe that every floor should have its own unique design and story that compliments the space. We also have one of the largest in-stock offerings in rugs and broadloom for customers needing immediate shipment. What predictions do you have for 2015? Guestroom design trends are changing. More rooms are now being designed with hard floors and area rugs. As one of the largest area rug manufacturers, we are seeing a large opportunity to service this new trend in the hospitality market with our extensive selection of area rugs.http://www.hospitalitydesign.com