Hospitality Design - August 2015 - 46

advertorial

Q&A

with

richard horton
director of sales and marketing, venus group

How would you describe your business in
one sentence?

Venus Group, founded in 1972, is a privately
held vertically integrated global textile company
offering fabrics and fabrication for the Healthcare,
Government, Retail, Institutional, Hospitality and
Decorative markets.

How different does your company look
today from five years ago?

We have expanded into Latin America, Europe,
Middle East and South Asia. We increased our
table linen production in California, added a new
facility in South Carolina, and in 2016 will open
a state of the art terry / table linen / specialty
product factory in Western India. In June we
launched the new Venus Decorative Division
which provides running line and custom woven
and printed fabrics as well as fabrication for
drapery and bedding for projects around the
world.

What differentiates your company from
its competitors in the marketplace?

Venus Group is a certified US Minority Business
Owned Enterprise. We are financially secure
with excellent credit lines allowing us to extend
best possible terms to our customers. We are also
uniquely positioned with owned manufacturing
in the US on both coasts plus owned and
dedicated manufacturing plants in India, China,
Bangladesh, and Pakistan. Our staff of Textile
Engineers and Designers are constantly working
on new products and production methods. This
ensures optimum quality, cost and supply chain
time line to our customers.

What does partnership mean to your
company today?

Partnership for our company is multi-faceted.
We collaborate with leading mills (like Milliken),
R&D companies and colleges worldwide about
textile technology and development of new best
in class products. For the new Decorative Division
we are collaborating with over 20 mills around
the world to bring a new perspective to the fabrics
used in our industry. We also consider designers,
purchasing agents, brands and owners as partners
in not only the design process but also in helping
guide us on where the company should move
going forward.

046

August 2015 hospitalitydesign.com

What is your company's philosophy
toward customization?

We are deeply rooted in customization. Our
Retail and Hospitality division produce private
label collections in terry and sheeting for leading
Retailers and Hotels. Our terry, linen and table
top collections provide a great foundation for our
clients. From there the new Decorative Division
allows designer's to collaborate with our in house
design team to provide new concepts and designs
to bring their vision to life.

What predictions do you have for 2015?

We are seeing a return to color with continued
simplicity in design lines. Our clients are taking
the basic white towel and going making them
every color that you can think of. The only
exception is that we are seeing decorative bedding
being taken out of the guestroom and clean white
tailored bed spreads in great textures with small
pops of color in trim details.

Briefly describe a product/innovation
you have introduced recently.

Our textile engineers are constantly working on
innovations including: a) Invictus™ performance
twill - a high performance hotel sheet tested
and proven to last beyond 200 laundry cycles
which has gained a significant market share and
proven to reduce total cost for our customers. U.S.
Patent No. 8,186,390. b) Sanitized™ antimicrobial
sheeting with odor control and moisture
management properties. c) Renew - Recycled
cotton towels using a minimum 25% or more
waste fibers.

Where does the company stand on
sustainability?

Our core strength is the Farm to Finish process
with vertical manufacturing approach that
ensuring quality control at each stage of the
manufacturing process. It starts with the
bioengineering of the cotton seed through
development of the finished product. We are
committed to sustainable manufacturing
initiatives that greatly benefit the environment
and the surrounding community including:
rainwater harvesting , water treatment programs,
natural resources such as wind energy, and fair
price program with farmers to improve quality of
life just to name a few.


http://www.hospitalitydesign.com

Hospitality Design - August 2015

Table of Contents for the Digital Edition of Hospitality Design - August 2015

Hospitality Design - August 2015
Contents
Online TOC
From the Editor
From the Show Director
People
Sketchbook
Trends 3d Printing
Interview Helen Jorgensen
5 Questions for Karim Rashid
Profile Kelly Hoppen
Profile Poesis Design
Profile 13&9
Profile Maria Cornejo
Profile Design by Them
Profile Ladies & Gentlemen Studio
Profile Emerging Designers
Trends Collaborations
Trends Spanish Influence
Textiles
Bath
Carpet
Special Feature Custom Solutions
Airland Hotel
Press Hotel
Hotel Henriette
Newport Marriott
Industry Kitchen
Ad Index
Back Space
Hospitality Design - August 2015 - Intro
Hospitality Design - August 2015 - Hospitality Design - August 2015
Hospitality Design - August 2015 - Cover2
Hospitality Design - August 2015 - 1
Hospitality Design - August 2015 - 2
Hospitality Design - August 2015 - 3
Hospitality Design - August 2015 - 4
Hospitality Design - August 2015 - 5
Hospitality Design - August 2015 - 6
Hospitality Design - August 2015 - 7
Hospitality Design - August 2015 - 8
Hospitality Design - August 2015 - Contents
Hospitality Design - August 2015 - 10
Hospitality Design - August 2015 - 11
Hospitality Design - August 2015 - 12
Hospitality Design - August 2015 - 13
Hospitality Design - August 2015 - 14
Hospitality Design - August 2015 - 15
Hospitality Design - August 2015 - 16
Hospitality Design - August 2015 - Online TOC
Hospitality Design - August 2015 - 18
Hospitality Design - August 2015 - 19
Hospitality Design - August 2015 - From the Editor
Hospitality Design - August 2015 - 21
Hospitality Design - August 2015 - 22
Hospitality Design - August 2015 - 23
Hospitality Design - August 2015 - 24
Hospitality Design - August 2015 - 25
Hospitality Design - August 2015 - From the Show Director
Hospitality Design - August 2015 - 27
Hospitality Design - August 2015 - 28
Hospitality Design - August 2015 - People
Hospitality Design - August 2015 - 30
Hospitality Design - August 2015 - 31
Hospitality Design - August 2015 - 32
Hospitality Design - August 2015 - 33
Hospitality Design - August 2015 - 34
Hospitality Design - August 2015 - 35
Hospitality Design - August 2015 - 36
Hospitality Design - August 2015 - Sketchbook
Hospitality Design - August 2015 - 38
Hospitality Design - August 2015 - 39
Hospitality Design - August 2015 - 40
Hospitality Design - August 2015 - 41
Hospitality Design - August 2015 - 42
Hospitality Design - August 2015 - 43
Hospitality Design - August 2015 - 44
Hospitality Design - August 2015 - 45
Hospitality Design - August 2015 - 46
Hospitality Design - August 2015 - 47
Hospitality Design - August 2015 - 48
Hospitality Design - August 2015 - Trends 3d Printing
Hospitality Design - August 2015 - 50
Hospitality Design - August 2015 - 51
Hospitality Design - August 2015 - 52
Hospitality Design - August 2015 - Interview Helen Jorgensen
Hospitality Design - August 2015 - 54
Hospitality Design - August 2015 - 55
Hospitality Design - August 2015 - 5 Questions for Karim Rashid
Hospitality Design - August 2015 - 57
Hospitality Design - August 2015 - 58
Hospitality Design - August 2015 - 59
Hospitality Design - August 2015 - 60
Hospitality Design - August 2015 - 61
Hospitality Design - August 2015 - 62
Hospitality Design - August 2015 - Profile Kelly Hoppen
Hospitality Design - August 2015 - 64
Hospitality Design - August 2015 - Profile Poesis Design
Hospitality Design - August 2015 - 66
Hospitality Design - August 2015 - Profile 13&9
Hospitality Design - August 2015 - 68
Hospitality Design - August 2015 - Profile Maria Cornejo
Hospitality Design - August 2015 - 70
Hospitality Design - August 2015 - Profile Design by Them
Hospitality Design - August 2015 - 72
Hospitality Design - August 2015 - Profile Ladies & Gentlemen Studio
Hospitality Design - August 2015 - 74
Hospitality Design - August 2015 - Profile Emerging Designers
Hospitality Design - August 2015 - 76
Hospitality Design - August 2015 - 77
Hospitality Design - August 2015 - 78
Hospitality Design - August 2015 - Trends Collaborations
Hospitality Design - August 2015 - 80
Hospitality Design - August 2015 - 81
Hospitality Design - August 2015 - 82
Hospitality Design - August 2015 - 83
Hospitality Design - August 2015 - 84
Hospitality Design - August 2015 - 85
Hospitality Design - August 2015 - 86
Hospitality Design - August 2015 - Trends Spanish Influence
Hospitality Design - August 2015 - 88
Hospitality Design - August 2015 - 89
Hospitality Design - August 2015 - 90
Hospitality Design - August 2015 - 91
Hospitality Design - August 2015 - 92
Hospitality Design - August 2015 - Textiles
Hospitality Design - August 2015 - 94
Hospitality Design - August 2015 - 95
Hospitality Design - August 2015 - 96
Hospitality Design - August 2015 - 97
Hospitality Design - August 2015 - 98
Hospitality Design - August 2015 - 99
Hospitality Design - August 2015 - 100
Hospitality Design - August 2015 - Bath
Hospitality Design - August 2015 - 102
Hospitality Design - August 2015 - 103
Hospitality Design - August 2015 - 104
Hospitality Design - August 2015 - 105
Hospitality Design - August 2015 - 106
Hospitality Design - August 2015 - Carpet
Hospitality Design - August 2015 - 108
Hospitality Design - August 2015 - 109
Hospitality Design - August 2015 - 110
Hospitality Design - August 2015 - 111
Hospitality Design - August 2015 - 112
Hospitality Design - August 2015 - 113
Hospitality Design - August 2015 - 114
Hospitality Design - August 2015 - Special Feature Custom Solutions
Hospitality Design - August 2015 - 116
Hospitality Design - August 2015 - 117
Hospitality Design - August 2015 - 118
Hospitality Design - August 2015 - 119
Hospitality Design - August 2015 - 120
Hospitality Design - August 2015 - 121
Hospitality Design - August 2015 - 122
Hospitality Design - August 2015 - 123
Hospitality Design - August 2015 - 124
Hospitality Design - August 2015 - 125
Hospitality Design - August 2015 - Airland Hotel
Hospitality Design - August 2015 - 127
Hospitality Design - August 2015 - 128
Hospitality Design - August 2015 - 129
Hospitality Design - August 2015 - Press Hotel
Hospitality Design - August 2015 - 131
Hospitality Design - August 2015 - 132
Hospitality Design - August 2015 - 133
Hospitality Design - August 2015 - Hotel Henriette
Hospitality Design - August 2015 - 135
Hospitality Design - August 2015 - 136
Hospitality Design - August 2015 - 137
Hospitality Design - August 2015 - Newport Marriott
Hospitality Design - August 2015 - 139
Hospitality Design - August 2015 - 140
Hospitality Design - August 2015 - 141
Hospitality Design - August 2015 - Industry Kitchen
Hospitality Design - August 2015 - 143
Hospitality Design - August 2015 - 144
Hospitality Design - August 2015 - 145
Hospitality Design - August 2015 - 146
Hospitality Design - August 2015 - 147
Hospitality Design - August 2015 - 148
Hospitality Design - August 2015 - 149
Hospitality Design - August 2015 - 150
Hospitality Design - August 2015 - Ad Index
Hospitality Design - August 2015 - 152
Hospitality Design - August 2015 - Back Space
Hospitality Design - August 2015 - Cover4
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