Hospitality Design - August 2015 - 54

perspectives

interview helen jorgensen

From an owner's perspective, what is
the one thing designers should pay more
attention to when creating a hotel?

2
2. A rendering of the
library at Host's Axiom
Hotel in San Francisco, set
to debut this fall, operated
by Kokua Hospitality.

©HOST HOTELS & RESORTS, L.P., Rendering by STONEHILL & TAYLOR

3

You spoke at this year's HD Expo about
the importance of storytelling. How do
you integrate that into your projects?

3. The lobby lounge,
shown here in a rendering,
of Host's yet-to-benamed lifestyle property
in Phoenix, which will
reopen by the end of the
year as part of Marriott's
Autograph Collection.

©HOST HOTELS & RESORTS, L.P., Rendering by STONEHILL & TAYLOR

Host is developing the Axiom Hotel in
San Francisco, the Logan in Philadelphia,
and a yet-to-be-named lifestyle property
in Phoenix, all opening by the end of this
year. Why was the decision made to go
independent for these properties, and
what has the process been like?
We believe a reimagined independent
luxury experience will reintroduce our storied
property as the vibrant hub of the city. As we
explored the best positioning of the property,
we did not believe any of the brands allowed
the individuality to deliver the type of authentic
[local] experience we were looking to offer.
It is a challenge to meet the tight renovation
schedules for a new hotel yet create an authentic
guest experience. Each one of our boutique
hotels is totally different. Success depends on the
collaborative effort between all parties, inside
and out, on the multiple levels required to create

054

August 2015 hospitalitydesign.com

Finding that right balance between their creative
design and the hotel's investment and operations.
No matter how wonderful the design is, it
needs to work on many levels. Some questions
design teams need to ask during development:
What adjustments could be made to bring more
value to our investment but keep true to the
concept? What materials will be more durable
for longevity of the product yet provide the right
aesthetic? Will the design result in added costs
for the operations team on a long-term basis?

this unique connection for the guest. With this
development comes the additional challenge
of specifying unfamiliar or new materials or
designs, which take additional time for Host
and the designers and architects to vet, review,
and find the right suppliers and contractors.
Unfortunately, the schedule does not change.

What do you look for in a collaborator?

A designer or supplier needs to understand that
our relationship is beyond traditional. It is an
understanding of the long term and a mutual
trust between all parties.
Overall, our partners must be able to listen
and take direction but also push the design when
needed and know when to stop that push. They
support our process and are a team player, even
with their competitors. Our expectation is that
everyone plays nicely in the sandbox. Simply, it is
about honest and open communication.

Storytelling is the basis of the hotel concept,
providing a venue to develop the design more
authentically. As design and hotel pillars
progress, the story clarifies decisions for overall
design and service levels. It can be retold
throughout, such as in the lobby bar, function
spaces, and spa to achieve cohesiveness and
authentic guest experience. It provides clarity
and solutions to the design and to experiential
challenges.
This approach has been integrated into
many of our new hotel renovations. With our
boutique hotels, however, it is most strongly
driven as the entire hotel is being redeveloped.
The Logan's story is about the true Philadelphian.
Philadelphia is a city of firsts, and the hotel will
express these discoveries through a detailed art
program created by local artists. The Axiom's
story is inspired by the historic elements of
San Francisco's art and architecture and will
incorporate high-tech customized amenities that
combine the city's turn-of-the-century history
with its modern ambiance and technology. Our
Phoenix hotel will be 'delivering refined revelry,'
promising not only an elegant urban respite but
also a vibrant and engaging experience for those
who prefer to add a bit of flavor to their business
and distinction to their play.
Today's customers are looking for more than
just a great bed and a consistent quality level.
They are looking for one-of-a-kind, inspired, and
local experiences, and the best hotels will deliver
the best of the cities they are a part of. hd


http://www.hospitalitydesign.com

Hospitality Design - August 2015

Table of Contents for the Digital Edition of Hospitality Design - August 2015

Hospitality Design - August 2015
Contents
Online TOC
From the Editor
From the Show Director
People
Sketchbook
Trends 3d Printing
Interview Helen Jorgensen
5 Questions for Karim Rashid
Profile Kelly Hoppen
Profile Poesis Design
Profile 13&9
Profile Maria Cornejo
Profile Design by Them
Profile Ladies & Gentlemen Studio
Profile Emerging Designers
Trends Collaborations
Trends Spanish Influence
Textiles
Bath
Carpet
Special Feature Custom Solutions
Airland Hotel
Press Hotel
Hotel Henriette
Newport Marriott
Industry Kitchen
Ad Index
Back Space
Hospitality Design - August 2015 - Intro
Hospitality Design - August 2015 - Hospitality Design - August 2015
Hospitality Design - August 2015 - Cover2
Hospitality Design - August 2015 - 1
Hospitality Design - August 2015 - 2
Hospitality Design - August 2015 - 3
Hospitality Design - August 2015 - 4
Hospitality Design - August 2015 - 5
Hospitality Design - August 2015 - 6
Hospitality Design - August 2015 - 7
Hospitality Design - August 2015 - 8
Hospitality Design - August 2015 - Contents
Hospitality Design - August 2015 - 10
Hospitality Design - August 2015 - 11
Hospitality Design - August 2015 - 12
Hospitality Design - August 2015 - 13
Hospitality Design - August 2015 - 14
Hospitality Design - August 2015 - 15
Hospitality Design - August 2015 - 16
Hospitality Design - August 2015 - Online TOC
Hospitality Design - August 2015 - 18
Hospitality Design - August 2015 - 19
Hospitality Design - August 2015 - From the Editor
Hospitality Design - August 2015 - 21
Hospitality Design - August 2015 - 22
Hospitality Design - August 2015 - 23
Hospitality Design - August 2015 - 24
Hospitality Design - August 2015 - 25
Hospitality Design - August 2015 - From the Show Director
Hospitality Design - August 2015 - 27
Hospitality Design - August 2015 - 28
Hospitality Design - August 2015 - People
Hospitality Design - August 2015 - 30
Hospitality Design - August 2015 - 31
Hospitality Design - August 2015 - 32
Hospitality Design - August 2015 - 33
Hospitality Design - August 2015 - 34
Hospitality Design - August 2015 - 35
Hospitality Design - August 2015 - 36
Hospitality Design - August 2015 - Sketchbook
Hospitality Design - August 2015 - 38
Hospitality Design - August 2015 - 39
Hospitality Design - August 2015 - 40
Hospitality Design - August 2015 - 41
Hospitality Design - August 2015 - 42
Hospitality Design - August 2015 - 43
Hospitality Design - August 2015 - 44
Hospitality Design - August 2015 - 45
Hospitality Design - August 2015 - 46
Hospitality Design - August 2015 - 47
Hospitality Design - August 2015 - 48
Hospitality Design - August 2015 - Trends 3d Printing
Hospitality Design - August 2015 - 50
Hospitality Design - August 2015 - 51
Hospitality Design - August 2015 - 52
Hospitality Design - August 2015 - Interview Helen Jorgensen
Hospitality Design - August 2015 - 54
Hospitality Design - August 2015 - 55
Hospitality Design - August 2015 - 5 Questions for Karim Rashid
Hospitality Design - August 2015 - 57
Hospitality Design - August 2015 - 58
Hospitality Design - August 2015 - 59
Hospitality Design - August 2015 - 60
Hospitality Design - August 2015 - 61
Hospitality Design - August 2015 - 62
Hospitality Design - August 2015 - Profile Kelly Hoppen
Hospitality Design - August 2015 - 64
Hospitality Design - August 2015 - Profile Poesis Design
Hospitality Design - August 2015 - 66
Hospitality Design - August 2015 - Profile 13&9
Hospitality Design - August 2015 - 68
Hospitality Design - August 2015 - Profile Maria Cornejo
Hospitality Design - August 2015 - 70
Hospitality Design - August 2015 - Profile Design by Them
Hospitality Design - August 2015 - 72
Hospitality Design - August 2015 - Profile Ladies & Gentlemen Studio
Hospitality Design - August 2015 - 74
Hospitality Design - August 2015 - Profile Emerging Designers
Hospitality Design - August 2015 - 76
Hospitality Design - August 2015 - 77
Hospitality Design - August 2015 - 78
Hospitality Design - August 2015 - Trends Collaborations
Hospitality Design - August 2015 - 80
Hospitality Design - August 2015 - 81
Hospitality Design - August 2015 - 82
Hospitality Design - August 2015 - 83
Hospitality Design - August 2015 - 84
Hospitality Design - August 2015 - 85
Hospitality Design - August 2015 - 86
Hospitality Design - August 2015 - Trends Spanish Influence
Hospitality Design - August 2015 - 88
Hospitality Design - August 2015 - 89
Hospitality Design - August 2015 - 90
Hospitality Design - August 2015 - 91
Hospitality Design - August 2015 - 92
Hospitality Design - August 2015 - Textiles
Hospitality Design - August 2015 - 94
Hospitality Design - August 2015 - 95
Hospitality Design - August 2015 - 96
Hospitality Design - August 2015 - 97
Hospitality Design - August 2015 - 98
Hospitality Design - August 2015 - 99
Hospitality Design - August 2015 - 100
Hospitality Design - August 2015 - Bath
Hospitality Design - August 2015 - 102
Hospitality Design - August 2015 - 103
Hospitality Design - August 2015 - 104
Hospitality Design - August 2015 - 105
Hospitality Design - August 2015 - 106
Hospitality Design - August 2015 - Carpet
Hospitality Design - August 2015 - 108
Hospitality Design - August 2015 - 109
Hospitality Design - August 2015 - 110
Hospitality Design - August 2015 - 111
Hospitality Design - August 2015 - 112
Hospitality Design - August 2015 - 113
Hospitality Design - August 2015 - 114
Hospitality Design - August 2015 - Special Feature Custom Solutions
Hospitality Design - August 2015 - 116
Hospitality Design - August 2015 - 117
Hospitality Design - August 2015 - 118
Hospitality Design - August 2015 - 119
Hospitality Design - August 2015 - 120
Hospitality Design - August 2015 - 121
Hospitality Design - August 2015 - 122
Hospitality Design - August 2015 - 123
Hospitality Design - August 2015 - 124
Hospitality Design - August 2015 - 125
Hospitality Design - August 2015 - Airland Hotel
Hospitality Design - August 2015 - 127
Hospitality Design - August 2015 - 128
Hospitality Design - August 2015 - 129
Hospitality Design - August 2015 - Press Hotel
Hospitality Design - August 2015 - 131
Hospitality Design - August 2015 - 132
Hospitality Design - August 2015 - 133
Hospitality Design - August 2015 - Hotel Henriette
Hospitality Design - August 2015 - 135
Hospitality Design - August 2015 - 136
Hospitality Design - August 2015 - 137
Hospitality Design - August 2015 - Newport Marriott
Hospitality Design - August 2015 - 139
Hospitality Design - August 2015 - 140
Hospitality Design - August 2015 - 141
Hospitality Design - August 2015 - Industry Kitchen
Hospitality Design - August 2015 - 143
Hospitality Design - August 2015 - 144
Hospitality Design - August 2015 - 145
Hospitality Design - August 2015 - 146
Hospitality Design - August 2015 - 147
Hospitality Design - August 2015 - 148
Hospitality Design - August 2015 - 149
Hospitality Design - August 2015 - 150
Hospitality Design - August 2015 - Ad Index
Hospitality Design - August 2015 - 152
Hospitality Design - August 2015 - Back Space
Hospitality Design - August 2015 - Cover4
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com