Hospitality Design - September 2015 - 65

perspectives

carlos
flores

interview

By Kathleen Kervin
Photography courtesy of the Sonesta Collection

BRAND REVOLUTION
A diverse career leads to the top of a rapidly
expanding hotel company

1
Carlos Flores' career in hospitality has certainly
come full circle. One of his first jobs coming
out of San Francisco State University was
for hotelier Chip Conley's first property, the
Phoenix Hotel in San Francisco, where he
started working on the F&B side-eventually
heading up the entire beverage operation for
the hotel's Miss Pearl's Jam House along with
a few of Conley's other outlets in the city as his
Joie de Vivre Hotels empire expanded. Then
the dot com boom happened, "and you couldn't
help but be sucked into the vortex," says Flores,
whose business training and personal interests
lured him away from hospitality. He went on to
hold senior management positions in the tech,
media, and retail industries before landing at real
estate management and investment company
Reit Management & Research (RMR) six years
ago. Originally brought on board to run the IT
organization of the rapidly growing company,
Flores soon started working in other capacities.
"Real estate technology brought me in, bringing
me closer to hospitality again."
In early 2012, Hospitality Properties Trust

(HPT), a division of RMR, acquired the three
hotels in the domestic portfolio of Sonesta
International Hotels Corporation, a company
with a history stretching back to the late-1930s.
HPT converted some of its existing portfolio to
Sonesta management, acquiring more along
the way specifically for the company. Now,
under five brands, Sonesta manages 35 U.S.
hotels, 27 more across the globe, and five cruise
ships that traverse the Nile River. Flores came
on as executive vice president (heading up
sales and marketing as well as a host of other
responsibilities), working closely with thenpresident and CEO Bill Sheehan. The growth
strategy "was like doing airline maintenance
in flight," Flores says. "We had an operation to
run, but at the same time we were rebuilding
engines."
The objective was to convert 21 hotels in
locations from Miami to Baltimore, Atlanta, and
Philadelphia to Sonestas "as fast as humanly
possible," Flores explains, all while building
a platform for sustained growth, reconceiving
the management company, and launching

1. The lobby design
concept for ES Suites,
highlighted by pops of
navy blue and yellow,
shown here in Andover,
Massachusetts.

an entirely new brand. And upon Sheehan's
retirement in January, Flores was named
president and CEO, a role that offers "a certain
amount of agility," he says. "I know exactly which
direction I want to go, and I'm the one making
those decisions."
Renovations started with the Sims Patrick
Studio-led redesign of the Sonesta Resort Hilton
Head Island in South Carolina, a property that
exemplifies the company's design approach:
contemporary leaning (without being cold) with
an authentic sense of place. "We're looking at
trying to attract and include the local culture
and environment," Flores says. It's an important
aspect in the company's selection of firms to work
with, partnering with those that may either have
a tie to the area or capabilities in line with what
Sonesta wants to create for a particular location.
"Whoever our partner is has good technical

hospitalitydesign.com September 2015

065


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Hospitality Design - September 2015

Table of Contents for the Digital Edition of Hospitality Design - September 2015

Hospitality Design - September 2015
Contents
Online TOC
From the Editor
From the Show Director
People
Perspectives
Sketchbook
Places: Los Cabos
Interview: Carlos Flores
Interview: Nigel Harris
5 Questions for Kelly Wearstler
Products
Profile: Robert Sukrachand
Trends: Abstract Art
Casegoods
Wallcoverings
Seating
Hospitality’s Reach
Special Feature: New York
New York Edition
Projects
Chicago Athletic Association
Graduate Madison
Indigo Bangkok
Mama Shelter Hollywood
Finest Playa Mujeres
Renaissance Chicago Downtown Hotel
Ad Index
Back Space
Hospitality Design - September 2015 - Intro
Hospitality Design - September 2015 - Hospitality Design - September 2015
Hospitality Design - September 2015 - Cover2
Hospitality Design - September 2015 - 1
Hospitality Design - September 2015 - 2
Hospitality Design - September 2015 - 3
Hospitality Design - September 2015 - 4
Hospitality Design - September 2015 - 5
Hospitality Design - September 2015 - 6
Hospitality Design - September 2015 - 7
Hospitality Design - September 2015 - 8
Hospitality Design - September 2015 - 9
Hospitality Design - September 2015 - 10
Hospitality Design - September 2015 - Contents
Hospitality Design - September 2015 - 12
Hospitality Design - September 2015 - 13
Hospitality Design - September 2015 - 14
Hospitality Design - September 2015 - 15
Hospitality Design - September 2015 - 16
Hospitality Design - September 2015 - 17
Hospitality Design - September 2015 - 18
Hospitality Design - September 2015 - Online TOC
Hospitality Design - September 2015 - 20
Hospitality Design - September 2015 - 21
Hospitality Design - September 2015 - 22
Hospitality Design - September 2015 - 23
Hospitality Design - September 2015 - 24
Hospitality Design - September 2015 - 25
Hospitality Design - September 2015 - From the Editor
Hospitality Design - September 2015 - 27
Hospitality Design - September 2015 - 28
Hospitality Design - September 2015 - 29
Hospitality Design - September 2015 - 30
Hospitality Design - September 2015 - 31
Hospitality Design - September 2015 - From the Show Director
Hospitality Design - September 2015 - 33
Hospitality Design - September 2015 - 34
Hospitality Design - September 2015 - 35
Hospitality Design - September 2015 - 36
Hospitality Design - September 2015 - 37
Hospitality Design - September 2015 - People
Hospitality Design - September 2015 - 39
Hospitality Design - September 2015 - 40
Hospitality Design - September 2015 - 41
Hospitality Design - September 2015 - 42
Hospitality Design - September 2015 - 43
Hospitality Design - September 2015 - 44
Hospitality Design - September 2015 - 45
Hospitality Design - September 2015 - 46
Hospitality Design - September 2015 - Perspectives
Hospitality Design - September 2015 - 48
Hospitality Design - September 2015 - 49
Hospitality Design - September 2015 - 50
Hospitality Design - September 2015 - Sketchbook
Hospitality Design - September 2015 - 52
Hospitality Design - September 2015 - 53
Hospitality Design - September 2015 - 54
Hospitality Design - September 2015 - 55
Hospitality Design - September 2015 - 56
Hospitality Design - September 2015 - Places: Los Cabos
Hospitality Design - September 2015 - 58
Hospitality Design - September 2015 - 59
Hospitality Design - September 2015 - 60
Hospitality Design - September 2015 - 61
Hospitality Design - September 2015 - 62
Hospitality Design - September 2015 - 63
Hospitality Design - September 2015 - 64
Hospitality Design - September 2015 - Interview: Carlos Flores
Hospitality Design - September 2015 - 66
Hospitality Design - September 2015 - 67
Hospitality Design - September 2015 - 68
Hospitality Design - September 2015 - Interview: Nigel Harris
Hospitality Design - September 2015 - 70
Hospitality Design - September 2015 - 71
Hospitality Design - September 2015 - 5 Questions for Kelly Wearstler
Hospitality Design - September 2015 - 73
Hospitality Design - September 2015 - 74
Hospitality Design - September 2015 - 75
Hospitality Design - September 2015 - 76
Hospitality Design - September 2015 - 77
Hospitality Design - September 2015 - 78
Hospitality Design - September 2015 - Products
Hospitality Design - September 2015 - 80
Hospitality Design - September 2015 - Profile: Robert Sukrachand
Hospitality Design - September 2015 - 82
Hospitality Design - September 2015 - Trends: Abstract Art
Hospitality Design - September 2015 - 84
Hospitality Design - September 2015 - 85
Hospitality Design - September 2015 - 86
Hospitality Design - September 2015 - Casegoods
Hospitality Design - September 2015 - 88
Hospitality Design - September 2015 - 89
Hospitality Design - September 2015 - 90
Hospitality Design - September 2015 - Wallcoverings
Hospitality Design - September 2015 - 92
Hospitality Design - September 2015 - 93
Hospitality Design - September 2015 - 94
Hospitality Design - September 2015 - 95
Hospitality Design - September 2015 - 96
Hospitality Design - September 2015 - 97
Hospitality Design - September 2015 - 98
Hospitality Design - September 2015 - 99
Hospitality Design - September 2015 - 100
Hospitality Design - September 2015 - Seating
Hospitality Design - September 2015 - 102
Hospitality Design - September 2015 - 103
Hospitality Design - September 2015 - 104
Hospitality Design - September 2015 - 105
Hospitality Design - September 2015 - 106
Hospitality Design - September 2015 - 107
Hospitality Design - September 2015 - 108
Hospitality Design - September 2015 - 109
Hospitality Design - September 2015 - 110
Hospitality Design - September 2015 - 111
Hospitality Design - September 2015 - 112
Hospitality Design - September 2015 - 113
Hospitality Design - September 2015 - 114
Hospitality Design - September 2015 - Hospitality’s Reach
Hospitality Design - September 2015 - 116
Hospitality Design - September 2015 - 117
Hospitality Design - September 2015 - 118
Hospitality Design - September 2015 - 119
Hospitality Design - September 2015 - 120
Hospitality Design - September 2015 - 121
Hospitality Design - September 2015 - 122
Hospitality Design - September 2015 - 123
Hospitality Design - September 2015 - 124
Hospitality Design - September 2015 - 125
Hospitality Design - September 2015 - 126
Hospitality Design - September 2015 - 127
Hospitality Design - September 2015 - 128
Hospitality Design - September 2015 - 129
Hospitality Design - September 2015 - 130
Hospitality Design - September 2015 - 131
Hospitality Design - September 2015 - 132
Hospitality Design - September 2015 - Special Feature: New York
Hospitality Design - September 2015 - 134
Hospitality Design - September 2015 - 135
Hospitality Design - September 2015 - 136
Hospitality Design - September 2015 - 137
Hospitality Design - September 2015 - 138
Hospitality Design - September 2015 - 139
Hospitality Design - September 2015 - 140
Hospitality Design - September 2015 - 141
Hospitality Design - September 2015 - 142
Hospitality Design - September 2015 - 143
Hospitality Design - September 2015 - 144
Hospitality Design - September 2015 - 145
Hospitality Design - September 2015 - New York Edition
Hospitality Design - September 2015 - 147
Hospitality Design - September 2015 - 148
Hospitality Design - September 2015 - 149
Hospitality Design - September 2015 - 150
Hospitality Design - September 2015 - 151
Hospitality Design - September 2015 - 152
Hospitality Design - September 2015 - Projects
Hospitality Design - September 2015 - Chicago Athletic Association
Hospitality Design - September 2015 - 155
Hospitality Design - September 2015 - 156
Hospitality Design - September 2015 - 157
Hospitality Design - September 2015 - Graduate Madison
Hospitality Design - September 2015 - 159
Hospitality Design - September 2015 - 160
Hospitality Design - September 2015 - 161
Hospitality Design - September 2015 - Indigo Bangkok
Hospitality Design - September 2015 - 163
Hospitality Design - September 2015 - 164
Hospitality Design - September 2015 - 165
Hospitality Design - September 2015 - Mama Shelter Hollywood
Hospitality Design - September 2015 - 167
Hospitality Design - September 2015 - 168
Hospitality Design - September 2015 - 169
Hospitality Design - September 2015 - Finest Playa Mujeres
Hospitality Design - September 2015 - 171
Hospitality Design - September 2015 - 172
Hospitality Design - September 2015 - 173
Hospitality Design - September 2015 - Renaissance Chicago Downtown Hotel
Hospitality Design - September 2015 - 175
Hospitality Design - September 2015 - 176
Hospitality Design - September 2015 - 177
Hospitality Design - September 2015 - 178
Hospitality Design - September 2015 - 179
Hospitality Design - September 2015 - 180
Hospitality Design - September 2015 - 181
Hospitality Design - September 2015 - 182
Hospitality Design - September 2015 - Ad Index
Hospitality Design - September 2015 - Back Space
Hospitality Design - September 2015 - Cover3
Hospitality Design - September 2015 - Cover4
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