Hospitality Design - October 2015 - 24

advertorial

Q&A

with

brandon ross
evp of sales & marketing

How would you describe your business in
one sentence?

From banquet rooms to breakfast areas and from
classic design to custom product, MityLite meets
all of your hospitality furniture needs with welldesigned, durable tables and chairs.

How different does your company look
today from five years ago?

When customers looked to MityLite five years
ago, they typically sought out our commercialgrade plastic, utilitarian tables-and with good
reason. For several years the MityLite brand
was built on delivering this lightweight, durable
table: the ABS table. The table was innovatively
constructed and simply outperformed the rest
of the tables in the industry. While we are still
the industry leader in tables, we've applied
our innovative, quality-driven approach to
other products. The MityLite product suite
now includes top-of-the-line banquet chairs,
restaurant seating and tables, dance floors, lounge
chairs, and task seating.
Over the last five years we have introduced
more than 60 lines. Also new to MityLite
is a market-leading consultative approach
that involves a team of designers along with
purchasers or facility managers to create a
100 percent custom product. This process is
exemplified in the conference seating we created
for San Francisco's Moscone Center and the
modern twist we put on an elegant banquet chair
for the SLS Casino in Las Vegas.

What differentiates your company from
its competitors in the marketplace?

Aside from our tradition of manufacturing
quality product and delivering excellent customer
service, is our ability to create completely
custom products. While a few of our competitors
claim to do custom, their attempts are typically
limited to minor changes to the frame color and
the type of fabric on the chair. These product
"customizations" shouldn't really be considered
"custom". They are standard changes in my book.
When MityLite does custom, we literally mean
custom. Take your pen or pencil and sketch us
a concept and we will transform your idea into
a reality that possesses your form but with the
functionality of a MityLite product.

024

October 2015 hospitalitydesign.com

What is your company's philosophy
toward customization?

As mentioned, custom means custom-and
it doesn't have to be more expensive or take
more time. It is our common course of business
to swap frame colors, fabrics and even make
modifications to our standard chair lines. But
when you want your furniture to really stand out
and make a statement at your facility, that's when
you need MityLite. You can bring us your vision,
goal or challenge, and we will explore a variety of
solutions with you to satisfy your needs.

What predictions do you have for 2015?

As we close out the year and look to 2016, I
anticipate more customers wanting to put their
personal touch on their products. I believe that
in the near future, products will be designed
around the facility's needs rather than a facility
spending a needless amount of time looking for
pre-existing product that may or may not fit their
needs perfectly. This will be a challenge for many
organizations. I am pleased to say that MityLite is
equipped and structured in such a way to support
this future.

Briefly describe a product/innovation
you have introduced recently.

MityLite has a long tradition of working closely
with its customers and their designers to create
custom product. However, for the first time,
MityLite teamed up exclusively with an interior
design firm, Avenue Interior Design, to create
an entire line of banquet chairs-the Galleria
Collection. These banquet chairs are unlike
anything the industry has seen to date. MityLite
will showcase The Galleria Collection at BDNY
in November and again at HD in 2016. You won't
want to miss it.


http://www.hospitalitydesign.com

Hospitality Design - October 2015

Table of Contents for the Digital Edition of Hospitality Design - October 2015

Hospitality Design - October 2015
Contents
Online TOC
From the Editor
From the Show Director
Perspectives
Sketchbook
Business Sense: Industry Insight
Sustainable Studio: Open Farm Community
Trends: Suites
Trends: Fast-Casual Dining
5 Questions for John Simeonidis
Products
Profile: Neri & Hu
Trends: Scandinavian Inspiration
Trends: Rose Gold
Tabletop
In the Room
Special Feature: Chefs
Platinum Circle
Gary Dollens
Kemper Hyers
Nobu Matsuhisa
HD Visionary Award: HBA
Projects
Margherita Saint-Germain
Le Lapin
The Continental
Scone City
Untitled
Lago
I Love Paris
Ad Index
Back Space
Hospitality Design - October 2015 - Intro
Hospitality Design - October 2015 - Hospitality Design - October 2015
Hospitality Design - October 2015 - Cover2
Hospitality Design - October 2015 - 1
Hospitality Design - October 2015 - 2
Hospitality Design - October 2015 - 3
Hospitality Design - October 2015 - 4
Hospitality Design - October 2015 - 5
Hospitality Design - October 2015 - 6
Hospitality Design - October 2015 - 7
Hospitality Design - October 2015 - 8
Hospitality Design - October 2015 - 9
Hospitality Design - October 2015 - 10
Hospitality Design - October 2015 - Contents
Hospitality Design - October 2015 - 12
Hospitality Design - October 2015 - 13
Hospitality Design - October 2015 - 14
Hospitality Design - October 2015 - 15
Hospitality Design - October 2015 - 16
Hospitality Design - October 2015 - 17
Hospitality Design - October 2015 - 18
Hospitality Design - October 2015 - Online TOC
Hospitality Design - October 2015 - 20
Hospitality Design - October 2015 - 21
Hospitality Design - October 2015 - 22
Hospitality Design - October 2015 - 23
Hospitality Design - October 2015 - 24
Hospitality Design - October 2015 - 25
Hospitality Design - October 2015 - From the Editor
Hospitality Design - October 2015 - 27
Hospitality Design - October 2015 - 28
Hospitality Design - October 2015 - 29
Hospitality Design - October 2015 - 30
Hospitality Design - October 2015 - 31
Hospitality Design - October 2015 - From the Show Director
Hospitality Design - October 2015 - 33
Hospitality Design - October 2015 - 34
Hospitality Design - October 2015 - 35
Hospitality Design - October 2015 - 36
Hospitality Design - October 2015 - 37
Hospitality Design - October 2015 - 38
Hospitality Design - October 2015 - Perspectives
Hospitality Design - October 2015 - 40
Hospitality Design - October 2015 - 41
Hospitality Design - October 2015 - 42
Hospitality Design - October 2015 - Sketchbook
Hospitality Design - October 2015 - 44
Hospitality Design - October 2015 - 45
Hospitality Design - October 2015 - 46
Hospitality Design - October 2015 - 47
Hospitality Design - October 2015 - 48
Hospitality Design - October 2015 - 49
Hospitality Design - October 2015 - 50
Hospitality Design - October 2015 - 51
Hospitality Design - October 2015 - 52
Hospitality Design - October 2015 - 53
Hospitality Design - October 2015 - 54
Hospitality Design - October 2015 - Business Sense: Industry Insight
Hospitality Design - October 2015 - 56
Hospitality Design - October 2015 - 57
Hospitality Design - October 2015 - 58
Hospitality Design - October 2015 - 59
Hospitality Design - October 2015 - 60
Hospitality Design - October 2015 - Sustainable Studio: Open Farm Community
Hospitality Design - October 2015 - 62
Hospitality Design - October 2015 - 63
Hospitality Design - October 2015 - 64
Hospitality Design - October 2015 - 65
Hospitality Design - October 2015 - 66
Hospitality Design - October 2015 - Trends: Suites
Hospitality Design - October 2015 - 68
Hospitality Design - October 2015 - 69
Hospitality Design - October 2015 - 70
Hospitality Design - October 2015 - 71
Hospitality Design - October 2015 - 72
Hospitality Design - October 2015 - 73
Hospitality Design - October 2015 - 74
Hospitality Design - October 2015 - 75
Hospitality Design - October 2015 - 76
Hospitality Design - October 2015 - 77
Hospitality Design - October 2015 - 78
Hospitality Design - October 2015 - Trends: Fast-Casual Dining
Hospitality Design - October 2015 - 80
Hospitality Design - October 2015 - 81
Hospitality Design - October 2015 - 5 Questions for John Simeonidis
Hospitality Design - October 2015 - 83
Hospitality Design - October 2015 - 84
Hospitality Design - October 2015 - Products
Hospitality Design - October 2015 - 86
Hospitality Design - October 2015 - Profile: Neri & Hu
Hospitality Design - October 2015 - 88
Hospitality Design - October 2015 - Trends: Scandinavian Inspiration
Hospitality Design - October 2015 - 90
Hospitality Design - October 2015 - 91
Hospitality Design - October 2015 - 92
Hospitality Design - October 2015 - 93
Hospitality Design - October 2015 - 94
Hospitality Design - October 2015 - Trends: Rose Gold
Hospitality Design - October 2015 - 96
Hospitality Design - October 2015 - 97
Hospitality Design - October 2015 - 98
Hospitality Design - October 2015 - Tabletop
Hospitality Design - October 2015 - 100
Hospitality Design - October 2015 - 101
Hospitality Design - October 2015 - 102
Hospitality Design - October 2015 - 103
Hospitality Design - October 2015 - 104
Hospitality Design - October 2015 - In the Room
Hospitality Design - October 2015 - 106
Hospitality Design - October 2015 - 107
Hospitality Design - October 2015 - 108
Hospitality Design - October 2015 - 109
Hospitality Design - October 2015 - 110
Hospitality Design - October 2015 - Special Feature: Chefs
Hospitality Design - October 2015 - 112
Hospitality Design - October 2015 - 113
Hospitality Design - October 2015 - 114
Hospitality Design - October 2015 - 115
Hospitality Design - October 2015 - 116
Hospitality Design - October 2015 - 117
Hospitality Design - October 2015 - 118
Hospitality Design - October 2015 - 119
Hospitality Design - October 2015 - 120
Hospitality Design - October 2015 - Platinum Circle
Hospitality Design - October 2015 - Gary Dollens
Hospitality Design - October 2015 - 123
Hospitality Design - October 2015 - Kemper Hyers
Hospitality Design - October 2015 - 125
Hospitality Design - October 2015 - Nobu Matsuhisa
Hospitality Design - October 2015 - 127
Hospitality Design - October 2015 - HD Visionary Award: HBA
Hospitality Design - October 2015 - 129
Hospitality Design - October 2015 - 130
Hospitality Design - October 2015 - 131
Hospitality Design - October 2015 - 132
Hospitality Design - October 2015 - Projects
Hospitality Design - October 2015 - Margherita Saint-Germain
Hospitality Design - October 2015 - 135
Hospitality Design - October 2015 - 136
Hospitality Design - October 2015 - 137
Hospitality Design - October 2015 - Le Lapin
Hospitality Design - October 2015 - 139
Hospitality Design - October 2015 - 140
Hospitality Design - October 2015 - 141
Hospitality Design - October 2015 - The Continental
Hospitality Design - October 2015 - 143
Hospitality Design - October 2015 - 144
Hospitality Design - October 2015 - 145
Hospitality Design - October 2015 - Scone City
Hospitality Design - October 2015 - 147
Hospitality Design - October 2015 - 148
Hospitality Design - October 2015 - 149
Hospitality Design - October 2015 - Untitled
Hospitality Design - October 2015 - 151
Hospitality Design - October 2015 - 152
Hospitality Design - October 2015 - 153
Hospitality Design - October 2015 - Lago
Hospitality Design - October 2015 - 155
Hospitality Design - October 2015 - 156
Hospitality Design - October 2015 - 157
Hospitality Design - October 2015 - I Love Paris
Hospitality Design - October 2015 - 159
Hospitality Design - October 2015 - 160
Hospitality Design - October 2015 - 161
Hospitality Design - October 2015 - 162
Hospitality Design - October 2015 - 163
Hospitality Design - October 2015 - 164
Hospitality Design - October 2015 - 165
Hospitality Design - October 2015 - Ad Index
Hospitality Design - October 2015 - 167
Hospitality Design - October 2015 - Back Space
Hospitality Design - October 2015 - Cover3
Hospitality Design - October 2015 - Cover4
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