Hospitality Design - May 2016 - (Page 234)

hd expo preview people power conference highlights This industry is full of amazing talent, and HD Expo is bringing some of the best in class to the stage this month. Here, we talk to six of the more than 100 speakers to find out what they love about the business, recent projects of note, and what's next. The lobby at Room Mate Giulia in Milan by Patricia Urquiola. ENRIQUE "KIKE" SARASOLA President and Founder Room Mate Hotels You recently launched Be Mate, an online platform of apartment rentals backed by hotel services. How did the idea come about? We have always bet on innovation. Room Mate Hotels was born as a result of thinking not only of our customers but also like customers. We have developed a concept based on location, design, [personalized] treatment, and good value-what I call affordable luxury. has been an evolution of this. Clients' needs are changing, and we must evolve and adapt to them. We mixed the best things of both worlds, the freedom of an apartment with the comfort and convenience of hotel services, mixed with the added value of our City Mate concierge. How does it work? links travelers with hosts. Due to our expertise in hospitality and the knowledge 234 May 2016 of our guests, we offer a great number of extra services through City Mate. They are local experts who take care of the guests, before, during, and after their stay. They welcome guests at the apartments and manage everything they may need (cleaning service, key pick up and drop off, transfers, tickets for shows, best places to visit). Also, Room Mate Hotels are available for [the guests]: they have 24-hour concierge in our hotels, luggage storage, and some of our most relevant services like WiMate-wifi in all the city-for free. What's your expansion plan? We now have around 10,000 apartments in eight cities including New York, Miami, Amsterdam, Istanbul, Florence, Madrid, and Barcelona. In 2016 we will be in the main capitals like Paris, London, Milan, Rome, and Lisbon. What has been the initial response? We are promoting a different way of traveling and many people who were afraid or reluctant to stay in apartments have realized they can have a complete experience. It's been especially wellreceived for long trips. The market was asking for something like this. Is it a response to Airbnb? This is not a direct response to Airbnb but to customer needs. We have improved the concept of other platforms to offer confidence and personalized services. How is Airbnb affecting the hotel industry, if at all? It is another player and that's always good for the industry. Competition is great; it makes products and standards better. What's next for Room Mate in terms of hotel openings? We are living a wonderful moment at Room Mate. We have 22 hotels opened worldwide, and we are opening eight new hotels in 2016. We have just launched our first hotel in Milan, and very soon we will have new properties in Rotterdam, Barcelona, Istanbul, Madrid, and Malaga, Spain, among others. Paris, London, and Rome will probably be signed this year. Panel: European Imports, May 5th, 1:30-2:30 p.m.

Table of Contents for the Digital Edition of Hospitality Design - May 2016

Hospitality Design - May 2016
Online TOC
From the Editor
People: HD Summit
People: CitySCENE Atlanta
Business Sense: Mergers
Sustainable Studio: Toscana Resort Castelfalfi
Inspiration: Zaha Hadid Superyachts
Trends: Airport Lounges
Trends: Extended Stays
Places: Austin
Places: London
Interview: Brad Wilson
Interview: Chip Conley
Interview: Alan Faena
Interview: Neil Jacobs
Interview: Pacifica Hotels
5 Questions for Dan Flannery
Profile: Thom Filicia
Trends Custom Art
ICFF Preview
HD Expo Preview
From the Show Director
Conference Highlights
Show Highlights
Places: Las Vegas
Special Feature: Los Angeles
The Camby Hotel + Axiom Hotel
Seamarq Hotel
The Charmant Hotel
Soho Farmhouse
Generator Amsterdam
Ovolo Woolloomooloo
Rivertown Lodge
Casa Bonay
Belmond Eagle Island Lodge
Les Bains
Talde Miami Beach
Ad Index
Back Space

Hospitality Design - May 2016