Hospitality Design - May 2016 - (Page 245)

hd expo preview graduate degree show highlights Five questions for AJ Capital Partners' Andrew Alford, this year's Social Hub designer. HD Expo tries to outdo itself every year, and this-the show's 25th-is no exception. In keeping with the theme, a Higher Degree of Hospitality, Andrew Alford, chief creative officer for AJ Capital Partners, helms the Social Hub (booth #3143), and much like the company's Graduate Hotels, the design will be "filled with humor, fun, and a sense of fond memories of our college glory days," he says. Along with its many seating areas and charging stations, we'll be hosting four 30-minute Social Hub Conversations at 10 a.m. and 2:30 p.m. on May 4th and 5th (including one with Alford). Thanks to the sponsors for bringing Alford's vibrant vision to life: American Leather, Astek, Bryan Ashley, Kravet Contract/Curated Kravet; OW Hospitality; and Seasonal Living, with artwork from Julie Coyle Art Associates. How did Graduate inspire the Social Hub? There is a DNA that runs through the brand, so whether you are in Athens, Georgia or Ann Arbor, Michigan, you still know you are at a Graduate. For the Social Hub, I wanted to represent our brand's philosophy through curating decorative styles from different eras. Fabrics from the 1970s are applied to furniture forms from the 1930s, furniture forms from the 1960s are upholstered in classic preppy plaids, and historic Persian carpet motifs are updated into fresh color palettes. Rendering courtesy of SONNY+ASH What are some of the design details? The wing chairs and card catalog communal table could have been in Charlottesville, Virginia; the plaid sofas could have been in Oxford, Mississippi; the barrel chairs could have been in Madison; and the large pop art sectionals could have been in Athens. 4 We are featuring one of the guestroom art pieces we have done in each of our Graduate Hotels to date, so the space will tell the story of each one of the communities we have come to love so much. Wing chairs are blocked in two colors representing imaginary universities, and wallpaper is inspired by the kinds of doodles we all did in the margins of our textbooks. Other standout elements? The custom upholstery pieces are spectacular; the enormous area rug really sets the stage for the entire experience; and the custom wallpaper is filled with humor and wit. Do you have a favorite Graduate project? I love the Graduate Hotel we opened in Oxford. It was our first new construction project, so we weren't hindered by preexisting conditions. We were able to truly create a bright and vibrant love letter to the community, and as a result, it has become one of the hearts of the town, instantly integrating with the city's identity and social life. What's next? Graduate Ann Arbor opened its doors the last week of April. In June, we will open the Pontchartrain Hotel, a historic renovation in New Orleans' Garden District. Later this year, we will be launching Graduate Berkeley and Graduate Richmond, Virginia, followed by Graduates in Lincoln, Nebraska and Durham, North Carolina in 2017. May 2016 245

Table of Contents for the Digital Edition of Hospitality Design - May 2016

Hospitality Design - May 2016
Online TOC
From the Editor
People: HD Summit
People: CitySCENE Atlanta
Business Sense: Mergers
Sustainable Studio: Toscana Resort Castelfalfi
Inspiration: Zaha Hadid Superyachts
Trends: Airport Lounges
Trends: Extended Stays
Places: Austin
Places: London
Interview: Brad Wilson
Interview: Chip Conley
Interview: Alan Faena
Interview: Neil Jacobs
Interview: Pacifica Hotels
5 Questions for Dan Flannery
Profile: Thom Filicia
Trends Custom Art
ICFF Preview
HD Expo Preview
From the Show Director
Conference Highlights
Show Highlights
Places: Las Vegas
Special Feature: Los Angeles
The Camby Hotel + Axiom Hotel
Seamarq Hotel
The Charmant Hotel
Soho Farmhouse
Generator Amsterdam
Ovolo Woolloomooloo
Rivertown Lodge
Casa Bonay
Belmond Eagle Island Lodge
Les Bains
Talde Miami Beach
Ad Index
Back Space

Hospitality Design - May 2016