Hospitality Design - May 2016 - 8

advertorial

Q&A

with

paul falk and
gary berman
founding partners

What are some best practices you employ
in your business?

Paul Falk

Gary Berman

We believe that everything starts with
inspiration. For our work, that means partnering
with visionary designers. For our business and
team, that means creating an environment where
people enjoy coming to work. Our design partners
inspire us every day, and that inspiration coupled
with our commitment to openness and integrity
allows us to achieve amazing things together.

What current trends are you keeping your
eye on?

The integration of electrical components into
casegoods is fascinating. BERMANFALK has a
strong background in architectural lighting, and
we feel that this experience adds substantial value
to the application of new technologies to traditional
casegood pieces. Working with the design and
development team at the SLS Las Vegas hotel, we
designed and produced a unique lighting solution
for the bathrooms: a vanity with an integrated
light shelf.

What is your company's philosophy?

We believe in giving a voice to our designers' philosophies - our one-of-a-kind custom casegoods
are the embodiment of our core principle of "Your
Style. Your Way." We also believe in working
together with our designers as true long-term
partners, so we're constantly innovating new
methods of cost-effective manufacturing that still
deliver 100% on your vision. It's our job to make our
talented design partners successful, and we work
tirelessly to exceed all expectations.

What do you look for in a good
partnership?

How do you see your company growing in
the next five years?

We are lucky to have experienced tremendous
growth over the past few years. We know the
next five will bring even more growth, not only to
our team and capabilities, but also to our brand.
Our top-notch design partners have created the
opportunity for us to manufacture goods for some
of North America's most prestigious properties.
We're proud of our truly collaborative spirit,
and look forward to bringing many more of our
design partners' groundbreaking creative visions
to life. Over the next few years, we'll be working
hard to expand our product offerings and enter
new markets.

008

May 2016 hospitalitydesign.com

We want to work with hoteliers, interior designers
and purchasing firms who share our core values
of honesty and integrity, and our mission of
understanding and showcasing your signature
style. We respect what hoteliers, designers and
firms bring to the table, and look to partner with
those who also respect what we bring to the
table - over thirty-eight years of experience in
bringing creative visions to life through successful
partnerships.

What's one thing people probably don't
know about your company?

That Paul Falk and Gary Berman - the two
principals of BERMANFALK - have been
business partners for thirty-eight years. Over that
time, we've learned how to constantly innovate
our business and forge lasting partnerships, many
exceeding a decade and some even longer. We truly
love what we do.

http://www.hospitalitydesign.com

Hospitality Design - May 2016

Table of Contents for the Digital Edition of Hospitality Design - May 2016