Hospitality Design - July 2016 - 132

women of influence
The Pavilion reception area at Rosewood Beijing,
designed by BARstudio

sonia

CHENG
CEO
Rosewood Hotel Group

A rendering of a beach villa at the Rosewood Clearwater Bay in Hainan, China, set to open in 2018

Sonia Cheng never realized how much she
already knew about the hospitality business
until she started a hotel management
company. The great-granddaughter of
Chow Tai Fook Enterprises founder Chow
Chi Yuen, she grew up among the swirl of
mergers and acquisitions engineered by her
father, Henry Cheng, chairman of Hong
Kong-based New World Development (a
Chow Tai Fook subsidiary). Yet instead of
joining the family development business
right away, she studied math at Harvard
University followed by stints in investment
banking and private equity at Morgan
Stanley and Warburg Pincus, respectively.
"I absorbed the family business almost
through osmosis," says Cheng. "It's hard not
to when it was the conversation around the
dinner table or the reason why my father

132

July 2016 hospitalitydesign.com

was away on business trips. But when I
graduated from college, it was important that
I carve out my own independence first."
Six years later she returned to Hong
Kong when her father tasked her with "a
once-in-a-lifetime opportunity," heading up
the new management arm of the family's
hotel business, New World Hospitality. "I
discovered that running a hotel company
was not just about the numbers," Cheng says,
adding that hotels have always fascinated
her. "It's about culture, marketing, design,
finance, operations, service, employee
relations, and so much more. I had to learn
that on the ground. Finance didn't give me
that macro view."
Cheng and her father acquired Rosewood
as the group's leading luxury brand in 2011,
as it complements lifestyle brand pentahotels

A view of the Villa Alba's infinity pool at Rosewood
Castiglion del Bosco in Tuscany

and long-established contemporary brand
New World Hotels & Resorts. So much so,
she rebranded New World Hospitality as
Rosewood Hotel Group in 2013. Currently,
the company owns approximately onethird of the Rosewood Hotels & Resorts
properties it manages; Cheng is steering
the group toward becoming predominantly
management based. For the 19 hotels in 11
countries (with 16 in development), Cheng
has incorporated the philosophy of "A Sense
of Place" (also the brand's slogan) in each



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Hospitality Design - July 2016

Table of Contents for the Digital Edition of Hospitality Design - July 2016

Hospitality Design - July 2016
Contents
Online TOC
From the Editor
People: HD Awards
People: HD SiteSeeing
Perspectives
Sketchbook
Inspiration: Student House at ÉTS
Places: Boston
5 Questions for Katherine Lugar
Products
Profile: Space Copenhagen
Trends Made by Women
Bedding
Leather
HD Expo Recap
From the Show Director
People: HD Expo
IIDA/HD Product Design Competition
Show Floor Standouts
Conference Highlights
Women of Influence
Ad Index
Back Space
Hospitality Design - July 2016 - Hospitality Design - July 2016
Hospitality Design - July 2016 - Cover2
Hospitality Design - July 2016 - 1
Hospitality Design - July 2016 - 2
Hospitality Design - July 2016 - 3
Hospitality Design - July 2016 - 4
Hospitality Design - July 2016 - 5
Hospitality Design - July 2016 - 6
Hospitality Design - July 2016 - 7
Hospitality Design - July 2016 - 8
Hospitality Design - July 2016 - 9
Hospitality Design - July 2016 - 10
Hospitality Design - July 2016 - 11
Hospitality Design - July 2016 - 12
Hospitality Design - July 2016 - Contents
Hospitality Design - July 2016 - 14
Hospitality Design - July 2016 - 15
Hospitality Design - July 2016 - 16
Hospitality Design - July 2016 - 17
Hospitality Design - July 2016 - 18
Hospitality Design - July 2016 - Online TOC
Hospitality Design - July 2016 - 20
Hospitality Design - July 2016 - 21
Hospitality Design - July 2016 - 22
Hospitality Design - July 2016 - 23
Hospitality Design - July 2016 - 24
Hospitality Design - July 2016 - 25
Hospitality Design - July 2016 - 26
Hospitality Design - July 2016 - 27
Hospitality Design - July 2016 - 28
Hospitality Design - July 2016 - 29
Hospitality Design - July 2016 - From the Editor
Hospitality Design - July 2016 - 31
Hospitality Design - July 2016 - 32
Hospitality Design - July 2016 - 33
Hospitality Design - July 2016 - People: HD Awards
Hospitality Design - July 2016 - 35
Hospitality Design - July 2016 - 36
Hospitality Design - July 2016 - 37
Hospitality Design - July 2016 - 38
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Hospitality Design - July 2016 - 40
Hospitality Design - July 2016 - 41
Hospitality Design - July 2016 - People: HD SiteSeeing
Hospitality Design - July 2016 - 43
Hospitality Design - July 2016 - 44
Hospitality Design - July 2016 - 45
Hospitality Design - July 2016 - 46
Hospitality Design - July 2016 - 47
Hospitality Design - July 2016 - 48
Hospitality Design - July 2016 - Perspectives
Hospitality Design - July 2016 - 50
Hospitality Design - July 2016 - Sketchbook
Hospitality Design - July 2016 - 52
Hospitality Design - July 2016 - 53
Hospitality Design - July 2016 - 54
Hospitality Design - July 2016 - 55
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Hospitality Design - July 2016 - 57
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Hospitality Design - July 2016 - 59
Hospitality Design - July 2016 - 60
Hospitality Design - July 2016 - Inspiration: Student House at ÉTS
Hospitality Design - July 2016 - 62
Hospitality Design - July 2016 - 63
Hospitality Design - July 2016 - 64
Hospitality Design - July 2016 - 65
Hospitality Design - July 2016 - 66
Hospitality Design - July 2016 - Places: Boston
Hospitality Design - July 2016 - 68
Hospitality Design - July 2016 - 69
Hospitality Design - July 2016 - 70
Hospitality Design - July 2016 - 71
Hospitality Design - July 2016 - 5 Questions for Katherine Lugar
Hospitality Design - July 2016 - 73
Hospitality Design - July 2016 - 74
Hospitality Design - July 2016 - 75
Hospitality Design - July 2016 - 76
Hospitality Design - July 2016 - Products
Hospitality Design - July 2016 - 78
Hospitality Design - July 2016 - Profile: Space Copenhagen
Hospitality Design - July 2016 - 80
Hospitality Design - July 2016 - Trends Made by Women
Hospitality Design - July 2016 - 82
Hospitality Design - July 2016 - 83
Hospitality Design - July 2016 - 84
Hospitality Design - July 2016 - 85
Hospitality Design - July 2016 - 86
Hospitality Design - July 2016 - 87
Hospitality Design - July 2016 - 88
Hospitality Design - July 2016 - Bedding
Hospitality Design - July 2016 - 90
Hospitality Design - July 2016 - 91
Hospitality Design - July 2016 - 92
Hospitality Design - July 2016 - 93
Hospitality Design - July 2016 - 94
Hospitality Design - July 2016 - 95
Hospitality Design - July 2016 - 96
Hospitality Design - July 2016 - Leather
Hospitality Design - July 2016 - 98
Hospitality Design - July 2016 - 99
Hospitality Design - July 2016 - 100
Hospitality Design - July 2016 - 101
Hospitality Design - July 2016 - 102
Hospitality Design - July 2016 - HD Expo Recap
Hospitality Design - July 2016 - From the Show Director
Hospitality Design - July 2016 - 105
Hospitality Design - July 2016 - People: HD Expo
Hospitality Design - July 2016 - 107
Hospitality Design - July 2016 - 108
Hospitality Design - July 2016 - 109
Hospitality Design - July 2016 - IIDA/HD Product Design Competition
Hospitality Design - July 2016 - 111
Hospitality Design - July 2016 - 112
Hospitality Design - July 2016 - 113
Hospitality Design - July 2016 - Show Floor Standouts
Hospitality Design - July 2016 - 115
Hospitality Design - July 2016 - Conference Highlights
Hospitality Design - July 2016 - 117
Hospitality Design - July 2016 - 118
Hospitality Design - July 2016 - 119
Hospitality Design - July 2016 - 120
Hospitality Design - July 2016 - Women of Influence
Hospitality Design - July 2016 - 122
Hospitality Design - July 2016 - 123
Hospitality Design - July 2016 - 124
Hospitality Design - July 2016 - 125
Hospitality Design - July 2016 - 126
Hospitality Design - July 2016 - 127
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Hospitality Design - July 2016 - 164
Hospitality Design - July 2016 - 165
Hospitality Design - July 2016 - Ad Index
Hospitality Design - July 2016 - 167
Hospitality Design - July 2016 - Back Space
Hospitality Design - July 2016 - Cover3
Hospitality Design - July 2016 - Cover4
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