Hospitality Design - August 2016 - 20

advertorial

Q&A

with

maria scott
director of design, shaw hospitality

What is your company's philosophy?

As you have probably noticed - Shaw Hospitality
and Shaw Contract have dropped the 'group.'
We did this for several reasons - but primarily
because we're more than a group. We have a
significant global presence and our brand growth
outpaced our perception and our messaging -
which has also been refreshed to reclaim our
brand story. Our philosophy is simple. Made by
Design: Shaw Hospitality believes in the impact
of design. It impacts every aspect of our business.
We are enamored by the process in all that we
do. And we approach our work in authentic,
meaningful ways. We believe 'process' is
inclusive - and touches everyone who touches our
products. We each play a role - collaborating in
smart, meaningful ways with a singular mission:
to improve how people work, learn, relax, heal
and live.

What differentiates your company from
its competitors in the marketplace?

Shaw Hospitality understand that hospitality is
inherently attached to the human experience.
As culture affixes itself to new ideas or specific
experiences, hotel design will reflect this. We're
prepared for changing market demand and offer
a variety of products and formats - providing
numerous options for pattern, construction and
texture preferences. We're also responsive to
changing color trends and maintain an extensive
color library - with more than 720 print and 288
solution dyed nylon hues.
Driven to establish individuality within a
space, hotel owners have individual preferences
and clientele, so it's important to emphasize
flexible design possibilities. Create. Deliver.
Delight. Repeat is the mantra for our Custom
Design Studio -which works closely with
customers to achieve the best possible flooring
outcome for their space.

What sustainability/eco-friendly
practices do you use in product
development?

Shaw Industries maintains a strong sustainability
platform which touches all of our products and
processes. Vertically integrated and driven by
transparency and innovation, we aim to make
efficient use of resources. To support reduction

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August 2016 hospitalitydesign.com

efforts, we now offer e-brochures. Two examples
of this: Vertical Layers and Modern Edit. In
addition, our Foundry tool allows designers
to color patterns before a sample is ordered reducing carpet waste. Some collections launch
exclusively in a digital format, meaning we
can introduce styles continually with minimal
impact.

Briefly describe a product/innovation
you have introduced recently:

Vertical Layers was inspired by surfaces exposed
by time, exploring forgotten or abandoned places,
with stories told in layers revealed on walls and
surfaces of a structure. The element of exposure
leaves surfaces beautifully worn. Our custom
styles are the counterpart to Shaw Contract's
Vertical Layers standard carpet tile collection.
Modern Edit reframes the concept of
heirloom in a collection that connects to the
past, giving design purpose with romance and
narrative - adding a new modernity. Simple
and honest, this collection explores the tension
between structure and femininity. Through
these designs, we take cues from vintage,
threadbare textiles and celebrate the authenticity
of craftsmanship.

What current trends are you keeping
your eye on?

Guests are currently drawn to residential appeal.
As spaces evolve into a succinct experience, we
continue to explore enhanced visuals for the
guest experience. By incorporating hard surface
and a variety of flooring surfaces - including
rugs in guest rooms, we provide added design
flexibility. Currently, workplaces are infused
with glimpses of hospitality. Shaw Contract's
Extraordinary collection speaks to this, and
we are leveraging this successful launch with a
custom pattern option-using the standard style
Primitive but styled with residential aesthetic.
Designing for guest rooms will always evolve,
so we strive to enhance the user experience
through sophisticated, memorable design
moments.

http://www.hospitalitydesign.com

Hospitality Design - August 2016

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