Hospitality Design - September 2016 - 48

perspectives

sketchbook

Photo by SANDER BAKS

the pulitzer hotel
> Formerly a senior designer with Tom
Dixon's Design Research Studio, Jacu Strauss
was approached to reimagine Amsterdam's
Pulitzer Hotel following his work on the
Mondrian London at Sea Containers. "My
scope for the Pulitzer was much broader than
interior design," Strauss says, explaining he
was also involved with architectural elements,
furniture design, landscaping, room styling,
and branding for the hotel that occupies 25
400-year-old canal houses.
The renovation introduces a new brick
entrance structure-"a contemporary
silhouette of the memory of the building that

048

September 2016 hospitalitydesign.com

may have once stood there," Strauss says-an
updated lobby with wood beams, brick, end
grain flooring, and brass reception desks
reflecting its former life as warehouses; and
the transformation of the Pulitzer Garden
into a park-like retreat complete with a
giant swing surrounded by rocking horses.
Another highlight, Strauss says, is the historic
pharmacy entrance that leads to the hotel's
new restaurant, Jansz.
The 225 guestrooms-nearly all with
distinct layouts and design-are nestled in a
network of connected passages, and reflect
"the beauty and history of the historic canal

house buildings," he explains. The designer,
who looked to Amsterdam itself for inspiration,
likes to combine finishes, colors, and textures,
an approach apparent in the four Collector's
suites, which have private street entrances and
channel the collections of fictional characters
who may once have lived in the apartments.
"The furniture is an eclectic mix of styles, as
if they were left behind from different eras
over the last 400 years," Strauss points out,
with touches like an arch constructed from
literature volumes in the Book Collector's suite,
and 18 trumpets hanging on a wall in the Music
Collector's suite.


http://www.hospitalitydesign.com

Hospitality Design - September 2016

Table of Contents for the Digital Edition of Hospitality Design - September 2016

Hospitality Design - September 2016
Online Toc
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Places: Philadelphia
Brand Identity: Kimpton
Interview: Rakel Cohen
5 Questions for Loh Lik Peng
Products
Profile: Deborah Lloyd
Trends: Custom Art
Lighting
Textiles
Surfaces
Special Feature: The Challenge of Creativity
Projects
The Asbury
Mar Adentro
Four Seasons Hotel Casa Medina
Hotel Saint George
Valencia Lounge Hostel
Hilton Wenchang
Ad Index
Back Space
Hospitality Design - September 2016 - Intro
Hospitality Design - September 2016 - Hospitality Design - September 2016
Hospitality Design - September 2016 - Cover2
Hospitality Design - September 2016 - 1
Hospitality Design - September 2016 - 2
Hospitality Design - September 2016 - 3
Hospitality Design - September 2016 - 4
Hospitality Design - September 2016 - 5
Hospitality Design - September 2016 - 6
Hospitality Design - September 2016 - 7
Hospitality Design - September 2016 - 8
Hospitality Design - September 2016 - 9
Hospitality Design - September 2016 - 10
Hospitality Design - September 2016 - 11
Hospitality Design - September 2016 - 12
Hospitality Design - September 2016 - 13
Hospitality Design - September 2016 - 14
Hospitality Design - September 2016 - 15
Hospitality Design - September 2016 - 16
Hospitality Design - September 2016 - Online Toc
Hospitality Design - September 2016 - 18
Hospitality Design - September 2016 - 19
Hospitality Design - September 2016 - 20
Hospitality Design - September 2016 - 21
Hospitality Design - September 2016 - From the Editor
Hospitality Design - September 2016 - 23
Hospitality Design - September 2016 - 24
Hospitality Design - September 2016 - 25
Hospitality Design - September 2016 - Behind the Design
Hospitality Design - September 2016 - 27
Hospitality Design - September 2016 - 28
Hospitality Design - September 2016 - 29
Hospitality Design - September 2016 - 30
Hospitality Design - September 2016 - 31
Hospitality Design - September 2016 - People
Hospitality Design - September 2016 - 33
Hospitality Design - September 2016 - 34
Hospitality Design - September 2016 - 35
Hospitality Design - September 2016 - 36
Hospitality Design - September 2016 - 37
Hospitality Design - September 2016 - 38
Hospitality Design - September 2016 - Perspectives
Hospitality Design - September 2016 - 40
Hospitality Design - September 2016 - Sketchbook
Hospitality Design - September 2016 - 42
Hospitality Design - September 2016 - 43
Hospitality Design - September 2016 - 44
Hospitality Design - September 2016 - 45
Hospitality Design - September 2016 - 46
Hospitality Design - September 2016 - 47
Hospitality Design - September 2016 - 48
Hospitality Design - September 2016 - 49
Hospitality Design - September 2016 - 50
Hospitality Design - September 2016 - 51
Hospitality Design - September 2016 - 52
Hospitality Design - September 2016 - 53
Hospitality Design - September 2016 - 54
Hospitality Design - September 2016 - Places: Philadelphia
Hospitality Design - September 2016 - 56
Hospitality Design - September 2016 - 57
Hospitality Design - September 2016 - 58
Hospitality Design - September 2016 - 59
Hospitality Design - September 2016 - 60
Hospitality Design - September 2016 - 61
Hospitality Design - September 2016 - 62
Hospitality Design - September 2016 - 63
Hospitality Design - September 2016 - 64
Hospitality Design - September 2016 - Brand Identity: Kimpton
Hospitality Design - September 2016 - 66
Hospitality Design - September 2016 - 67
Hospitality Design - September 2016 - 68
Hospitality Design - September 2016 - 69
Hospitality Design - September 2016 - 70
Hospitality Design - September 2016 - 71
Hospitality Design - September 2016 - 72
Hospitality Design - September 2016 - 73
Hospitality Design - September 2016 - 74
Hospitality Design - September 2016 - 75
Hospitality Design - September 2016 - 76
Hospitality Design - September 2016 - Interview: Rakel Cohen
Hospitality Design - September 2016 - 78
Hospitality Design - September 2016 - 79
Hospitality Design - September 2016 - 5 Questions for Loh Lik Peng
Hospitality Design - September 2016 - 81
Hospitality Design - September 2016 - 82
Hospitality Design - September 2016 - Products
Hospitality Design - September 2016 - 84
Hospitality Design - September 2016 - Profile: Deborah Lloyd
Hospitality Design - September 2016 - 86
Hospitality Design - September 2016 - Trends: Custom Art
Hospitality Design - September 2016 - 88
Hospitality Design - September 2016 - 89
Hospitality Design - September 2016 - 90
Hospitality Design - September 2016 - 91
Hospitality Design - September 2016 - 92
Hospitality Design - September 2016 - Lighting
Hospitality Design - September 2016 - 94
Hospitality Design - September 2016 - 95
Hospitality Design - September 2016 - 96
Hospitality Design - September 2016 - 97
Hospitality Design - September 2016 - 98
Hospitality Design - September 2016 - Textiles
Hospitality Design - September 2016 - 100
Hospitality Design - September 2016 - 101
Hospitality Design - September 2016 - 102
Hospitality Design - September 2016 - 103
Hospitality Design - September 2016 - 104
Hospitality Design - September 2016 - Surfaces
Hospitality Design - September 2016 - 106
Hospitality Design - September 2016 - 107
Hospitality Design - September 2016 - 108
Hospitality Design - September 2016 - 109
Hospitality Design - September 2016 - 110
Hospitality Design - September 2016 - 111
Hospitality Design - September 2016 - 112
Hospitality Design - September 2016 - Special Feature: The Challenge of Creativity
Hospitality Design - September 2016 - 114
Hospitality Design - September 2016 - 115
Hospitality Design - September 2016 - 116
Hospitality Design - September 2016 - 117
Hospitality Design - September 2016 - 118
Hospitality Design - September 2016 - 119
Hospitality Design - September 2016 - 120
Hospitality Design - September 2016 - 121
Hospitality Design - September 2016 - 122
Hospitality Design - September 2016 - 123
Hospitality Design - September 2016 - 124
Hospitality Design - September 2016 - 125
Hospitality Design - September 2016 - 126
Hospitality Design - September 2016 - 127
Hospitality Design - September 2016 - 128
Hospitality Design - September 2016 - 129
Hospitality Design - September 2016 - 130
Hospitality Design - September 2016 - 131
Hospitality Design - September 2016 - 132
Hospitality Design - September 2016 - 133
Hospitality Design - September 2016 - 134
Hospitality Design - September 2016 - 135
Hospitality Design - September 2016 - 136
Hospitality Design - September 2016 - Projects
Hospitality Design - September 2016 - The Asbury
Hospitality Design - September 2016 - 139
Hospitality Design - September 2016 - 140
Hospitality Design - September 2016 - 141
Hospitality Design - September 2016 - 142
Hospitality Design - September 2016 - 143
Hospitality Design - September 2016 - Mar Adentro
Hospitality Design - September 2016 - 145
Hospitality Design - September 2016 - 146
Hospitality Design - September 2016 - 147
Hospitality Design - September 2016 - Four Seasons Hotel Casa Medina
Hospitality Design - September 2016 - 149
Hospitality Design - September 2016 - 150
Hospitality Design - September 2016 - 151
Hospitality Design - September 2016 - Hotel Saint George
Hospitality Design - September 2016 - 153
Hospitality Design - September 2016 - 154
Hospitality Design - September 2016 - 155
Hospitality Design - September 2016 - Valencia Lounge Hostel
Hospitality Design - September 2016 - 157
Hospitality Design - September 2016 - 158
Hospitality Design - September 2016 - 159
Hospitality Design - September 2016 - Hilton Wenchang
Hospitality Design - September 2016 - 161
Hospitality Design - September 2016 - 162
Hospitality Design - September 2016 - 163
Hospitality Design - September 2016 - 164
Hospitality Design - September 2016 - 165
Hospitality Design - September 2016 - Ad Index
Hospitality Design - September 2016 - 167
Hospitality Design - September 2016 - 168
Hospitality Design - September 2016 - Back Space
Hospitality Design - September 2016 - Cover4
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