Hospitality Design - September 2016 - 70

brand identity kimpton

Guestroom artwork is arranged salon-style above beds

A blue wall backs the resin front
desk, sandblasted to look like stone

A freestanding blue tub
defines a guest bath

Seating and plant nooks surround the lobby fireplace

A seating area in the presidential suite

Kimpton Schofield Hotel >

Cleveland's current renaissance has paved the
way for distinctively designed hotels like the
Kimpton Schofield Hotel. This revamp of a
downtown landmark, also completed by Warren
Red, marks the brand's first foray into the
Buckeye State.
Set in a circa-1902 building named for
renowned local architect Levi Schofield (he
later changed it to Scofield), one of the 122-room
property's highlights is the original terracotta
fa├žade, painstakingly restored. "It has a lot of
depth and relief, and many of the decorative
pieces had to be recast," explains founder Dieter
Cartwright, who worked in tandem with local
architecture firm STUDIO CRM.

070

September 2016 hospitalitydesign.com

This sculptural exterior inspired the duo
of nooks that flank the central fireplace in the
living room-like lobby, spawned by wrapping two
columns in elaborate millwork-white oak, white
lacquered wood, and a slate base-that tripled
their footprint. Throughout, clean lines bolstered
by warm materials abound. In the lobby, for
instance, an unstained white oak ceiling meshes
with a floor of mottled gray chevron tile abutting
solid oak, gray and white tones punctuated by deep
blue splashes, and leather accents.
Most of the guestroom furniture-a mix
of contemporary nightstands, copper-accented
task chairs, and ottomans knitted from recycled
saris-was locally fabricated. Custom carpeting,
which Cartwright describes as "a fusion between

an argyle sweater and a sock monkey," nods to
Cleveland's once robust knitwear industry. The
desk lamp, doubling as a light box, allows guests
to "leave their mark" by spelling out messages
with supplied letters. (Guests are also encouraged
to personalize the lobby by pushing pins into the
large world map or posting upbeat magazine and
newspaper clippings on the "Good News Wall.")
To forge a strong brand identity, Warren Red
turned to the hotel's namesake as muse. Schofield
was also a natural philosopher who was part
of the group that birthed the city's Museum of
Natural History. This led to the celebration of
the Victorian era through the likes of bespoke
artwork above the headboards-from salonstyle arrangements of butterflies to vintage
matchbook collections. A massive mural in the
lobby "references the natural habitats that may
have been more abundant in Levi Schofield's
time," Cartwright points out, playfully contrasted
by a side table filled with plastic dinosaur toys.
Even the logo's "tone-on-tone blue mountainous
landscape," he says, amplifies Cleveland's roots as
the Forest City.

Photos by WHIT PRESTON

perspectives


http://www.hospitalitydesign.com

Hospitality Design - September 2016

Table of Contents for the Digital Edition of Hospitality Design - September 2016

Hospitality Design - September 2016
Online Toc
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Places: Philadelphia
Brand Identity: Kimpton
Interview: Rakel Cohen
5 Questions for Loh Lik Peng
Products
Profile: Deborah Lloyd
Trends: Custom Art
Lighting
Textiles
Surfaces
Special Feature: The Challenge of Creativity
Projects
The Asbury
Mar Adentro
Four Seasons Hotel Casa Medina
Hotel Saint George
Valencia Lounge Hostel
Hilton Wenchang
Ad Index
Back Space
Hospitality Design - September 2016 - Intro
Hospitality Design - September 2016 - Hospitality Design - September 2016
Hospitality Design - September 2016 - Cover2
Hospitality Design - September 2016 - 1
Hospitality Design - September 2016 - 2
Hospitality Design - September 2016 - 3
Hospitality Design - September 2016 - 4
Hospitality Design - September 2016 - 5
Hospitality Design - September 2016 - 6
Hospitality Design - September 2016 - 7
Hospitality Design - September 2016 - 8
Hospitality Design - September 2016 - 9
Hospitality Design - September 2016 - 10
Hospitality Design - September 2016 - 11
Hospitality Design - September 2016 - 12
Hospitality Design - September 2016 - 13
Hospitality Design - September 2016 - 14
Hospitality Design - September 2016 - 15
Hospitality Design - September 2016 - 16
Hospitality Design - September 2016 - Online Toc
Hospitality Design - September 2016 - 18
Hospitality Design - September 2016 - 19
Hospitality Design - September 2016 - 20
Hospitality Design - September 2016 - 21
Hospitality Design - September 2016 - From the Editor
Hospitality Design - September 2016 - 23
Hospitality Design - September 2016 - 24
Hospitality Design - September 2016 - 25
Hospitality Design - September 2016 - Behind the Design
Hospitality Design - September 2016 - 27
Hospitality Design - September 2016 - 28
Hospitality Design - September 2016 - 29
Hospitality Design - September 2016 - 30
Hospitality Design - September 2016 - 31
Hospitality Design - September 2016 - People
Hospitality Design - September 2016 - 33
Hospitality Design - September 2016 - 34
Hospitality Design - September 2016 - 35
Hospitality Design - September 2016 - 36
Hospitality Design - September 2016 - 37
Hospitality Design - September 2016 - 38
Hospitality Design - September 2016 - Perspectives
Hospitality Design - September 2016 - 40
Hospitality Design - September 2016 - Sketchbook
Hospitality Design - September 2016 - 42
Hospitality Design - September 2016 - 43
Hospitality Design - September 2016 - 44
Hospitality Design - September 2016 - 45
Hospitality Design - September 2016 - 46
Hospitality Design - September 2016 - 47
Hospitality Design - September 2016 - 48
Hospitality Design - September 2016 - 49
Hospitality Design - September 2016 - 50
Hospitality Design - September 2016 - 51
Hospitality Design - September 2016 - 52
Hospitality Design - September 2016 - 53
Hospitality Design - September 2016 - 54
Hospitality Design - September 2016 - Places: Philadelphia
Hospitality Design - September 2016 - 56
Hospitality Design - September 2016 - 57
Hospitality Design - September 2016 - 58
Hospitality Design - September 2016 - 59
Hospitality Design - September 2016 - 60
Hospitality Design - September 2016 - 61
Hospitality Design - September 2016 - 62
Hospitality Design - September 2016 - 63
Hospitality Design - September 2016 - 64
Hospitality Design - September 2016 - Brand Identity: Kimpton
Hospitality Design - September 2016 - 66
Hospitality Design - September 2016 - 67
Hospitality Design - September 2016 - 68
Hospitality Design - September 2016 - 69
Hospitality Design - September 2016 - 70
Hospitality Design - September 2016 - 71
Hospitality Design - September 2016 - 72
Hospitality Design - September 2016 - 73
Hospitality Design - September 2016 - 74
Hospitality Design - September 2016 - 75
Hospitality Design - September 2016 - 76
Hospitality Design - September 2016 - Interview: Rakel Cohen
Hospitality Design - September 2016 - 78
Hospitality Design - September 2016 - 79
Hospitality Design - September 2016 - 5 Questions for Loh Lik Peng
Hospitality Design - September 2016 - 81
Hospitality Design - September 2016 - 82
Hospitality Design - September 2016 - Products
Hospitality Design - September 2016 - 84
Hospitality Design - September 2016 - Profile: Deborah Lloyd
Hospitality Design - September 2016 - 86
Hospitality Design - September 2016 - Trends: Custom Art
Hospitality Design - September 2016 - 88
Hospitality Design - September 2016 - 89
Hospitality Design - September 2016 - 90
Hospitality Design - September 2016 - 91
Hospitality Design - September 2016 - 92
Hospitality Design - September 2016 - Lighting
Hospitality Design - September 2016 - 94
Hospitality Design - September 2016 - 95
Hospitality Design - September 2016 - 96
Hospitality Design - September 2016 - 97
Hospitality Design - September 2016 - 98
Hospitality Design - September 2016 - Textiles
Hospitality Design - September 2016 - 100
Hospitality Design - September 2016 - 101
Hospitality Design - September 2016 - 102
Hospitality Design - September 2016 - 103
Hospitality Design - September 2016 - 104
Hospitality Design - September 2016 - Surfaces
Hospitality Design - September 2016 - 106
Hospitality Design - September 2016 - 107
Hospitality Design - September 2016 - 108
Hospitality Design - September 2016 - 109
Hospitality Design - September 2016 - 110
Hospitality Design - September 2016 - 111
Hospitality Design - September 2016 - 112
Hospitality Design - September 2016 - Special Feature: The Challenge of Creativity
Hospitality Design - September 2016 - 114
Hospitality Design - September 2016 - 115
Hospitality Design - September 2016 - 116
Hospitality Design - September 2016 - 117
Hospitality Design - September 2016 - 118
Hospitality Design - September 2016 - 119
Hospitality Design - September 2016 - 120
Hospitality Design - September 2016 - 121
Hospitality Design - September 2016 - 122
Hospitality Design - September 2016 - 123
Hospitality Design - September 2016 - 124
Hospitality Design - September 2016 - 125
Hospitality Design - September 2016 - 126
Hospitality Design - September 2016 - 127
Hospitality Design - September 2016 - 128
Hospitality Design - September 2016 - 129
Hospitality Design - September 2016 - 130
Hospitality Design - September 2016 - 131
Hospitality Design - September 2016 - 132
Hospitality Design - September 2016 - 133
Hospitality Design - September 2016 - 134
Hospitality Design - September 2016 - 135
Hospitality Design - September 2016 - 136
Hospitality Design - September 2016 - Projects
Hospitality Design - September 2016 - The Asbury
Hospitality Design - September 2016 - 139
Hospitality Design - September 2016 - 140
Hospitality Design - September 2016 - 141
Hospitality Design - September 2016 - 142
Hospitality Design - September 2016 - 143
Hospitality Design - September 2016 - Mar Adentro
Hospitality Design - September 2016 - 145
Hospitality Design - September 2016 - 146
Hospitality Design - September 2016 - 147
Hospitality Design - September 2016 - Four Seasons Hotel Casa Medina
Hospitality Design - September 2016 - 149
Hospitality Design - September 2016 - 150
Hospitality Design - September 2016 - 151
Hospitality Design - September 2016 - Hotel Saint George
Hospitality Design - September 2016 - 153
Hospitality Design - September 2016 - 154
Hospitality Design - September 2016 - 155
Hospitality Design - September 2016 - Valencia Lounge Hostel
Hospitality Design - September 2016 - 157
Hospitality Design - September 2016 - 158
Hospitality Design - September 2016 - 159
Hospitality Design - September 2016 - Hilton Wenchang
Hospitality Design - September 2016 - 161
Hospitality Design - September 2016 - 162
Hospitality Design - September 2016 - 163
Hospitality Design - September 2016 - 164
Hospitality Design - September 2016 - 165
Hospitality Design - September 2016 - Ad Index
Hospitality Design - September 2016 - 167
Hospitality Design - September 2016 - 168
Hospitality Design - September 2016 - Back Space
Hospitality Design - September 2016 - Cover4
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