Hospitality Design - September 2016 - 85

products

profile

deborah lloyd
By Alissa Ponchione
Photography courtesy of Kate Spade New York

1. Kate Spade New
York's wool-tufted
Woodgrain Rug is
elegant in ballet pink.
2+3. The home
collection features
classic lines, pops
of color, playful
patterns, and the
brand's quintessential
accessory-polka dots.

FEMININE TOUCH
A fashion brand goes home

When Deborah Lloyd joined Kate Spade New
York in 2007, the brand already had a strong
following. Those ubiquitous bows and polka
dots-the perfect hint of whimsy-touched
each of its wares. In nine years, Lloyd has
transformed the fashion label into a global
juggernaut, much like she did in her previous
roles-as vice president for women's design
at Burberry, where she was instrumental
in relaunching the London collection; and
as the executive vice president for product
development and design at Banana Republic.
There was only one area left for the
company to conquer: the home. And that's
where Lloyd comes in. As chief creative officer

1

and president, the British-born Lloyd expanded
the twee label into a lifestyle brand that now
includes men's and children's lines as well as
home furnishings (the first collection launched
in spring of this year with another iteration
debuting in October). "I feel like my whole
career led me to this opportunity," she says.
The Kate Spade woman is a well-known
entity-feminine and strong, powerful and
ebullient-and the home collection had to
reflect what she might purchase for her New
York pied-à-terre. "We laid out what the
collection was and was not," says Lloyd. "It
is eclectic not retro, chic not trendy, clever
not kitsch, feminine not girly." It's all about
proportion, she adds, but also "surrounding
yourself with things that make you smile and
fall in love."
Teaming up with "best-in-class partners"
2

like E.J. Victor (furniture), Visual Comfort
(lighting), Kravet (fabric and wallpaper), and
Jaipur Living (rugs, throws, and pillows) has
helped translate that ethos into a successful
product line: the Syrie coffee table's mix
of brass and marble; midcentury ideals
highlighted in the tufted Drake sofa; and the
"quiet elegance with an edge" from the Dover
credenza, fashioned from walnut and stained
in a deep green with a white marble top,
brass legs, and slender cabinet pulls-Lloyd's
favorite from the new collection.
"It was especially critical for us to strike
the right balance between tailored and
ultra-feminine, as well as bright colors and
neutrals," she says. "The home is a shared
space after all." hd
kat esp ad e.com

3

hospitalitydesign.com September 2016

085


http://www.katespade.com http://www.hospitalitydesign.com

Hospitality Design - September 2016

Table of Contents for the Digital Edition of Hospitality Design - September 2016

Hospitality Design - September 2016
Online Toc
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Places: Philadelphia
Brand Identity: Kimpton
Interview: Rakel Cohen
5 Questions for Loh Lik Peng
Products
Profile: Deborah Lloyd
Trends: Custom Art
Lighting
Textiles
Surfaces
Special Feature: The Challenge of Creativity
Projects
The Asbury
Mar Adentro
Four Seasons Hotel Casa Medina
Hotel Saint George
Valencia Lounge Hostel
Hilton Wenchang
Ad Index
Back Space
Hospitality Design - September 2016 - Intro
Hospitality Design - September 2016 - Hospitality Design - September 2016
Hospitality Design - September 2016 - Cover2
Hospitality Design - September 2016 - 1
Hospitality Design - September 2016 - 2
Hospitality Design - September 2016 - 3
Hospitality Design - September 2016 - 4
Hospitality Design - September 2016 - 5
Hospitality Design - September 2016 - 6
Hospitality Design - September 2016 - 7
Hospitality Design - September 2016 - 8
Hospitality Design - September 2016 - 9
Hospitality Design - September 2016 - 10
Hospitality Design - September 2016 - 11
Hospitality Design - September 2016 - 12
Hospitality Design - September 2016 - 13
Hospitality Design - September 2016 - 14
Hospitality Design - September 2016 - 15
Hospitality Design - September 2016 - 16
Hospitality Design - September 2016 - Online Toc
Hospitality Design - September 2016 - 18
Hospitality Design - September 2016 - 19
Hospitality Design - September 2016 - 20
Hospitality Design - September 2016 - 21
Hospitality Design - September 2016 - From the Editor
Hospitality Design - September 2016 - 23
Hospitality Design - September 2016 - 24
Hospitality Design - September 2016 - 25
Hospitality Design - September 2016 - Behind the Design
Hospitality Design - September 2016 - 27
Hospitality Design - September 2016 - 28
Hospitality Design - September 2016 - 29
Hospitality Design - September 2016 - 30
Hospitality Design - September 2016 - 31
Hospitality Design - September 2016 - People
Hospitality Design - September 2016 - 33
Hospitality Design - September 2016 - 34
Hospitality Design - September 2016 - 35
Hospitality Design - September 2016 - 36
Hospitality Design - September 2016 - 37
Hospitality Design - September 2016 - 38
Hospitality Design - September 2016 - Perspectives
Hospitality Design - September 2016 - 40
Hospitality Design - September 2016 - Sketchbook
Hospitality Design - September 2016 - 42
Hospitality Design - September 2016 - 43
Hospitality Design - September 2016 - 44
Hospitality Design - September 2016 - 45
Hospitality Design - September 2016 - 46
Hospitality Design - September 2016 - 47
Hospitality Design - September 2016 - 48
Hospitality Design - September 2016 - 49
Hospitality Design - September 2016 - 50
Hospitality Design - September 2016 - 51
Hospitality Design - September 2016 - 52
Hospitality Design - September 2016 - 53
Hospitality Design - September 2016 - 54
Hospitality Design - September 2016 - Places: Philadelphia
Hospitality Design - September 2016 - 56
Hospitality Design - September 2016 - 57
Hospitality Design - September 2016 - 58
Hospitality Design - September 2016 - 59
Hospitality Design - September 2016 - 60
Hospitality Design - September 2016 - 61
Hospitality Design - September 2016 - 62
Hospitality Design - September 2016 - 63
Hospitality Design - September 2016 - 64
Hospitality Design - September 2016 - Brand Identity: Kimpton
Hospitality Design - September 2016 - 66
Hospitality Design - September 2016 - 67
Hospitality Design - September 2016 - 68
Hospitality Design - September 2016 - 69
Hospitality Design - September 2016 - 70
Hospitality Design - September 2016 - 71
Hospitality Design - September 2016 - 72
Hospitality Design - September 2016 - 73
Hospitality Design - September 2016 - 74
Hospitality Design - September 2016 - 75
Hospitality Design - September 2016 - 76
Hospitality Design - September 2016 - Interview: Rakel Cohen
Hospitality Design - September 2016 - 78
Hospitality Design - September 2016 - 79
Hospitality Design - September 2016 - 5 Questions for Loh Lik Peng
Hospitality Design - September 2016 - 81
Hospitality Design - September 2016 - 82
Hospitality Design - September 2016 - Products
Hospitality Design - September 2016 - 84
Hospitality Design - September 2016 - Profile: Deborah Lloyd
Hospitality Design - September 2016 - 86
Hospitality Design - September 2016 - Trends: Custom Art
Hospitality Design - September 2016 - 88
Hospitality Design - September 2016 - 89
Hospitality Design - September 2016 - 90
Hospitality Design - September 2016 - 91
Hospitality Design - September 2016 - 92
Hospitality Design - September 2016 - Lighting
Hospitality Design - September 2016 - 94
Hospitality Design - September 2016 - 95
Hospitality Design - September 2016 - 96
Hospitality Design - September 2016 - 97
Hospitality Design - September 2016 - 98
Hospitality Design - September 2016 - Textiles
Hospitality Design - September 2016 - 100
Hospitality Design - September 2016 - 101
Hospitality Design - September 2016 - 102
Hospitality Design - September 2016 - 103
Hospitality Design - September 2016 - 104
Hospitality Design - September 2016 - Surfaces
Hospitality Design - September 2016 - 106
Hospitality Design - September 2016 - 107
Hospitality Design - September 2016 - 108
Hospitality Design - September 2016 - 109
Hospitality Design - September 2016 - 110
Hospitality Design - September 2016 - 111
Hospitality Design - September 2016 - 112
Hospitality Design - September 2016 - Special Feature: The Challenge of Creativity
Hospitality Design - September 2016 - 114
Hospitality Design - September 2016 - 115
Hospitality Design - September 2016 - 116
Hospitality Design - September 2016 - 117
Hospitality Design - September 2016 - 118
Hospitality Design - September 2016 - 119
Hospitality Design - September 2016 - 120
Hospitality Design - September 2016 - 121
Hospitality Design - September 2016 - 122
Hospitality Design - September 2016 - 123
Hospitality Design - September 2016 - 124
Hospitality Design - September 2016 - 125
Hospitality Design - September 2016 - 126
Hospitality Design - September 2016 - 127
Hospitality Design - September 2016 - 128
Hospitality Design - September 2016 - 129
Hospitality Design - September 2016 - 130
Hospitality Design - September 2016 - 131
Hospitality Design - September 2016 - 132
Hospitality Design - September 2016 - 133
Hospitality Design - September 2016 - 134
Hospitality Design - September 2016 - 135
Hospitality Design - September 2016 - 136
Hospitality Design - September 2016 - Projects
Hospitality Design - September 2016 - The Asbury
Hospitality Design - September 2016 - 139
Hospitality Design - September 2016 - 140
Hospitality Design - September 2016 - 141
Hospitality Design - September 2016 - 142
Hospitality Design - September 2016 - 143
Hospitality Design - September 2016 - Mar Adentro
Hospitality Design - September 2016 - 145
Hospitality Design - September 2016 - 146
Hospitality Design - September 2016 - 147
Hospitality Design - September 2016 - Four Seasons Hotel Casa Medina
Hospitality Design - September 2016 - 149
Hospitality Design - September 2016 - 150
Hospitality Design - September 2016 - 151
Hospitality Design - September 2016 - Hotel Saint George
Hospitality Design - September 2016 - 153
Hospitality Design - September 2016 - 154
Hospitality Design - September 2016 - 155
Hospitality Design - September 2016 - Valencia Lounge Hostel
Hospitality Design - September 2016 - 157
Hospitality Design - September 2016 - 158
Hospitality Design - September 2016 - 159
Hospitality Design - September 2016 - Hilton Wenchang
Hospitality Design - September 2016 - 161
Hospitality Design - September 2016 - 162
Hospitality Design - September 2016 - 163
Hospitality Design - September 2016 - 164
Hospitality Design - September 2016 - 165
Hospitality Design - September 2016 - Ad Index
Hospitality Design - September 2016 - 167
Hospitality Design - September 2016 - 168
Hospitality Design - September 2016 - Back Space
Hospitality Design - September 2016 - Cover4
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