Hospitality Design - November 2016 - 109

so; they've got a big company and they can't
afford the mistakes you and I can. But that's the
strength of doing something new.
Bill Marriott used to say, 'I don't want
to be the pioneer. You go in there and clear
the land. When it's safe, we'll come in.' I
like to be the pioneer clearing the land; it's a
different mindset. But I always think there's an
opportunity, like Steve Jobs would say, to do a
better, unique product people will respond to.

[hotels] are a distinctive product; it's the best
way of competing with Airbnb, and it's the best
way of competing with OTAs [online travel
agencies].

Regarding F&B, over the years
you've collaborated with extremely
accomplished players. Did you ever
want to bring that operation in-house?
Never. I don't want to have a manager
competing with a guy who owns a restaurant
and needs to make money to feed his family.
When the industry took over the food, it
became boring. I believe in going to third
parties. There are some people that are able to
pull it off, like Disney. They own everything.
Whatever can add to the excitement and
elevate the experience is a good thing.

Who out there do you think is doing
interesting things? Do you look at
what's going on or do you put yourself
in a tunnel and say, 'I do what I do?'

The Matador Terrace at the Miami Beach EDITION,
designed in collaboration with Yabu Pushelberg
The original lobby at the Morgans hotel in New York

I do what I do, but I like knowing what's going
on. The [design-driven] hostel is an interesting
idea. I'm not sure about them yet but it's the
same idea of a lifestyle hotel with the food
and beverage and everything in the lobby.
[The late] Alex Calderwood [of Ace Hotels]
made a contribution. He activated the lobbies
during the day where I had activated the
lobbies during the night. That was an original
contribution.

You have branched out into the New
York residential market, originally with
40 Bond and 50 Gramercy Park North,
and next with 215 Chrystie and 160
Leroy opening next year. Do you find
some of the same components as the
hotel side but for sale?

There's real transparency in pricing.
You can't fake it anymore.

It's a little bit different because when you do
a hotel, you're creating a hotel that everybody
has to respond to. When you do an apartment,
you have to do an apartment that is a blank
canvas that somebody can make what they
want. And when you do a hotel and you finish
building it, your work starts. When you finish
an apartment, your work is done. But it's still
trying to create an environment that when you
walk in, it's special. There's something electric
about it, there's some kind of visceral reaction.
I enjoy doing that-I can't even describe it,
but we all know it when we see it. There's no
sure path to achieving it; it's an alchemy that
happens. I still love it.

No, and that's an issue for us. Airbnb is a big
issue as well. Hotel people don't recognize
Airbnb is coming for our children. Lifestyle

How much is it a balance of your
personal taste compared to what

What has changed the industry most?
The business has changed because of social
media and the efficiency of the price.

you're trying to predict the market's
personal taste is?
It's all my taste. Anybody creative does what
they like. Fashion designers design the clothes
they like; movie directors do the films they
like. And you're lucky when that also happens
to resonate with people. Every one of the
hotels I've ever done including the Gramercy
would be a hotel I would stay in. It's all
personal.

Why did you pick Herzog & de Meuron
to design most of your residential
projects?
I love their work. It was so varied. They are
probably the most brilliant people I ever
worked with in the world in terms of intellect.
It's a very intellectual thing for those guys. So
it's been expansive. All the people I've worked
with by the way have been expansive for me,
so that's a collateral benefit you get.

Do you think this trend of big name
architects doing high-end residential
buildings in New York (Zaha Hadid,
Frank Gehry) is something now
required if you want to do a luxury
product-a branded experience?
That all happened because the economy
was so strong. The prices were so high and
developers thought-not because they love
architecture-that the market was strong
enough to support it. They're actually killing it
because they're going through the flavor of the
month. Most of the developers don't care what
the building looks like, about doing something
really special. They want to build it as cheap as
possible. As soon as the economy gets tough,
they won't be using them again. Especially in
a city like New York because a lot of designers
are chosen here because they know how to
navigate the system politically; it's not just
about great design.

Is there a sector that is still out
there for you, whether it is furniture,
co-working spaces, something
completely different?
I'm interested by the co-working space.
That could lend itself to the next generation
business hotel. I'm interested by the co-living
space. Anything that is an environment, I'm
interested in. I still love doing what I'm doing.
I still love doing hotels. I'm enjoying working
with Marriott, and I'm enjoying doing my own
projects. If there was an opportunity to do a
great co-living or co-working space, that would
be exciting; that's going to be something that
gets bigger and bigger.

hospitalitydesign.com November 2016

109


http://www.hospitalitydesign.com

Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
Hospitality Design - November 2016 - 59
Hospitality Design - November 2016 - 60
Hospitality Design - November 2016 - 61
Hospitality Design - November 2016 - 62
Hospitality Design - November 2016 - 63
Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
Hospitality Design - November 2016 - 110
Hospitality Design - November 2016 - 111
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Hospitality Design - November 2016 - 138
Hospitality Design - November 2016 - 139
Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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