Hospitality Design - November 2016 - 122

new icons

the reinventor

nick
jones
Founder
Soho House & Co
Photos courtesy of SOHO HOUSE & CO

An outdoor space at Little Beach House Malibu

Nick Jones' explanation of how he got into the
business of hospitality is simple: After going into
catering at 17, he realized "I loved seeing people
have a good time." Since then he has been doing
exactly that. After cutting his teeth with hotel
and restaurant company Trusthouse Forte
(now the Forte Group), in the 1980s, he created
restaurant business Over the Top, as well as Café
Boheme in London's Soho neighborhood. When
the space above it became available but was too
small for a restaurant, he decided to try his hand
at a membership club-a place where "I would
want to go; somewhere where a creative soul

is valued more than anything else," he says. "I
thought that would be an interesting place to
hang out."
That was the original Soho House in 1995,
and the rest is history. To date, Soho House &
Co has 18 houses globally-the newest include
a second in New York, plus Barcelona and
Malibu-and 38 restaurants, cinemas, spas, and
hotels, with more planned in the coming years.
Because of Jones' vision, Soho House has earned
a cult following (read: membership waiting lists)
for its eclectic home-like spaces, and dynamic
programming that fosters a community of likeminded individuals. Jones continues to push
the envelope with Farmhouse, a cabin concept
on 100 acres in Oxfordshire, UK complete with
its own lake; a Soho Home retail extension; and
an entry into co-working with SOHO WORKS.
Here, he talks about the importance of staff
and members, his new tent concept, and the
emphasis on local.
One of the 15 bell tents at
Farmhouse's new Farm Camp

1

An art-filled stairway leading down to the bar at Malibu

122

November 2016 hospitalitydesign.com


http://www.hospitalitydesign.com

Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
Hospitality Design - November 2016 - 59
Hospitality Design - November 2016 - 60
Hospitality Design - November 2016 - 61
Hospitality Design - November 2016 - 62
Hospitality Design - November 2016 - 63
Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
Hospitality Design - November 2016 - 110
Hospitality Design - November 2016 - 111
Hospitality Design - November 2016 - 112
Hospitality Design - November 2016 - 113
Hospitality Design - November 2016 - 114
Hospitality Design - November 2016 - 115
Hospitality Design - November 2016 - 116
Hospitality Design - November 2016 - 117
Hospitality Design - November 2016 - 118
Hospitality Design - November 2016 - 119
Hospitality Design - November 2016 - 120
Hospitality Design - November 2016 - 121
Hospitality Design - November 2016 - 122
Hospitality Design - November 2016 - 123
Hospitality Design - November 2016 - 124
Hospitality Design - November 2016 - 125
Hospitality Design - November 2016 - 126
Hospitality Design - November 2016 - 127
Hospitality Design - November 2016 - 128
Hospitality Design - November 2016 - 129
Hospitality Design - November 2016 - 130
Hospitality Design - November 2016 - 131
Hospitality Design - November 2016 - 132
Hospitality Design - November 2016 - 133
Hospitality Design - November 2016 - 134
Hospitality Design - November 2016 - 135
Hospitality Design - November 2016 - 136
Hospitality Design - November 2016 - 137
Hospitality Design - November 2016 - 138
Hospitality Design - November 2016 - 139
Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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