Hospitality Design - November 2016 - 32

advertorial

Q&A

with

amy benjamin
senior vice president, duralee

How has technology played a role in
product development?
Duralee is always on the search for new
technology that can both prolong the life of our
fabric and make the manufacturing process more
efficient. We have added to our performance
categories of Crypton and Bella-Dura, and have
included technological treatments that protect
and enhance the life of a fabric with technologies
such as NanoTex®. Our new Sophisticated
Suites III collection features Alta™ Guest Room
technology, a finish engineered specifically to
optimize performance based on environment
and application. We are also utilizing emerging
technologies to maximize our custom capabilities.
For example, Duralee has embraced digital
printing, giving our clients the ability to print
any design on a number of FR ground cloths -including sheers and black outs.

What current trends are you keeping
your eye on?
In the busy, fast-paced world that we all work
in, we have noticed a trend towards wellness
-- creating a peaceful, comfortable experience
within an environment. In addition, the desire to
create an artistic, show stopping moment seems
to be in full force, with street art trending as
overall design inspiration. We've combined these
ideas for our new offering of FR Draperies. The
patterns capture the street art trend with large
scale motifs providing a distinctive artistic flair,
while offering a juxtaposition of open, poised and
tranquil designs in a color palette that is uplifting,
airy and serene.

How is being environmentally friendly
changing the way you design products?
Duralee is committed to a role of environmental
leadership in all facets of our business. We
operate our facilities with total respect for our
natural surroundings. We feel an obligation - as
individuals and as a company - to make strides
toward a more ecologically responsible future.
When designing new products, we are taking
steps to utilize more localized manufacturing
facilities in order to reduce carbon emissions.
This fall, we introduce our new FR Woven
Drapery collection, featuring product that is
made in America and is produced under 100
miles from the Duralee warehouse.

032

November 2016 hospitalitydesign.com

What's one thing people probably don't
know about your company?
Duralee is proud to manufacture our furniture
frames in our own facility. We made a home
in Morganton, North Carolina, providing
jobs for approximately 85 local craftsmen, in
addition to a full staff of warehouse and office
personnel. Our line of well-crafted, bench-made
upholstered furniture frames proudly bear
the tag "Made in the USA". Our full hands-on
approach to manufacturing also ensures that
we can comply with standard sustainability
guidelines and recycle unused components
when possible.

What differentiates your company from
its competitors in the marketplace?
Duralee Contract believes in evolution. In an
ever-changing market, it is important to stay
diligent in discovering emerging technology in
order to create exceptional product and offer the
best stain protection treatments using the least
amount of chemistry. Our custom capabilities
are available to meet the needs of the designer's
vision. In addition to our numerous hospitality
collections, we have many options to work
with under the Duralee umbrella - from the
luxury of Highland Court, Clarke and Clarke,
James Hare, LULUDK and Bailey and Griffin,
to the Duralee residential line of fabrics and
trimmings, Duralee Drapery Hardware and
Duralee Furniture.


http://www.hospitalitydesign.com

Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
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Hospitality Design - November 2016 - 60
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Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
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Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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