Hospitality Design - November 2016 - 39

perspectives

FAMILY MATTERS

memoir

The making of hotelier Jason Pomeranc

I was interviewing for the Cornell School of
Hotel Administration, and the dean asked why
I wanted to go there. I didn't have an answer
prepared, so I came up with this story that I
always had been troubled by the very cookiecutter hotels I had visited as a child and that the
hospitality business needed to be reinvented-
in terms of aesthetics, in terms of what good
service means, in terms of experience for a new
generation. I ended up defining my career before
I knew what my career was going to be.
I grew up in Queens, New York, and my
parents moved to Manhattan's Upper East
Side when I was in high school. I went to
New York University for undergrad and got
a degree in finance and marketing, and then
attended Cardozo Law in New York. I worked,
albeit briefly, as a real estate and corporate
litigation attorney and even though it was
highly useful training, I knew it was not what
my career would be. I always had a penchant
for architecture, travel, and design, and my
family had a background in real estate-mostly
multifamily housing in New Jersey and upstate
New York. But my father, Jack, dabbled in some
flag hotels later in his career. My brothers,
Michael and Larry, were working for him
on luxury subdivisions, bridging into some
hospitality with early stage cheap-chic hotels in
Manhattan and airport hotels, which became a
subspecialty at the time.

nontraditional areas. When I stopped practicing
law, the three of us decided we wanted to go into
the luxury sector. Interestingly, we were bidding
on a building in Midtown Manhattan that would
eventually become the Hudson Hotel by Ian
Schrager, and when we realized we weren't
getting the building, we decided to take the day
off and have lunch in SoHo. In some degree of
fate, we parked our cars in a small garage across
the street from the property that would become
home to 60 Thompson, the benchmark hotel of
the Thompson brand. We were all fully immersed
in construction from 1999 to 2001, and had our
big opening party the night before 9/11.

The market was changing and the biggest room
for growth was for hospitality, particularly in

Luckily, we weathered that storm. Suddenly,
other people started to ask, 'Why don't you

The Gordon Bar at the SIXTY SoHo

Michael, Jason, Jack, and
Larry Pomeranc

create this for us?' It was the first time it
dawned on us that the brand and the ethos
went beyond the physical constraints of
building-it changed our thinking from real
estate developers to that of hoteliers.
We started with the intention of building a
series of individual hotels-each one having
its own language, look, and feel. Eventually, we
grew the brand to roughly a dozen properties
in New York, London, Toronto, Los Angeles,
and Miami, with Chicago in the pipeline. We
were fast approaching significant international
brand status at a time when the competitive
boutique hotel world with W Hotels, the Soho
Grand, the Mercer, and Morgans Hotel Group
was exploding.

The midcentury-inspired Driftwood Room at the
Nautilus South Beach, a SIXTY Hotel in Miami

Inside the
Driftwood Room
Photos by ADRIAN GAUT

hospitalitydesign.com November 2016

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Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
Hospitality Design - November 2016 - 59
Hospitality Design - November 2016 - 60
Hospitality Design - November 2016 - 61
Hospitality Design - November 2016 - 62
Hospitality Design - November 2016 - 63
Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
Hospitality Design - November 2016 - 110
Hospitality Design - November 2016 - 111
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Hospitality Design - November 2016 - 139
Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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