Hospitality Design - November 2016 - 40

perspectives

memoir
A guestroom at the Nautilus

There was a convergence of a lot of things
that made us successful: We created a unique
and thoughtful product; SoHo was emerging
as a dominant neighborhood for innovative
new luxury in New York; and independent
boutique hotels went mainstream. There
was a generation of tastemakers, celebrities,
and fashion and media players who chose to
make a few places, including ours, the new
establishment.
Those things were coupled with a new hotel
economic formula that made more sense. You
spent more money on aesthetics and less on
archaic hotel services. It was the changing of
the guard in many ways. Whether by luck or by
design-or a bit of both-we were very much in
the middle of it.
In 2011, we merged with Commune Hotels +
Resorts (now Two Roads Hospitality). It seemed
like a unique opportunity for growth. In 2013,
we decided to sell our interest, keeping the
three properties in New York and Beverly Hills
because our independence was of the utmost
critical nature to do what we do successfully.
There is such a thing as companies becoming
too big. Being able to touch the details, being
engaged in the creative process of each project
was important, and there was a point where I
was getting too far removed. At the end of the
day, I am a hotelier and not a board executive-
it's what I choose to do. Being an innkeeper is
what resonates with my brothers and me.
SIXTY is our next incarnation. We are going
project by project with specific and careful
thought. Great brands happen one project at a

040

November 2016 hospitalitydesign.com

Sessanta restaurant at the SIXTY SoHo

time, and great projects happen
one decision at a time. It worked
for us before, and it's the right way
for us now.

A SIXTY SoHo Loft suite bedroom

For our original hotel in SoHo,
our goal was to make it part of
the downtown fabric-to make
our own icon. That's the way
we intend it to be for each hotel.
There is no formula; it is a series
of subjective decisions. I view my
job as very cinematic where the
guests are the actors, writing their
own scripts. The unpredictability
of the outcome is part of what
makes hotels so exciting.
The second time around, you gain clarity and
purpose in a more articulated way. SIXTY
SoHo feels much better, more mature, more
luxurious in a natural way. We are hoping
to build something that will resonate with a
youth-minded but sophisticated client base that
transcends age and economic status. It's a bit
aspirational but takes into account other things
besides just the physical. It's experiential.
I have worked with Thomas O' Brien, Steven
Sclaroff, Yabu Pushelberg, Tara Bernerd, Studio
Collective, Martin Brudnizki, Roman and
Williams, our in-house team, and many other
great designers over the years. For a successful
collaboration, a mutual respect is incredibly
important. You are working with creative
personalities who fundamentally don't work in
conventional ways. They make an emotional
connection. You can't force great design; it needs

to flow. But if you respect the process, you can
achieve great design within clearly articulated
project goals and still be on speaking terms by
the time you are done.
For me and my brothers, our biggest mentor has
been my father. Though he is in a different core
business, many of the key values are the same.
He always said treat people with the affection and
respect with which you would like to be treated,
regardless of their status. We've never believed
our success is someone else's failure or someone
else's failure is our success. I am not sure if it is
good karma or just a healthy attitude, but it's the
biggest lesson we take with us.
Like all aspects of life, the greatest challenge
lies ahead. Many have taken the playbook we
helped write and expanded the boutique and
lifestyle sector into the fastest growing part of
the industry. How do we define ourselves going
forward? We are answering that question. hd


http://www.hospitalitydesign.com

Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
Hospitality Design - November 2016 - 59
Hospitality Design - November 2016 - 60
Hospitality Design - November 2016 - 61
Hospitality Design - November 2016 - 62
Hospitality Design - November 2016 - 63
Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
Hospitality Design - November 2016 - 110
Hospitality Design - November 2016 - 111
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Hospitality Design - November 2016 - 138
Hospitality Design - November 2016 - 139
Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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