Hospitality Design - November 2016 - 46

perspectives

places tel aviv

1. The entrance to the
93,000-square-foot
Sarona Market.
2. Whimsical details,
like a baby carriage
filled with liquor bottles,
contrast Bellboy's more
classic cocktail bar
aesthetic.
3. A colorful executive
suite at Hotel Alma.
4. A pastel palette
marks a guestroom at
the Norman, including a
blush pink headboard.

1

2

4

3
in Tel Aviv is closer to what one would be eating
in Beirut than a New York Jewish deli."
Because the area's climate cultivates great
produce, "farm to table is an assumed part of the
culture," he says, and "a cuisine that's conducive
to the share plate, social atmosphere." He points
to people like Eyal Shani ("as much historian
as he is chef," he says of the celebrity chef and
owner of upscale fast food franchise Miznon) as
figures transforming the scene.
Also making waves is Sarona Market,
Israel's largest indoor food hall at more than
93,000 square feet and 91 vendors-including
shops, stalls, and full restaurants. Developed
by Gindi Holdings, it channels locations like
Chelsea and Borough markets in New York
and London, respectively, featuring local
and international products and produce, and
drawing thousands of visitors every week since

046

November 2016 hospitalitydesign.com

its opening last year in Tel Aviv's historically
rich Sarona neighborhood.

Night Owls
In line with what Pomeranc calls a youth-driven
culture (there's a surf movement, a burgeoning
arts scene, and it is a growing tech hub), the
nightlife scene reflects the social environment.
"People are out every night. It is closer to the
attitudes of Spain and southern Italy. It is a café
culture, the idea of sitting at a restaurant and
socializing" is the norm, he says.
A couple of years ago in the Hotel B
Berdichevsky's lobby, local F&B impresario
Ariel Leizgold-who's also behind 223 (the first
and oldest cocktail bar in Israel), Kalamata
Mediterranean restaurant in Jaffa, and events
brand DuckFace-opened Bellboy, modeled
after classic 19th-century cocktail bars. But the

space, crafted by Tel Aviv designer Alona Eliasi,
has a whimsical bent, with details including
leather hippos, rubber ducks, and ceramic
parrots adding to its speakeasy aesthetic.

Rest Pretty
On the corner of Yavne Street and Rothschild
near the Great Synagogue and the Tel Aviv
Museum of Art in a circa-1925 private residence,
the 15-room Alma Hotel's bohemian style is
representative of Tel Aviv's boutique hotel
boom, which Pomeranc ties directly to that
youthful zeitgeist. "There are a bunch of young
people who have a lot of disposable income
and who are looking for a new form of luxury,"
he says. In fact, just about a five-minute walk
away is the Norman, designed by local architect
Yoav Messer, "which to any global standard is a
wonderful lifestyle hotel," he adds. hd

Photo by SIVAN ASKAYO

3


http://www.hospitalitydesign.com

Hospitality Design - November 2016

Table of Contents for the Digital Edition of Hospitality Design - November 2016

Hospitality Design - November 2016
Contents
Online TOC
From the Editor
From the Guest Editor
Perspectives
Memoir
Places Tel Aviv
Places Jason’s Picks
5 Questions for John Mcdonald
Products
Profile Jono Pandolfi
Lighting
Seating
Wallcoverings
The New Icons
Ad Index
Back Space
Hospitality Design - November 2016 - Hospitality Design - November 2016
Hospitality Design - November 2016 - Cover2
Hospitality Design - November 2016 - 1
Hospitality Design - November 2016 - 2
Hospitality Design - November 2016 - 3
Hospitality Design - November 2016 - 4
Hospitality Design - November 2016 - 5
Hospitality Design - November 2016 - 6
Hospitality Design - November 2016 - 7
Hospitality Design - November 2016 - 8
Hospitality Design - November 2016 - 9
Hospitality Design - November 2016 - 10
Hospitality Design - November 2016 - 11
Hospitality Design - November 2016 - 12
Hospitality Design - November 2016 - Contents
Hospitality Design - November 2016 - 14
Hospitality Design - November 2016 - 15
Hospitality Design - November 2016 - 16
Hospitality Design - November 2016 - Online TOC
Hospitality Design - November 2016 - 18
Hospitality Design - November 2016 - 19
Hospitality Design - November 2016 - 20
Hospitality Design - November 2016 - 21
Hospitality Design - November 2016 - From the Editor
Hospitality Design - November 2016 - 23
Hospitality Design - November 2016 - 24
Hospitality Design - November 2016 - 25
Hospitality Design - November 2016 - From the Guest Editor
Hospitality Design - November 2016 - 27
Hospitality Design - November 2016 - 28
Hospitality Design - November 2016 - 29
Hospitality Design - November 2016 - 30
Hospitality Design - November 2016 - 31
Hospitality Design - November 2016 - 32
Hospitality Design - November 2016 - 33
Hospitality Design - November 2016 - 34
Hospitality Design - November 2016 - Perspectives
Hospitality Design - November 2016 - 36
Hospitality Design - November 2016 - 37
Hospitality Design - November 2016 - 38
Hospitality Design - November 2016 - Memoir
Hospitality Design - November 2016 - 40
Hospitality Design - November 2016 - 41
Hospitality Design - November 2016 - 42
Hospitality Design - November 2016 - 43
Hospitality Design - November 2016 - 44
Hospitality Design - November 2016 - Places Tel Aviv
Hospitality Design - November 2016 - 46
Hospitality Design - November 2016 - 47
Hospitality Design - November 2016 - 48
Hospitality Design - November 2016 - 49
Hospitality Design - November 2016 - 50
Hospitality Design - November 2016 - 51
Hospitality Design - November 2016 - 52
Hospitality Design - November 2016 - Places Jason’s Picks
Hospitality Design - November 2016 - 54
Hospitality Design - November 2016 - 55
Hospitality Design - November 2016 - 56
Hospitality Design - November 2016 - 57
Hospitality Design - November 2016 - 58
Hospitality Design - November 2016 - 59
Hospitality Design - November 2016 - 60
Hospitality Design - November 2016 - 61
Hospitality Design - November 2016 - 62
Hospitality Design - November 2016 - 63
Hospitality Design - November 2016 - 64
Hospitality Design - November 2016 - 65
Hospitality Design - November 2016 - 66
Hospitality Design - November 2016 - 67
Hospitality Design - November 2016 - 5 Questions for John Mcdonald
Hospitality Design - November 2016 - 69
Hospitality Design - November 2016 - 70
Hospitality Design - November 2016 - 71
Hospitality Design - November 2016 - 72
Hospitality Design - November 2016 - 73
Hospitality Design - November 2016 - 74
Hospitality Design - November 2016 - Products
Hospitality Design - November 2016 - 76
Hospitality Design - November 2016 - 77
Hospitality Design - November 2016 - 78
Hospitality Design - November 2016 - Profile Jono Pandolfi
Hospitality Design - November 2016 - 80
Hospitality Design - November 2016 - 81
Hospitality Design - November 2016 - 82
Hospitality Design - November 2016 - Lighting
Hospitality Design - November 2016 - 84
Hospitality Design - November 2016 - 85
Hospitality Design - November 2016 - 86
Hospitality Design - November 2016 - 87
Hospitality Design - November 2016 - 88
Hospitality Design - November 2016 - 89
Hospitality Design - November 2016 - 90
Hospitality Design - November 2016 - Seating
Hospitality Design - November 2016 - 92
Hospitality Design - November 2016 - 93
Hospitality Design - November 2016 - 94
Hospitality Design - November 2016 - 95
Hospitality Design - November 2016 - 96
Hospitality Design - November 2016 - 97
Hospitality Design - November 2016 - 98
Hospitality Design - November 2016 - Wallcoverings
Hospitality Design - November 2016 - 100
Hospitality Design - November 2016 - 101
Hospitality Design - November 2016 - 102
Hospitality Design - November 2016 - 103
Hospitality Design - November 2016 - 104
Hospitality Design - November 2016 - The New Icons
Hospitality Design - November 2016 - 106
Hospitality Design - November 2016 - 107
Hospitality Design - November 2016 - 108
Hospitality Design - November 2016 - 109
Hospitality Design - November 2016 - 110
Hospitality Design - November 2016 - 111
Hospitality Design - November 2016 - 112
Hospitality Design - November 2016 - 113
Hospitality Design - November 2016 - 114
Hospitality Design - November 2016 - 115
Hospitality Design - November 2016 - 116
Hospitality Design - November 2016 - 117
Hospitality Design - November 2016 - 118
Hospitality Design - November 2016 - 119
Hospitality Design - November 2016 - 120
Hospitality Design - November 2016 - 121
Hospitality Design - November 2016 - 122
Hospitality Design - November 2016 - 123
Hospitality Design - November 2016 - 124
Hospitality Design - November 2016 - 125
Hospitality Design - November 2016 - 126
Hospitality Design - November 2016 - 127
Hospitality Design - November 2016 - 128
Hospitality Design - November 2016 - 129
Hospitality Design - November 2016 - 130
Hospitality Design - November 2016 - 131
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Hospitality Design - November 2016 - 133
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Hospitality Design - November 2016 - 137
Hospitality Design - November 2016 - 138
Hospitality Design - November 2016 - 139
Hospitality Design - November 2016 - 140
Hospitality Design - November 2016 - 141
Hospitality Design - November 2016 - Ad Index
Hospitality Design - November 2016 - 143
Hospitality Design - November 2016 - Back Space
Hospitality Design - November 2016 - Cover3
Hospitality Design - November 2016 - Cover4
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