Hospitality Design - March/April 2017 - 59

perspectives

brand identity

four seasons
By JoAnn Greco and Stacy Shoemaker Rauen

1. A rendering of a
Joseph Dirand-designed
guestroom at the
upcoming Surf Club in
Miami, which will feature
a tropical bench that
adds a pop of color to
the serene setting.

CHANGING LANES
A leading luxury brand enters a new era

Since its founding by Isadore Sharp in 1960
(the first hotel opened in 1961 in Toronto),
Four Seasons Hotels and Resorts has been
synonymous with luxury. From its grandiose
interiors to its service-driven culture, the brand
has been a leader-even a benchmark-in the
industry.
Considering the ever-changing, well-versed
current guest and the new, younger traveler the
brand was hoping to attract, a 50th anniversary
sparked self-reflection and reinvention. "We've
never been one to rest on our laurels," says
Dana Kalczak, Four Seasons' vice president of
interior design. "We're constantly taking stock
and evolving our products in order to reinforce
the fundamentals of our success in a way that's
relevant for our guests."
Taking feedback from guest interviews and a
think tank-like process with design consultancy
IDEO (the firm was selected after a rigorous
RFP process with five other companies), they

identified the needs of the modern traveler-
sanctuary (in guestrooms), stimulation (in public
areas), recognition (called by name), immediacy
("service, recommendations-everything,"
she says), and empowerment (customized
experiences and even self-service options)-and
then developed a philosophy around it dubbed
Reimagining the Guest Experience.

Sleeping Well

The core of Four Seasons' evolution is the
Sanctuary Room. "It features human-centric
design, inspired by patterns and forms in nature,
and all the neuroscience behind making a
room that is truly accommodating and allows
a guest to configure it to their own needs with
multifunctional uses-you can work, eat, lounge,
and play," explains Kalczak, a 20-year veteran of
the company. "I am more excited now about our
products than in all the years I have been with
the company."
Much of the design, she says, was about
deconstructing the formalities Four Seasons
had become known for, while at the same time
infusing a timeless, calming feel. "The thing our
guests say they love most about Four Seasons
is when they walk into one of our hotels their

shoulders drop and they relax, knowing they will
be taken care of."
The room is separated into various zones that
flow seamlessly into one another. There's the
Sleep Temple, with the bed as the centerpiece
and "all the details that culminate in a great
night's rest," says Kalczak, from the architectural
headboard and integral reading lights
(adjustable by the My Room control panel) to the
customizable bed topper. The Wind Down zone
features a sectional seating arrangement set by a
window (and of course outlets) that allows guests
to work or lounge with the help of an "up-andover" multifunctional table. The Media Wall, My
Bar, and Activity Area stand in a line opposite
the bed and boast a wall that houses the TV and
other curated shelves, a residentially inspired bar
that replaces the minibar, and a round table with
two chairs perfect for dining, working, or a game
of cards (instead of a traditional desk). The Oasis
Bathroom has a spa-like feel with natural light,
thoughtful placement of shelves and counters,
oversized showers, and a dressing area.

Like a Local

While guests want "their rooms to be a place
to retreat and reenergize," they also seek

hospitalitydesign.com March/April 2017

059


http://www.hospitalitydesign.com

Hospitality Design - March/April 2017

Table of Contents for the Digital Edition of Hospitality Design - March/April 2017

Hospitality Design: March/April 2017
Contents
Online TOC
From the Editor
Perspectives
Sketchbook
Trends: Luxury Living
Trends: Experiential Design
Brand Identity: Four Seasons
Interview: Roger Thomas
Interview: Aparium Hotel Group
5 Questions for Mark Linch
Products
Profile: Sebastian Herkner
Trends: Custom Art
Outdoor Furnishings
Lighting
Window Coverings
From the Show Director
Conference Highlights
HD Expo Products
Projects
Sanya Edition
Thompson Nashville
Six Senses Zil Pasyon
Grand Hyatt Chengdu
Ad Index
Back Space
Hospitality Design - March/April 2017 - Hospitality Design: March/April 2017
Hospitality Design - March/April 2017 - Cover2
Hospitality Design - March/April 2017 - 1
Hospitality Design - March/April 2017 - 2
Hospitality Design - March/April 2017 - 3
Hospitality Design - March/April 2017 - 4
Hospitality Design - March/April 2017 - 5
Hospitality Design - March/April 2017 - 6
Hospitality Design - March/April 2017 - 7
Hospitality Design - March/April 2017 - 8
Hospitality Design - March/April 2017 - 9
Hospitality Design - March/April 2017 - 10
Hospitality Design - March/April 2017 - Contents
Hospitality Design - March/April 2017 - 12
Hospitality Design - March/April 2017 - 13
Hospitality Design - March/April 2017 - 14
Hospitality Design - March/April 2017 - Online TOC
Hospitality Design - March/April 2017 - 16
Hospitality Design - March/April 2017 - 17
Hospitality Design - March/April 2017 - 18
Hospitality Design - March/April 2017 - 19
Hospitality Design - March/April 2017 - From the Editor
Hospitality Design - March/April 2017 - 21
Hospitality Design - March/April 2017 - 22
Hospitality Design - March/April 2017 - 23
Hospitality Design - March/April 2017 - 24
Hospitality Design - March/April 2017 - 25
Hospitality Design - March/April 2017 - 26
Hospitality Design - March/April 2017 - Perspectives
Hospitality Design - March/April 2017 - 28
Hospitality Design - March/April 2017 - 29
Hospitality Design - March/April 2017 - 30
Hospitality Design - March/April 2017 - Sketchbook
Hospitality Design - March/April 2017 - 32
Hospitality Design - March/April 2017 - 33
Hospitality Design - March/April 2017 - 34
Hospitality Design - March/April 2017 - 35
Hospitality Design - March/April 2017 - 36
Hospitality Design - March/April 2017 - 37
Hospitality Design - March/April 2017 - 38
Hospitality Design - March/April 2017 - 39
Hospitality Design - March/April 2017 - 40
Hospitality Design - March/April 2017 - 41
Hospitality Design - March/April 2017 - 42
Hospitality Design - March/April 2017 - 43
Hospitality Design - March/April 2017 - 44
Hospitality Design - March/April 2017 - Trends: Luxury Living
Hospitality Design - March/April 2017 - 46
Hospitality Design - March/April 2017 - 47
Hospitality Design - March/April 2017 - 48
Hospitality Design - March/April 2017 - 49
Hospitality Design - March/April 2017 - 50
Hospitality Design - March/April 2017 - Trends: Experiential Design
Hospitality Design - March/April 2017 - 52
Hospitality Design - March/April 2017 - 53
Hospitality Design - March/April 2017 - 54
Hospitality Design - March/April 2017 - 55
Hospitality Design - March/April 2017 - 56
Hospitality Design - March/April 2017 - 57
Hospitality Design - March/April 2017 - 58
Hospitality Design - March/April 2017 - Brand Identity: Four Seasons
Hospitality Design - March/April 2017 - 60
Hospitality Design - March/April 2017 - 61
Hospitality Design - March/April 2017 - 62
Hospitality Design - March/April 2017 - 63
Hospitality Design - March/April 2017 - 64
Hospitality Design - March/April 2017 - 65
Hospitality Design - March/April 2017 - 66
Hospitality Design - March/April 2017 - 67
Hospitality Design - March/April 2017 - 68
Hospitality Design - March/April 2017 - Interview: Roger Thomas
Hospitality Design - March/April 2017 - 70
Hospitality Design - March/April 2017 - 71
Hospitality Design - March/April 2017 - Interview: Aparium Hotel Group
Hospitality Design - March/April 2017 - 73
Hospitality Design - March/April 2017 - 74
Hospitality Design - March/April 2017 - 75
Hospitality Design - March/April 2017 - 76
Hospitality Design - March/April 2017 - 77
Hospitality Design - March/April 2017 - 5 Questions for Mark Linch
Hospitality Design - March/April 2017 - 79
Hospitality Design - March/April 2017 - 80
Hospitality Design - March/April 2017 - 81
Hospitality Design - March/April 2017 - 82
Hospitality Design - March/April 2017 - Products
Hospitality Design - March/April 2017 - 84
Hospitality Design - March/April 2017 - Profile: Sebastian Herkner
Hospitality Design - March/April 2017 - 86
Hospitality Design - March/April 2017 - 87
Hospitality Design - March/April 2017 - 88
Hospitality Design - March/April 2017 - Trends: Custom Art
Hospitality Design - March/April 2017 - 90
Hospitality Design - March/April 2017 - 91
Hospitality Design - March/April 2017 - 92
Hospitality Design - March/April 2017 - 93
Hospitality Design - March/April 2017 - 94
Hospitality Design - March/April 2017 - Outdoor Furnishings
Hospitality Design - March/April 2017 - 96
Hospitality Design - March/April 2017 - 97
Hospitality Design - March/April 2017 - 98
Hospitality Design - March/April 2017 - 99
Hospitality Design - March/April 2017 - 100
Hospitality Design - March/April 2017 - 101
Hospitality Design - March/April 2017 - 102
Hospitality Design - March/April 2017 - Lighting
Hospitality Design - March/April 2017 - 104
Hospitality Design - March/April 2017 - 105
Hospitality Design - March/April 2017 - 106
Hospitality Design - March/April 2017 - 107
Hospitality Design - March/April 2017 - 108
Hospitality Design - March/April 2017 - 109
Hospitality Design - March/April 2017 - 110
Hospitality Design - March/April 2017 - 111
Hospitality Design - March/April 2017 - 112
Hospitality Design - March/April 2017 - 113
Hospitality Design - March/April 2017 - 114
Hospitality Design - March/April 2017 - 115
Hospitality Design - March/April 2017 - 116
Hospitality Design - March/April 2017 - Window Coverings
Hospitality Design - March/April 2017 - 118
Hospitality Design - March/April 2017 - 119
Hospitality Design - March/April 2017 - 120
Hospitality Design - March/April 2017 - 121
Hospitality Design - March/April 2017 - 122
Hospitality Design - March/April 2017 - 123
Hospitality Design - March/April 2017 - From the Show Director
Hospitality Design - March/April 2017 - 125
Hospitality Design - March/April 2017 - 126
Hospitality Design - March/April 2017 - Conference Highlights
Hospitality Design - March/April 2017 - 128
Hospitality Design - March/April 2017 - 129
Hospitality Design - March/April 2017 - 130
Hospitality Design - March/April 2017 - 131
Hospitality Design - March/April 2017 - 132
Hospitality Design - March/April 2017 - 133
Hospitality Design - March/April 2017 - 134
Hospitality Design - March/April 2017 - 135
Hospitality Design - March/April 2017 - 136
Hospitality Design - March/April 2017 - HD Expo Products
Hospitality Design - March/April 2017 - 138
Hospitality Design - March/April 2017 - 139
Hospitality Design - March/April 2017 - 140
Hospitality Design - March/April 2017 - Projects
Hospitality Design - March/April 2017 - Sanya Edition
Hospitality Design - March/April 2017 - 143
Hospitality Design - March/April 2017 - 144
Hospitality Design - March/April 2017 - 145
Hospitality Design - March/April 2017 - 146
Hospitality Design - March/April 2017 - 147
Hospitality Design - March/April 2017 - Thompson Nashville
Hospitality Design - March/April 2017 - 149
Hospitality Design - March/April 2017 - 150
Hospitality Design - March/April 2017 - 151
Hospitality Design - March/April 2017 - 152
Hospitality Design - March/April 2017 - 153
Hospitality Design - March/April 2017 - Six Senses Zil Pasyon
Hospitality Design - March/April 2017 - 155
Hospitality Design - March/April 2017 - 156
Hospitality Design - March/April 2017 - 157
Hospitality Design - March/April 2017 - Grand Hyatt Chengdu
Hospitality Design - March/April 2017 - 159
Hospitality Design - March/April 2017 - 160
Hospitality Design - March/April 2017 - 161
Hospitality Design - March/April 2017 - 162
Hospitality Design - March/April 2017 - 163
Hospitality Design - March/April 2017 - Ad Index
Hospitality Design - March/April 2017 - 165
Hospitality Design - March/April 2017 - 166
Hospitality Design - March/April 2017 - 167
Hospitality Design - March/April 2017 - Back Space
Hospitality Design - March/April 2017 - Cover3
Hospitality Design - March/April 2017 - Cover4
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