Hospitality Design - March/April 2017 - 73

explains Tricoci. "We're grateful we took the risk
three years ago when people thought we were
absolutely crazy to go into a market that had just
filed bankruptcy." There are also fewer obstacles
working in such cities, affording Aparium the
chance to bring hotels to life within two years
and alleviate the risks of long-term, major
developments.
Instead of choosing a city and merely
slapping the Aparium name on a building,

Robinson says their approach to an independent
hotel portfolio was more alluring: "We decided
we'd give up the value of the brand and recreate it
for every single community we go into."
Most of the spaces they choose are historic,
striking examples of adaptive reuse that
strengthen the important connection between
hotel and city. For instance, Iron Horse is set in
an early 20th-century bedding warehouse; the
Charmant in a circa-1890s candy shop; Hotel

Covington in the old Coppin's Department Store;
and the Foundation is a revamp of the one-time
Detroit Fire Department Headquarters. Yet
in the case of the MC, the forthcoming hotel
in Montclair, New Jersey, a new build was
embraced because it still dovetailed with the
Aparium ethos, providing a chance to illuminate
the city's history and robust arts scene. "It has to
be an opportunity to make something have soul,
and if there's no opportunity to inject soul into
either a new or existing building, we're not going
to do it," says Tricoci.

United Front

Another core philosophy is a devotion to finding
ways to unite transients and locals. "Our business
relies on being embraced by the local community
because it's our quickest, most direct path to
awareness. For us, it's how do we become one
of them? We do that by continuing to think as
entrepreneurs," says Robinson.
The goal is for locals to act as ambassadors for
the distinctive, homegrown experiences Tricoci
and Robinson are nurturing. They execute this
by seeking out businesses they can "build real,
true partnerships with," says Robinson. Carabello
Coffee out of Covington is one example. While
finalizing the executive team and chefs for the
property, Tricoci and Robinson introduced them
to the farmers they met through the coffee giant.
"When we talk about local, we think differently
and go much deeper," incorporating local talent
at every single opportunity: They've joined forces
with a brewery on a canned beer, sought out
soap from artisans, and turned to tattoo artists for
wallpaper designs.

Digging Deep

1
2

Designers who work with Aparium must
be equally committed. Along with Simeone
Deary Design Group, the frequent collaborator
behind the Elysian, Charmant, the Foundation,
and the Kansas City property in the pipeline,
Tricoci and Robinson have also teamed up
with a slew of other impressive up-and-coming
and veteran firms: Milwaukee-based Kubala
Washatko Architects for the Iron Horse Hotel;
local firms Plume Interiors + Light and Hub
+ Weber Architects for the Hotel Covington;
Dyami Architecture out of Chestnut Ridge, New
York and Long Island City, New York-based
dash design for the MC; and ESG Architects
for the Hewing Hotel in the firm's backyard of
Minneapolis. Chicago-based Avenir Creative is
handling the redo of the Hotel Deco in Omaha,
while the reboot of the Madison Hotel in
Memphis is the handiwork of Brooklyn's Home
Studios.
It would have been simple, Tricoci says, to
recreate the Iron Horse, but he and Robinson
would rather challenge designers. "They have
to be thoughtful. They have to be on their toes.
They have to think creatively and originally

hospitalitydesign.com March/April 2017

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http://www.hospitalitydesign.com

Hospitality Design - March/April 2017

Table of Contents for the Digital Edition of Hospitality Design - March/April 2017

Hospitality Design: March/April 2017
Contents
Online TOC
From the Editor
Perspectives
Sketchbook
Trends: Luxury Living
Trends: Experiential Design
Brand Identity: Four Seasons
Interview: Roger Thomas
Interview: Aparium Hotel Group
5 Questions for Mark Linch
Products
Profile: Sebastian Herkner
Trends: Custom Art
Outdoor Furnishings
Lighting
Window Coverings
From the Show Director
Conference Highlights
HD Expo Products
Projects
Sanya Edition
Thompson Nashville
Six Senses Zil Pasyon
Grand Hyatt Chengdu
Ad Index
Back Space
Hospitality Design - March/April 2017 - Hospitality Design: March/April 2017
Hospitality Design - March/April 2017 - Cover2
Hospitality Design - March/April 2017 - 1
Hospitality Design - March/April 2017 - 2
Hospitality Design - March/April 2017 - 3
Hospitality Design - March/April 2017 - 4
Hospitality Design - March/April 2017 - 5
Hospitality Design - March/April 2017 - 6
Hospitality Design - March/April 2017 - 7
Hospitality Design - March/April 2017 - 8
Hospitality Design - March/April 2017 - 9
Hospitality Design - March/April 2017 - 10
Hospitality Design - March/April 2017 - Contents
Hospitality Design - March/April 2017 - 12
Hospitality Design - March/April 2017 - 13
Hospitality Design - March/April 2017 - 14
Hospitality Design - March/April 2017 - Online TOC
Hospitality Design - March/April 2017 - 16
Hospitality Design - March/April 2017 - 17
Hospitality Design - March/April 2017 - 18
Hospitality Design - March/April 2017 - 19
Hospitality Design - March/April 2017 - From the Editor
Hospitality Design - March/April 2017 - 21
Hospitality Design - March/April 2017 - 22
Hospitality Design - March/April 2017 - 23
Hospitality Design - March/April 2017 - 24
Hospitality Design - March/April 2017 - 25
Hospitality Design - March/April 2017 - 26
Hospitality Design - March/April 2017 - Perspectives
Hospitality Design - March/April 2017 - 28
Hospitality Design - March/April 2017 - 29
Hospitality Design - March/April 2017 - 30
Hospitality Design - March/April 2017 - Sketchbook
Hospitality Design - March/April 2017 - 32
Hospitality Design - March/April 2017 - 33
Hospitality Design - March/April 2017 - 34
Hospitality Design - March/April 2017 - 35
Hospitality Design - March/April 2017 - 36
Hospitality Design - March/April 2017 - 37
Hospitality Design - March/April 2017 - 38
Hospitality Design - March/April 2017 - 39
Hospitality Design - March/April 2017 - 40
Hospitality Design - March/April 2017 - 41
Hospitality Design - March/April 2017 - 42
Hospitality Design - March/April 2017 - 43
Hospitality Design - March/April 2017 - 44
Hospitality Design - March/April 2017 - Trends: Luxury Living
Hospitality Design - March/April 2017 - 46
Hospitality Design - March/April 2017 - 47
Hospitality Design - March/April 2017 - 48
Hospitality Design - March/April 2017 - 49
Hospitality Design - March/April 2017 - 50
Hospitality Design - March/April 2017 - Trends: Experiential Design
Hospitality Design - March/April 2017 - 52
Hospitality Design - March/April 2017 - 53
Hospitality Design - March/April 2017 - 54
Hospitality Design - March/April 2017 - 55
Hospitality Design - March/April 2017 - 56
Hospitality Design - March/April 2017 - 57
Hospitality Design - March/April 2017 - 58
Hospitality Design - March/April 2017 - Brand Identity: Four Seasons
Hospitality Design - March/April 2017 - 60
Hospitality Design - March/April 2017 - 61
Hospitality Design - March/April 2017 - 62
Hospitality Design - March/April 2017 - 63
Hospitality Design - March/April 2017 - 64
Hospitality Design - March/April 2017 - 65
Hospitality Design - March/April 2017 - 66
Hospitality Design - March/April 2017 - 67
Hospitality Design - March/April 2017 - 68
Hospitality Design - March/April 2017 - Interview: Roger Thomas
Hospitality Design - March/April 2017 - 70
Hospitality Design - March/April 2017 - 71
Hospitality Design - March/April 2017 - Interview: Aparium Hotel Group
Hospitality Design - March/April 2017 - 73
Hospitality Design - March/April 2017 - 74
Hospitality Design - March/April 2017 - 75
Hospitality Design - March/April 2017 - 76
Hospitality Design - March/April 2017 - 77
Hospitality Design - March/April 2017 - 5 Questions for Mark Linch
Hospitality Design - March/April 2017 - 79
Hospitality Design - March/April 2017 - 80
Hospitality Design - March/April 2017 - 81
Hospitality Design - March/April 2017 - 82
Hospitality Design - March/April 2017 - Products
Hospitality Design - March/April 2017 - 84
Hospitality Design - March/April 2017 - Profile: Sebastian Herkner
Hospitality Design - March/April 2017 - 86
Hospitality Design - March/April 2017 - 87
Hospitality Design - March/April 2017 - 88
Hospitality Design - March/April 2017 - Trends: Custom Art
Hospitality Design - March/April 2017 - 90
Hospitality Design - March/April 2017 - 91
Hospitality Design - March/April 2017 - 92
Hospitality Design - March/April 2017 - 93
Hospitality Design - March/April 2017 - 94
Hospitality Design - March/April 2017 - Outdoor Furnishings
Hospitality Design - March/April 2017 - 96
Hospitality Design - March/April 2017 - 97
Hospitality Design - March/April 2017 - 98
Hospitality Design - March/April 2017 - 99
Hospitality Design - March/April 2017 - 100
Hospitality Design - March/April 2017 - 101
Hospitality Design - March/April 2017 - 102
Hospitality Design - March/April 2017 - Lighting
Hospitality Design - March/April 2017 - 104
Hospitality Design - March/April 2017 - 105
Hospitality Design - March/April 2017 - 106
Hospitality Design - March/April 2017 - 107
Hospitality Design - March/April 2017 - 108
Hospitality Design - March/April 2017 - 109
Hospitality Design - March/April 2017 - 110
Hospitality Design - March/April 2017 - 111
Hospitality Design - March/April 2017 - 112
Hospitality Design - March/April 2017 - 113
Hospitality Design - March/April 2017 - 114
Hospitality Design - March/April 2017 - 115
Hospitality Design - March/April 2017 - 116
Hospitality Design - March/April 2017 - Window Coverings
Hospitality Design - March/April 2017 - 118
Hospitality Design - March/April 2017 - 119
Hospitality Design - March/April 2017 - 120
Hospitality Design - March/April 2017 - 121
Hospitality Design - March/April 2017 - 122
Hospitality Design - March/April 2017 - 123
Hospitality Design - March/April 2017 - From the Show Director
Hospitality Design - March/April 2017 - 125
Hospitality Design - March/April 2017 - 126
Hospitality Design - March/April 2017 - Conference Highlights
Hospitality Design - March/April 2017 - 128
Hospitality Design - March/April 2017 - 129
Hospitality Design - March/April 2017 - 130
Hospitality Design - March/April 2017 - 131
Hospitality Design - March/April 2017 - 132
Hospitality Design - March/April 2017 - 133
Hospitality Design - March/April 2017 - 134
Hospitality Design - March/April 2017 - 135
Hospitality Design - March/April 2017 - 136
Hospitality Design - March/April 2017 - HD Expo Products
Hospitality Design - March/April 2017 - 138
Hospitality Design - March/April 2017 - 139
Hospitality Design - March/April 2017 - 140
Hospitality Design - March/April 2017 - Projects
Hospitality Design - March/April 2017 - Sanya Edition
Hospitality Design - March/April 2017 - 143
Hospitality Design - March/April 2017 - 144
Hospitality Design - March/April 2017 - 145
Hospitality Design - March/April 2017 - 146
Hospitality Design - March/April 2017 - 147
Hospitality Design - March/April 2017 - Thompson Nashville
Hospitality Design - March/April 2017 - 149
Hospitality Design - March/April 2017 - 150
Hospitality Design - March/April 2017 - 151
Hospitality Design - March/April 2017 - 152
Hospitality Design - March/April 2017 - 153
Hospitality Design - March/April 2017 - Six Senses Zil Pasyon
Hospitality Design - March/April 2017 - 155
Hospitality Design - March/April 2017 - 156
Hospitality Design - March/April 2017 - 157
Hospitality Design - March/April 2017 - Grand Hyatt Chengdu
Hospitality Design - March/April 2017 - 159
Hospitality Design - March/April 2017 - 160
Hospitality Design - March/April 2017 - 161
Hospitality Design - March/April 2017 - 162
Hospitality Design - March/April 2017 - 163
Hospitality Design - March/April 2017 - Ad Index
Hospitality Design - March/April 2017 - 165
Hospitality Design - March/April 2017 - 166
Hospitality Design - March/April 2017 - 167
Hospitality Design - March/April 2017 - Back Space
Hospitality Design - March/April 2017 - Cover3
Hospitality Design - March/April 2017 - Cover4
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