Hospitality Design - March/April 2017 - 74

perspectives

interview aparium hotel group
3+4. Housed inside a
century-old warehouse,
the Hewing Hotel in
Minneapolis by ESG
Architects features a
Scandinavian-inspired
rustic design, as seen
in Tullibee restaurant,
outfitted with exposed
timber, brick, and original
industrial elements, and
the wood-clad reception
area.

3
4

with respect to every project," he says. "Are
they willing to roll up their sleeves and dig into
the local market and sit with us so that we can
express how we think about the opportunity,
the asset, the market, the people, the culture?"
Serious collaborators take those tenets to heart
by doing the research, cultivating a design that
respects the original vision, and translating that
into a masterpiece.
Consider the Hewing. As a nod to the

074

March/April 2017 hospitalitydesign.com

immigrants who once logged the area, the hotel is
crowned with a rooftop sauna where a butler-like
sauna master greets guests with a hot buttered
rum. They can "sit in the hot tub and enjoy the
beauty of the outside even when it's snowing,"
says Robinson. A seemingly straightforward
recreational amenity is, in fact, a celebration of
both the communal Scandinavian ritual and the
city's longtime all-seasons passion for outdoor
activities.

Local architects, mill workers, and
craftspeople like ceramicists who fashion lighting
fixtures all work hand in hand with designers.
Rather than having all the FF&E developed,
constructed, or manufactured outside the U.S.,
Aparium tries to stay local. But, says Robinson,
this can prove expensive, forcing them to balance
their budget through a different lens: "We end
up in a position where we know the product we
want, and then [everything] ends up costing us
more than what we originally expected."

Power of Three

Tricoci and Robinson enjoy an unusual sense
of freedom to make such decisions as they own
outright a handful of their hotels. They make
investments in others, structuring partnerships
with like-minded people to get involved with
projects in different ways, and then solely operate
the remaining properties in their portfolio.
Whatever their involvement, they usually like
to be involved in the concepting, branding, or
positioning of the hotel. For the recently restored
Pontchartrain Hotel in New Orleans, from
Chicago-based AJ Capital Partners, the set up
was a bit different as Aparium was brought
in a few months before opening solely for the
management, without any input. "They're saving
a historical asset. It's in a community that we love
and it's in line with everything that is important
to us," says Tricoci. Knowing and respecting
AJ Capital for quite some time (they shared an
office at one point), he felt they would have done
something "very similar. So it actually meets
what we do very well."
And the duo isn't slowing down anytime
soon. Next on the boards are properties in
Tampa, Florida; Tempe, Arizona; Birmingham,
Michigan; and Des Moines, Iowa. "We're not
building something to jump out quickly," says
Robinson. "We're building something that we can
have control of and enjoy doing for the rest of
our lives." hd


http://www.hospitalitydesign.com

Hospitality Design - March/April 2017

Table of Contents for the Digital Edition of Hospitality Design - March/April 2017

Hospitality Design: March/April 2017
Contents
Online TOC
From the Editor
Perspectives
Sketchbook
Trends: Luxury Living
Trends: Experiential Design
Brand Identity: Four Seasons
Interview: Roger Thomas
Interview: Aparium Hotel Group
5 Questions for Mark Linch
Products
Profile: Sebastian Herkner
Trends: Custom Art
Outdoor Furnishings
Lighting
Window Coverings
From the Show Director
Conference Highlights
HD Expo Products
Projects
Sanya Edition
Thompson Nashville
Six Senses Zil Pasyon
Grand Hyatt Chengdu
Ad Index
Back Space
Hospitality Design - March/April 2017 - Hospitality Design: March/April 2017
Hospitality Design - March/April 2017 - Cover2
Hospitality Design - March/April 2017 - 1
Hospitality Design - March/April 2017 - 2
Hospitality Design - March/April 2017 - 3
Hospitality Design - March/April 2017 - 4
Hospitality Design - March/April 2017 - 5
Hospitality Design - March/April 2017 - 6
Hospitality Design - March/April 2017 - 7
Hospitality Design - March/April 2017 - 8
Hospitality Design - March/April 2017 - 9
Hospitality Design - March/April 2017 - 10
Hospitality Design - March/April 2017 - Contents
Hospitality Design - March/April 2017 - 12
Hospitality Design - March/April 2017 - 13
Hospitality Design - March/April 2017 - 14
Hospitality Design - March/April 2017 - Online TOC
Hospitality Design - March/April 2017 - 16
Hospitality Design - March/April 2017 - 17
Hospitality Design - March/April 2017 - 18
Hospitality Design - March/April 2017 - 19
Hospitality Design - March/April 2017 - From the Editor
Hospitality Design - March/April 2017 - 21
Hospitality Design - March/April 2017 - 22
Hospitality Design - March/April 2017 - 23
Hospitality Design - March/April 2017 - 24
Hospitality Design - March/April 2017 - 25
Hospitality Design - March/April 2017 - 26
Hospitality Design - March/April 2017 - Perspectives
Hospitality Design - March/April 2017 - 28
Hospitality Design - March/April 2017 - 29
Hospitality Design - March/April 2017 - 30
Hospitality Design - March/April 2017 - Sketchbook
Hospitality Design - March/April 2017 - 32
Hospitality Design - March/April 2017 - 33
Hospitality Design - March/April 2017 - 34
Hospitality Design - March/April 2017 - 35
Hospitality Design - March/April 2017 - 36
Hospitality Design - March/April 2017 - 37
Hospitality Design - March/April 2017 - 38
Hospitality Design - March/April 2017 - 39
Hospitality Design - March/April 2017 - 40
Hospitality Design - March/April 2017 - 41
Hospitality Design - March/April 2017 - 42
Hospitality Design - March/April 2017 - 43
Hospitality Design - March/April 2017 - 44
Hospitality Design - March/April 2017 - Trends: Luxury Living
Hospitality Design - March/April 2017 - 46
Hospitality Design - March/April 2017 - 47
Hospitality Design - March/April 2017 - 48
Hospitality Design - March/April 2017 - 49
Hospitality Design - March/April 2017 - 50
Hospitality Design - March/April 2017 - Trends: Experiential Design
Hospitality Design - March/April 2017 - 52
Hospitality Design - March/April 2017 - 53
Hospitality Design - March/April 2017 - 54
Hospitality Design - March/April 2017 - 55
Hospitality Design - March/April 2017 - 56
Hospitality Design - March/April 2017 - 57
Hospitality Design - March/April 2017 - 58
Hospitality Design - March/April 2017 - Brand Identity: Four Seasons
Hospitality Design - March/April 2017 - 60
Hospitality Design - March/April 2017 - 61
Hospitality Design - March/April 2017 - 62
Hospitality Design - March/April 2017 - 63
Hospitality Design - March/April 2017 - 64
Hospitality Design - March/April 2017 - 65
Hospitality Design - March/April 2017 - 66
Hospitality Design - March/April 2017 - 67
Hospitality Design - March/April 2017 - 68
Hospitality Design - March/April 2017 - Interview: Roger Thomas
Hospitality Design - March/April 2017 - 70
Hospitality Design - March/April 2017 - 71
Hospitality Design - March/April 2017 - Interview: Aparium Hotel Group
Hospitality Design - March/April 2017 - 73
Hospitality Design - March/April 2017 - 74
Hospitality Design - March/April 2017 - 75
Hospitality Design - March/April 2017 - 76
Hospitality Design - March/April 2017 - 77
Hospitality Design - March/April 2017 - 5 Questions for Mark Linch
Hospitality Design - March/April 2017 - 79
Hospitality Design - March/April 2017 - 80
Hospitality Design - March/April 2017 - 81
Hospitality Design - March/April 2017 - 82
Hospitality Design - March/April 2017 - Products
Hospitality Design - March/April 2017 - 84
Hospitality Design - March/April 2017 - Profile: Sebastian Herkner
Hospitality Design - March/April 2017 - 86
Hospitality Design - March/April 2017 - 87
Hospitality Design - March/April 2017 - 88
Hospitality Design - March/April 2017 - Trends: Custom Art
Hospitality Design - March/April 2017 - 90
Hospitality Design - March/April 2017 - 91
Hospitality Design - March/April 2017 - 92
Hospitality Design - March/April 2017 - 93
Hospitality Design - March/April 2017 - 94
Hospitality Design - March/April 2017 - Outdoor Furnishings
Hospitality Design - March/April 2017 - 96
Hospitality Design - March/April 2017 - 97
Hospitality Design - March/April 2017 - 98
Hospitality Design - March/April 2017 - 99
Hospitality Design - March/April 2017 - 100
Hospitality Design - March/April 2017 - 101
Hospitality Design - March/April 2017 - 102
Hospitality Design - March/April 2017 - Lighting
Hospitality Design - March/April 2017 - 104
Hospitality Design - March/April 2017 - 105
Hospitality Design - March/April 2017 - 106
Hospitality Design - March/April 2017 - 107
Hospitality Design - March/April 2017 - 108
Hospitality Design - March/April 2017 - 109
Hospitality Design - March/April 2017 - 110
Hospitality Design - March/April 2017 - 111
Hospitality Design - March/April 2017 - 112
Hospitality Design - March/April 2017 - 113
Hospitality Design - March/April 2017 - 114
Hospitality Design - March/April 2017 - 115
Hospitality Design - March/April 2017 - 116
Hospitality Design - March/April 2017 - Window Coverings
Hospitality Design - March/April 2017 - 118
Hospitality Design - March/April 2017 - 119
Hospitality Design - March/April 2017 - 120
Hospitality Design - March/April 2017 - 121
Hospitality Design - March/April 2017 - 122
Hospitality Design - March/April 2017 - 123
Hospitality Design - March/April 2017 - From the Show Director
Hospitality Design - March/April 2017 - 125
Hospitality Design - March/April 2017 - 126
Hospitality Design - March/April 2017 - Conference Highlights
Hospitality Design - March/April 2017 - 128
Hospitality Design - March/April 2017 - 129
Hospitality Design - March/April 2017 - 130
Hospitality Design - March/April 2017 - 131
Hospitality Design - March/April 2017 - 132
Hospitality Design - March/April 2017 - 133
Hospitality Design - March/April 2017 - 134
Hospitality Design - March/April 2017 - 135
Hospitality Design - March/April 2017 - 136
Hospitality Design - March/April 2017 - HD Expo Products
Hospitality Design - March/April 2017 - 138
Hospitality Design - March/April 2017 - 139
Hospitality Design - March/April 2017 - 140
Hospitality Design - March/April 2017 - Projects
Hospitality Design - March/April 2017 - Sanya Edition
Hospitality Design - March/April 2017 - 143
Hospitality Design - March/April 2017 - 144
Hospitality Design - March/April 2017 - 145
Hospitality Design - March/April 2017 - 146
Hospitality Design - March/April 2017 - 147
Hospitality Design - March/April 2017 - Thompson Nashville
Hospitality Design - March/April 2017 - 149
Hospitality Design - March/April 2017 - 150
Hospitality Design - March/April 2017 - 151
Hospitality Design - March/April 2017 - 152
Hospitality Design - March/April 2017 - 153
Hospitality Design - March/April 2017 - Six Senses Zil Pasyon
Hospitality Design - March/April 2017 - 155
Hospitality Design - March/April 2017 - 156
Hospitality Design - March/April 2017 - 157
Hospitality Design - March/April 2017 - Grand Hyatt Chengdu
Hospitality Design - March/April 2017 - 159
Hospitality Design - March/April 2017 - 160
Hospitality Design - March/April 2017 - 161
Hospitality Design - March/April 2017 - 162
Hospitality Design - March/April 2017 - 163
Hospitality Design - March/April 2017 - Ad Index
Hospitality Design - March/April 2017 - 165
Hospitality Design - March/April 2017 - 166
Hospitality Design - March/April 2017 - 167
Hospitality Design - March/April 2017 - Back Space
Hospitality Design - March/April 2017 - Cover3
Hospitality Design - March/April 2017 - Cover4
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