Hospitality Design - May 2017 - 210

hd expo

preview

interview

brand power
How sbe is raising the bar on lifestyle

Michele Caniato and Joe Faust of sbe

In just 15 years, founder Sam Nazarian has
transformed sbe from a nightlife company
in Los Angeles with a cult and celebrity
following to a full-fledged lifestyle hospitality
enterprise. The company comprises nightlife
venues, restaurants, and hotels throughout
LA, Miami, and Las Vegas, with high-profile
chefs (José Andrés and Michael Schwartz) and
designers (Philippe Starck and Piero Lissoni)
at the helm. And that's only the beginning. The
company has started subsidiary Disruptive
Restaurant Group to operate and expand its
culinary offerings and collaborate on thirdparty operations; is translating its Hyde
nightclub into a hotel brand; and recently
acquired Morgans Hotel Group, hotelier
Ian Schrager's original industry-changing
company. After opening the Redbury in New
York and an SLS in Brickell, Florida, and with
a handful of others on the horizon including
SLS hotels in Seattle and Mexico; Mondrians
in Doha and Dubai; a Delano in Dubai; and
redos of the Sanderson in London and the
Delano in South Beach, Michele Caniato, sbe's
newly appointed chief brand officer, and Joe
Faust, president of Dakota Development (the
planning, design, and construction division of
sbe) discuss reimagining a portfolio of iconic

210

May 2017 hospitalitydesign.com

1
Photos of SLS Brickell by ERIC LAIGNEL

properties, creating 360-degree experiences,
and constantly pushing the status quo.

On their history with sbe
Michele Caniato: I have been working
with sbe for close to 15 years. At age 23, Sam
Nazarian wrote me a letter that I still have
today where he described his desire to start
a new hospitality group called sbe, and he
wanted to get in touch with Philippe Starck.
The rest is history. Since then [with design
management agency Culture + Commerce
and sister brand Material Connexion], I have
been supporting sbe with design, brand, and
marketing development, bringing some of the
top designers to collaborate with sbe.
We closed then what was a 15-year
exclusivity between sbe and Starck to design
the hotel brand SLS and then we developed
[restaurant] Katsuya. I brought them designers
like Matthew Rolston to develop the Redbury
brand, and Lenny Kravitz to collaborate on

suites in Miami and Las Vegas. I am new
officially, but have been part of the sbe family
for many years. When Sam called me eight,
nine months ago and said, 'Michele, we're
very close to buying Morgans. I would love
for you to join us to head up branding, and to
collaborate closely with Faust,' it wasn't even
a question.
Joe Faust: I came on board 12 years ago
when Sam had just acquired the Le Méridien
hotel [in Beverly Hills] and wanted to create
the SLS Hotels brand. I did the original
Katsuya in Brentwood and the original Hyde
nightclub on Sunset. I've been around for all
of it. Prior to that, I worked for the Pritzker
family in Chicago for 15 years building Hyatts.

On growth
MC: I give a lot of credit to Sam. He's really
the engine of our organization. There are few
people in the industry like Sam who have a
vision for the group overall and a 360-degree


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - May 2017

Hospitality Design - May 2017
Contents
Online TOC
From the Editor
People: HD Summit
People: CitySCENE
Perspectives
Sketchbook
On the Boards: Christian Robert
Trends: Coworking
Places: Shoreditch
Interview: BD Hotels
Interview: Sharan Pasricha
Interview: Venus Williams
Interview: Anchalika Kijkanakorn
Interview: José Andrés
Interview: Leong Teng Wui
5 Questions for Stephen Alden
Products
Designer Profile: Badgley Mischka
Trends: Collaborations
ICFF Preview
Textiles
Carpet
Seating
HD Expo Preview
From the Show Director
Conference Highlights
Interview: sbe
Places: Las Vegas
HD Expo Products
New York
Special Feature: Nomad Spotlight
Special Feature: Dazzling Debuts
Arlo Nomad and Hudson Square
The Whitby
Union Square Café
Nickel & Diner
1 Hotel Brooklyn Bridge
Leuca and Westlight
Projects
Around the World
The Dwell Hotel
The Warehouse Hotel
Riviera Palm Springs
Monarch Beach Resort
Il Sereno Lago Di Como
Voltaggio Brothers Steak House
Clerkenwell Grind
Ad Index
Back Space
Hospitality Design - May 2017 - Intro
Hospitality Design - May 2017 - Hospitality Design - May 2017
Hospitality Design - May 2017 - Cover2
Hospitality Design - May 2017 - 1
Hospitality Design - May 2017 - 2
Hospitality Design - May 2017 - 3
Hospitality Design - May 2017 - 4
Hospitality Design - May 2017 - 5
Hospitality Design - May 2017 - 6
Hospitality Design - May 2017 - 7
Hospitality Design - May 2017 - 8
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Hospitality Design - May 2017 - 20
Hospitality Design - May 2017 - 21
Hospitality Design - May 2017 - 22
Hospitality Design - May 2017 - 23
Hospitality Design - May 2017 - 24
Hospitality Design - May 2017 - Contents
Hospitality Design - May 2017 - 26
Hospitality Design - May 2017 - 27
Hospitality Design - May 2017 - 28
Hospitality Design - May 2017 - 29
Hospitality Design - May 2017 - 30
Hospitality Design - May 2017 - 31
Hospitality Design - May 2017 - 32
Hospitality Design - May 2017 - 33
Hospitality Design - May 2017 - 34
Hospitality Design - May 2017 - Online TOC
Hospitality Design - May 2017 - 36
Hospitality Design - May 2017 - 37
Hospitality Design - May 2017 - 38
Hospitality Design - May 2017 - 39
Hospitality Design - May 2017 - 40
Hospitality Design - May 2017 - 41
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Hospitality Design - May 2017 - 49
Hospitality Design - May 2017 - 50
Hospitality Design - May 2017 - 51
Hospitality Design - May 2017 - 52
Hospitality Design - May 2017 - 53
Hospitality Design - May 2017 - From the Editor
Hospitality Design - May 2017 - 55
Hospitality Design - May 2017 - 56
Hospitality Design - May 2017 - 57
Hospitality Design - May 2017 - 58
Hospitality Design - May 2017 - 59
Hospitality Design - May 2017 - 60
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Hospitality Design - May 2017 - 63
Hospitality Design - May 2017 - 64
Hospitality Design - May 2017 - 65
Hospitality Design - May 2017 - 66
Hospitality Design - May 2017 - 67
Hospitality Design - May 2017 - People: HD Summit
Hospitality Design - May 2017 - 69
Hospitality Design - May 2017 - 70
Hospitality Design - May 2017 - 71
Hospitality Design - May 2017 - 72
Hospitality Design - May 2017 - 73
Hospitality Design - May 2017 - People: CitySCENE
Hospitality Design - May 2017 - 75
Hospitality Design - May 2017 - 76
Hospitality Design - May 2017 - 77
Hospitality Design - May 2017 - 78
Hospitality Design - May 2017 - 79
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Hospitality Design - May 2017 - 83
Hospitality Design - May 2017 - 84
Hospitality Design - May 2017 - 85
Hospitality Design - May 2017 - 86
Hospitality Design - May 2017 - Perspectives
Hospitality Design - May 2017 - 88
Hospitality Design - May 2017 - Sketchbook
Hospitality Design - May 2017 - 90
Hospitality Design - May 2017 - 91
Hospitality Design - May 2017 - 92
Hospitality Design - May 2017 - 93
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Hospitality Design - May 2017 - 105
Hospitality Design - May 2017 - 106
Hospitality Design - May 2017 - 107
Hospitality Design - May 2017 - 108
Hospitality Design - May 2017 - On the Boards: Christian Robert
Hospitality Design - May 2017 - 110
Hospitality Design - May 2017 - Trends: Coworking
Hospitality Design - May 2017 - 112
Hospitality Design - May 2017 - 113
Hospitality Design - May 2017 - 114
Hospitality Design - May 2017 - 115
Hospitality Design - May 2017 - 116
Hospitality Design - May 2017 - 117
Hospitality Design - May 2017 - 118
Hospitality Design - May 2017 - 119
Hospitality Design - May 2017 - 120
Hospitality Design - May 2017 - Places: Shoreditch
Hospitality Design - May 2017 - 122
Hospitality Design - May 2017 - 123
Hospitality Design - May 2017 - 124
Hospitality Design - May 2017 - 125
Hospitality Design - May 2017 - 126
Hospitality Design - May 2017 - 127
Hospitality Design - May 2017 - Interview: BD Hotels
Hospitality Design - May 2017 - 129
Hospitality Design - May 2017 - 130
Hospitality Design - May 2017 - 131
Hospitality Design - May 2017 - 132
Hospitality Design - May 2017 - 133
Hospitality Design - May 2017 - Interview: Sharan Pasricha
Hospitality Design - May 2017 - 135
Hospitality Design - May 2017 - 136
Hospitality Design - May 2017 - 137
Hospitality Design - May 2017 - 138
Hospitality Design - May 2017 - 139
Hospitality Design - May 2017 - Interview: Venus Williams
Hospitality Design - May 2017 - 141
Hospitality Design - May 2017 - 142
Hospitality Design - May 2017 - 143
Hospitality Design - May 2017 - Interview: Anchalika Kijkanakorn
Hospitality Design - May 2017 - 145
Hospitality Design - May 2017 - 146
Hospitality Design - May 2017 - Interview: José Andrés
Hospitality Design - May 2017 - 148
Hospitality Design - May 2017 - 149
Hospitality Design - May 2017 - 150
Hospitality Design - May 2017 - Interview: Leong Teng Wui
Hospitality Design - May 2017 - 152
Hospitality Design - May 2017 - 153
Hospitality Design - May 2017 - 5 Questions for Stephen Alden
Hospitality Design - May 2017 - 155
Hospitality Design - May 2017 - 156
Hospitality Design - May 2017 - Products
Hospitality Design - May 2017 - 158
Hospitality Design - May 2017 - Designer Profile: Badgley Mischka
Hospitality Design - May 2017 - 160
Hospitality Design - May 2017 - 161
Hospitality Design - May 2017 - 162
Hospitality Design - May 2017 - Trends: Collaborations
Hospitality Design - May 2017 - 164
Hospitality Design - May 2017 - 165
Hospitality Design - May 2017 - 166
Hospitality Design - May 2017 - ICFF Preview
Hospitality Design - May 2017 - 168
Hospitality Design - May 2017 - 169
Hospitality Design - May 2017 - 170
Hospitality Design - May 2017 - Textiles
Hospitality Design - May 2017 - 172
Hospitality Design - May 2017 - 173
Hospitality Design - May 2017 - 174
Hospitality Design - May 2017 - 175
Hospitality Design - May 2017 - 176
Hospitality Design - May 2017 - 177
Hospitality Design - May 2017 - 178
Hospitality Design - May 2017 - Carpet
Hospitality Design - May 2017 - 180
Hospitality Design - May 2017 - 181
Hospitality Design - May 2017 - 182
Hospitality Design - May 2017 - 183
Hospitality Design - May 2017 - 184
Hospitality Design - May 2017 - 185
Hospitality Design - May 2017 - 186
Hospitality Design - May 2017 - Seating
Hospitality Design - May 2017 - 188
Hospitality Design - May 2017 - 189
Hospitality Design - May 2017 - 190
Hospitality Design - May 2017 - 191
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Hospitality Design - May 2017 - 195
Hospitality Design - May 2017 - 196
Hospitality Design - May 2017 - HD Expo Preview
Hospitality Design - May 2017 - From the Show Director
Hospitality Design - May 2017 - 199
Hospitality Design - May 2017 - 200
Hospitality Design - May 2017 - Conference Highlights
Hospitality Design - May 2017 - 202
Hospitality Design - May 2017 - 203
Hospitality Design - May 2017 - 204
Hospitality Design - May 2017 - 205
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Hospitality Design - May 2017 - 209
Hospitality Design - May 2017 - Interview: sbe
Hospitality Design - May 2017 - 211
Hospitality Design - May 2017 - 212
Hospitality Design - May 2017 - 213
Hospitality Design - May 2017 - 214
Hospitality Design - May 2017 - Places: Las Vegas
Hospitality Design - May 2017 - 216
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Hospitality Design - May 2017 - 218
Hospitality Design - May 2017 - 219
Hospitality Design - May 2017 - 220
Hospitality Design - May 2017 - HD Expo Products
Hospitality Design - May 2017 - 222
Hospitality Design - May 2017 - 223
Hospitality Design - May 2017 - 224
Hospitality Design - May 2017 - New York
Hospitality Design - May 2017 - 226
Hospitality Design - May 2017 - Special Feature: Nomad Spotlight
Hospitality Design - May 2017 - 228
Hospitality Design - May 2017 - Special Feature: Dazzling Debuts
Hospitality Design - May 2017 - Arlo Nomad and Hudson Square
Hospitality Design - May 2017 - 231
Hospitality Design - May 2017 - 232
Hospitality Design - May 2017 - 233
Hospitality Design - May 2017 - 234
Hospitality Design - May 2017 - 235
Hospitality Design - May 2017 - The Whitby
Hospitality Design - May 2017 - 237
Hospitality Design - May 2017 - 238
Hospitality Design - May 2017 - 239
Hospitality Design - May 2017 - Union Square Café
Hospitality Design - May 2017 - 241
Hospitality Design - May 2017 - 242
Hospitality Design - May 2017 - 243
Hospitality Design - May 2017 - Nickel & Diner
Hospitality Design - May 2017 - 245
Hospitality Design - May 2017 - 246
Hospitality Design - May 2017 - 247
Hospitality Design - May 2017 - 1 Hotel Brooklyn Bridge
Hospitality Design - May 2017 - 249
Hospitality Design - May 2017 - 250
Hospitality Design - May 2017 - 251
Hospitality Design - May 2017 - 252
Hospitality Design - May 2017 - 253
Hospitality Design - May 2017 - Leuca and Westlight
Hospitality Design - May 2017 - 255
Hospitality Design - May 2017 - 256
Hospitality Design - May 2017 - 257
Hospitality Design - May 2017 - 258
Hospitality Design - May 2017 - Projects
Hospitality Design - May 2017 - Around the World
Hospitality Design - May 2017 - 261
Hospitality Design - May 2017 - 262
Hospitality Design - May 2017 - 263
Hospitality Design - May 2017 - 264
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Hospitality Design - May 2017 - 271
Hospitality Design - May 2017 - The Dwell Hotel
Hospitality Design - May 2017 - 273
Hospitality Design - May 2017 - 274
Hospitality Design - May 2017 - 275
Hospitality Design - May 2017 - 276
Hospitality Design - May 2017 - 277
Hospitality Design - May 2017 - The Warehouse Hotel
Hospitality Design - May 2017 - 279
Hospitality Design - May 2017 - 280
Hospitality Design - May 2017 - 281
Hospitality Design - May 2017 - 282
Hospitality Design - May 2017 - 283
Hospitality Design - May 2017 - Riviera Palm Springs
Hospitality Design - May 2017 - 285
Hospitality Design - May 2017 - 286
Hospitality Design - May 2017 - 287
Hospitality Design - May 2017 - 288
Hospitality Design - May 2017 - 289
Hospitality Design - May 2017 - Monarch Beach Resort
Hospitality Design - May 2017 - 291
Hospitality Design - May 2017 - 292
Hospitality Design - May 2017 - 293
Hospitality Design - May 2017 - Il Sereno Lago Di Como
Hospitality Design - May 2017 - 295
Hospitality Design - May 2017 - 296
Hospitality Design - May 2017 - 297
Hospitality Design - May 2017 - Voltaggio Brothers Steak House
Hospitality Design - May 2017 - 299
Hospitality Design - May 2017 - 300
Hospitality Design - May 2017 - 301
Hospitality Design - May 2017 - Clerkenwell Grind
Hospitality Design - May 2017 - 303
Hospitality Design - May 2017 - 304
Hospitality Design - May 2017 - 305
Hospitality Design - May 2017 - 306
Hospitality Design - May 2017 - 307
Hospitality Design - May 2017 - Ad Index
Hospitality Design - May 2017 - 309
Hospitality Design - May 2017 - 310
Hospitality Design - May 2017 - 311
Hospitality Design - May 2017 - Back Space
Hospitality Design - May 2017 - Cover3
Hospitality Design - May 2017 - Cover4
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