Hospitality Design - December 2017 - 22

from the editor

Photo by JEFFREY MOSIER

finding context
One of the questions I always get asked (besides who is a good fit to hire for
both projects and studios) is what trends are on my radar. The answer is a lot. We cover
them throughout the year-a new breed of coworking spaces in May, an influx of cool
renovated motels in September, and a roundup of innovative cafés in October, to name a
few-but our December issue allows us to dive a bit deeper.
Design doesn't happen in a bubble, so we wanted to look at the external, cultural
factors affecting how and why we design. And not just hospitality. We took this
opportunity to branch out into other disciplines since the lines of design are constantly
blurring. It's a compilation of research, interviews,
trend reports, and a gathering of all things that
come across our desks. We could have done another
entire magazine of other examples (and additional
ones will make it to hospitalitydesign.com) but
this is a snapshot of some of the more pervasive
influences we are seeing. The resulting work is at
once inspirational and aspirational. A standout:
dramatically designed bookstores and libraries in
China, as seen on our cover.
This issue also showcases our latest Brand
Identity piece, this time with Hilton. I had the
pleasure of traveling to the company's headquarters
in McLean, Virginia a few months ago to sit down
with the venerable Larry Traxler, John Vanderslice,
and Gary Steffen to see firsthand how they are moving the needle in the luxury and
lifestyle categories. This is just a snippet of all the work Hilton is doing, but a telling sign
to where our industry is headed. That also holds true for the three projects we feature,
which, albeit different, are the latest examples of interesting restorations. Two are from
lifestyle brands, one is independent, but they all had the same challenge-to seamlessly
blend the old with the new.
We have a lot of exciting things coming up next year, and I can't wait to share them
with you. First thing's first, our HD Awards. Yes, it is that time of year again. The call
for entries opens December 11th, so don't miss your opportunity to submit your latest
and greatest projects and products. As always, the winners will be announced in our
June issue and fêted at a celebration in New York on June 6th.
As I write this, tomorrow is Thanksgiving (yes, I am cutting it kind of close with our
deadlines, it's been a busy few weeks), which means the holidays are officially upon us. I
want to wish you and your loved ones a wonderful holiday season and happy New Year.
We look forward to seeing you in 2018.
Stacy Shoemaker Rauen

Editor in Chief
stacy.shoemaker@emeraldexpo.com
@StacyRauen

hd editorial advisory board
Andrew Alford AJ Capital Partners David Ashen dash design Jeffrey Beers Jeffrey Beers International Malcolm Berg
EoA Matthew Berman Workshop/APD Mark Boekenheide Related Companies Glen Coben Glen & Co. Meghann
Day HBA Gary Dollens Hyatt Hotels Timothy Griffin The Hoxton Deborah Lloyd Forrest ForrestPerkins William
Harris AvroKO Kemper Hyers Starwood Capital Amy Hulbert Best Western International Tom Ito Gensler Gulla
Jónsdóttir Gulla Jónsdóttir Architecture + Design Helen Jorgensen Host Hotels & Resorts Jon Kastl Champalimaud
Aliya Khan Marriott International Raul Leal Virgin Hotels Scott Lee SB Architects Tony Machado Morgans Hotel Group
Lisa McClung INT LLC Margaret McMahon Wimberly Interiors Will Meyer Meyer Davis Studio Julia Monk HOK
Alessandro Munge Studio Munge Barry Nidiffer Suntoro Partners Lionel Ohayon ICRAVE Robert Polacek Puccini
Group Brian Quinn Choice Hotels Thomas Schoos Schoos Design Lisa Simeone Simeone Deary Design Group Kellie
Sirna Studio 11 Design Sam Suleman Equinox Hospitality Shawn Sullivan Rockwell Group Michael Suomi Stonehill &
Taylor Roger Thomas Wynn Design and Development Larry Traxler Hilton Worldwide Audra Tuskes Consultant Joel
Villalon BraytonHughes Design Studios Anne Wilkinson BAMO

STACY SHOEMAKER RAUEN < Editor in Chief/
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Hospitality Design - December 2017

Table of Contents for the Digital Edition of Hospitality Design - December 2017
