Hospitality Design - January 2018 - 48

perspectives

5 questions for

hedwig heinsman
Cofounder, DUS Architects, Amsterdam

1

2
3
4
PLACZEK STUDIOS
MONUMEN TA L S C U L PTU R ES

PlaczekStudios.com

5

How did you incorporate 3D-printed furniture in the
Loft flagship department store in Ginza, Tokyo, with
interiors by Tokyo's Schemata?
We found great inspiration in Japanese folding and drawing
techniques, which resulted in cyclic printed patterns with
delicate harmonious changes. The entire project took less
than five months with design and production done entirely
in Amsterdam, as there are no XL 3D printers in Japan. The
five bespoke settings are placed close to important routings
so people can halt for a while, stand still, or even sit and
experience the products on display.

How is 3D printing evolving?

In the future, we'll simply share our digital files with
companies and the products will be entirely manufactured
on site. The production process is clean and materials can
be recycled. We see a growing variety of materials that will
transcend the mere novelty of 3D printing [and] bring an
entirely new tactile appeal.

What are some other examples of how your office has
used XL 3D printing?
We've used the technology in façade cladding with integrated
seating in the entrance building for the EU presidency 2016
[at the Amsterdam Marineterrein]. The [bio-plastics] can
be entirely recycled into new 3D prints. Another example
is the Urban Cabin in Amsterdam, a tiny house that [looks]
at compact and sustainable dwelling solutions in urban
environments.

Your firm has 14 manifestos that guide how you work.
We deliberately call it a momentary manifesto, meaning that
it is in constant flux. We use them in the same way you use
ingredients during cooking: some we use often, others a few
times to add extra flavor. We'll never lose 'Enjoy what you do
and have fun' and 'Make it beautiful,' of course.

Another one is "Be an urban architect." How do you
define that?

A small product can bring a big solution. All details shape our
habitat, from the coffee mug we drink to the neighborhood we
live in. We embrace the idea of designing buildings as scripts
rather than a blueprint. We reserve space for change and
celebrate the informal.


http://www.PlaczekStudios.com http://www.PlaczekStudios.com

Hospitality Design - January 2018

Table of Contents for the Digital Edition of Hospitality Design - January 2018

Hospitality Design - January 2018
Contents
Online TOC
From the Editor
From the Show Director
CitySCENE: San Francisco
Platinum Circle
Perspectives
Sketchbook
Business Sense: Development Update
Inspiration: Mark Friedberg
5 Questions for Hedwig Heinsman
Products
Makers: Erwin Real
Makers: Pascale Girardin
Makers: UrbanGlass
Profile: Lee Pasteris
Trends: Red
Seating
Flooring
Buyer’s Guide
Company Listings
Product Category Index
Product Categories
Ad Index
Back Space: Lauren Rottet
Hospitality Design - January 2018 - Intro
Hospitality Design - January 2018 - Hospitality Design - January 2018
Hospitality Design - January 2018 - Cover2
Hospitality Design - January 2018 - 1
Hospitality Design - January 2018 - 2
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Hospitality Design - January 2018 - 10
Hospitality Design - January 2018 - Contents
Hospitality Design - January 2018 - 12
Hospitality Design - January 2018 - 13
Hospitality Design - January 2018 - 14
Hospitality Design - January 2018 - Online TOC
Hospitality Design - January 2018 - 16
Hospitality Design - January 2018 - 17
Hospitality Design - January 2018 - From the Editor
Hospitality Design - January 2018 - 19
Hospitality Design - January 2018 - 20
Hospitality Design - January 2018 - 21
Hospitality Design - January 2018 - From the Show Director
Hospitality Design - January 2018 - 23
Hospitality Design - January 2018 - 24
Hospitality Design - January 2018 - 25
Hospitality Design - January 2018 - CitySCENE: San Francisco
Hospitality Design - January 2018 - 27
Hospitality Design - January 2018 - Platinum Circle
Hospitality Design - January 2018 - 29
Hospitality Design - January 2018 - 30
Hospitality Design - January 2018 - 31
Hospitality Design - January 2018 - 32
Hospitality Design - January 2018 - 33
Hospitality Design - January 2018 - 34
Hospitality Design - January 2018 - Perspectives
Hospitality Design - January 2018 - 36
Hospitality Design - January 2018 - Sketchbook
Hospitality Design - January 2018 - 38
Hospitality Design - January 2018 - 39
Hospitality Design - January 2018 - 40
Hospitality Design - January 2018 - 41
Hospitality Design - January 2018 - 42
Hospitality Design - January 2018 - Business Sense: Development Update
Hospitality Design - January 2018 - 44
Hospitality Design - January 2018 - 45
Hospitality Design - January 2018 - 46
Hospitality Design - January 2018 - Inspiration: Mark Friedberg
Hospitality Design - January 2018 - 5 Questions for Hedwig Heinsman
Hospitality Design - January 2018 - 49
Hospitality Design - January 2018 - 50
Hospitality Design - January 2018 - Products
Hospitality Design - January 2018 - 52
Hospitality Design - January 2018 - Makers: Erwin Real
Hospitality Design - January 2018 - Makers: Pascale Girardin
Hospitality Design - January 2018 - 55
Hospitality Design - January 2018 - Makers: UrbanGlass
Hospitality Design - January 2018 - 57
Hospitality Design - January 2018 - 58
Hospitality Design - January 2018 - Profile: Lee Pasteris
Hospitality Design - January 2018 - 60
Hospitality Design - January 2018 - Trends: Red
Hospitality Design - January 2018 - 62
Hospitality Design - January 2018 - Seating
Hospitality Design - January 2018 - 64
Hospitality Design - January 2018 - Flooring
Hospitality Design - January 2018 - 66
Hospitality Design - January 2018 - Buyer’s Guide
Hospitality Design - January 2018 - Company Listings
Hospitality Design - January 2018 - 69
Hospitality Design - January 2018 - 70
Hospitality Design - January 2018 - 71
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Hospitality Design - January 2018 - 97
Hospitality Design - January 2018 - 98
Hospitality Design - January 2018 - 99
Hospitality Design - January 2018 - Product Category Index
Hospitality Design - January 2018 - 101
Hospitality Design - January 2018 - Product Categories
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Hospitality Design - January 2018 - Ad Index
Hospitality Design - January 2018 - 135
Hospitality Design - January 2018 - Back Space: Lauren Rottet
Hospitality Design - January 2018 - Cover3
Hospitality Design - January 2018 - Cover4
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