Hospitality Design - March/April 2018 - 66

perspectives

brand identity two roads
THOMPSON HOTELS

A midcentury aesthetic marks an upcoming
Thompson San Antonio suite, shown in a rendering

Photos by JULIE SOEFER and BJORN WALLANDER

Persian rugs cover the reception desk in
the Beekman's oak-clad lobby

Modern guestrooms in the planned Thompson
Dallas are decorated with wood and metal details

066

March/April 2018 hospitalitydesign.com

> 2016 saw a handful of buzzy openings for Thompson
in Seattle, Nashville, and the Beekman in New York,
says Treviño, which made it "such an in-demand brand."
Thompson Seattle, by local architect Olson Kundig,
Toronto's Studio Munge, and Redmond, Washingtonbased Jensen Fey Architecture, blurs the indoors with the
out. This is a contrast to the 19th-century office building
local GKV Architects and London and New York-based
Martin Brudnizki Design Studio transformed into the
Beekman with its striking skylight-capped atrium, or the
Thompson Nashville, which brings modern Music City
vibes to the Gulch neighborhood through the handiwork
of local firm Hastings Architecture Associates and New
York-based Parts and Labor Design, which is currently
working on a Thompson in Washington, DC's Navy Yards.
These differences all exemplify Thompson's powerful
design capabilities, but what marries this collage of
aesthetics is top-notch service. Thompson "used to be
a guy's playground known for rooftops. We have this
beautiful, sexy brand with an urban edge, now let's
concentrate on service," says Treviño. It was an essential
shift for the brand. Christopher Alvarado, senior director
of design and development services, says it is the quality of
service that connotes luxury today. "When you check into
a Thompson, they are going to know your name, what you
like to drink, and where you want to eat," he says.
With eight properties in its portfolio, Thompson
works best in destinations that tend to have robust tech
or arts scenes, Treviño says. What the brand also has a
penchant for is adapting each hotel to the surrounding
neighborhood. "Without the locals, we're dead in the
water," says Alvarado. "We always want to make sure they
feel a connection to the property, and in turn guests want
to travel there. We don't have a rewards system. We're not
the cheapest. People have to make a choice, and it's our
service, design, and culture that keep them coming back."
Right now, Thompson is "invading Texas," Alvarado
says. First up, scheduled for early 2019, is Dallas, set in
the circa-1960s First National Bank Building. Dallas
firm Merriman Anderson Architects is working on
the hotel and guestrooms-including suites that nod
to TV show Dallas-and locally based Studio 11 Design
is handling restaurants, including a 49th-floor perch
with a 30-foot-long bar. At the end of 2019, Thompson
San Antonio, located right on the Riverwalk, will debut
with a Latin, midcentury air, courtesy of Houston-based
Powers Brown Architecture and Guadalajara, Mexicobased Amass & G. A Houston location is set for a 2019
debut as well. London-based Tara Bernerd & Partners,
the firm that handled Thompson Chicago, will spearhead
the Thompson Hollywood, opening in 2019, with a
midcentury California look that telegraphs Palm Springs.
Thompson loyalists crave elegant design without the
pomp, says Alvarado, and as the brand continues to exude
"a quiet confidence, it's elevating the luxury category
without being compared to the Four Seasons and the RitzCarltons. Our guests have grown up."


http://www.hospitalitydesign.com

Hospitality Design - March/April 2018

Table of Contents for the Digital Edition of Hospitality Design - March/April 2018

Hospitality Design - March/April 2018
Contents
Online TOC
From the Editor
CitySCENE: Miami
Perspectives
Sketchbook
Places: Park City
Trends: Confectioneries
Brand Identity: Two Roads
Interview: Marcel Wanders
Interview: Jaime Beriestain
5 Questions for Bashar Wali
Special Feature: Designing Duos
Special Feature: Luxury Today
Products
Profile: Adam Kamens
Art
Outdoor Furniture
Window Coverings
Bath
Flooring
HD Expo Preview
From the Show Director
Interview: Jonathan Adler and Simon Doonan
Cosmopolitan of Las Vegas
Interview: Rebecca Ruggles
HD Expo Products
Projects
Ace Hotel Chicago
Las Alcobas Napa Valley
Yurbban Passage Hotel & Spa
Le Méridien/AC Hotel Denver Downtown
Ad Index
Back Space: Mark Zeff
Hospitality Design - March/April 2018 - Intro
Hospitality Design - March/April 2018 - Hospitality Design - March/April 2018
Hospitality Design - March/April 2018 - Cover2
Hospitality Design - March/April 2018 - 1
Hospitality Design - March/April 2018 - 2
Hospitality Design - March/April 2018 - 3
Hospitality Design - March/April 2018 - 4
Hospitality Design - March/April 2018 - 5
Hospitality Design - March/April 2018 - 6
Hospitality Design - March/April 2018 - 7
Hospitality Design - March/April 2018 - 8
Hospitality Design - March/April 2018 - Contents
Hospitality Design - March/April 2018 - 10
Hospitality Design - March/April 2018 - 11
Hospitality Design - March/April 2018 - 12
Hospitality Design - March/April 2018 - Online TOC
Hospitality Design - March/April 2018 - 14
Hospitality Design - March/April 2018 - 15
Hospitality Design - March/April 2018 - 16
Hospitality Design - March/April 2018 - 17
Hospitality Design - March/April 2018 - From the Editor
Hospitality Design - March/April 2018 - 19
Hospitality Design - March/April 2018 - 20
Hospitality Design - March/April 2018 - 21
Hospitality Design - March/April 2018 - 22
Hospitality Design - March/April 2018 - 23
Hospitality Design - March/April 2018 - 24
Hospitality Design - March/April 2018 - 25
Hospitality Design - March/April 2018 - CitySCENE: Miami
Hospitality Design - March/April 2018 - 27
Hospitality Design - March/April 2018 - 28
Hospitality Design - March/April 2018 - 29
Hospitality Design - March/April 2018 - 30
Hospitality Design - March/April 2018 - 31
Hospitality Design - March/April 2018 - 32
Hospitality Design - March/April 2018 - Perspectives
Hospitality Design - March/April 2018 - 34
Hospitality Design - March/April 2018 - Sketchbook
Hospitality Design - March/April 2018 - 36
Hospitality Design - March/April 2018 - 37
Hospitality Design - March/April 2018 - 38
Hospitality Design - March/April 2018 - 39
Hospitality Design - March/April 2018 - 40
Hospitality Design - March/April 2018 - 41
Hospitality Design - March/April 2018 - 42
Hospitality Design - March/April 2018 - 43
Hospitality Design - March/April 2018 - 44
Hospitality Design - March/April 2018 - 45
Hospitality Design - March/April 2018 - 46
Hospitality Design - March/April 2018 - Places: Park City
Hospitality Design - March/April 2018 - 48
Hospitality Design - March/April 2018 - 49
Hospitality Design - March/April 2018 - 50
Hospitality Design - March/April 2018 - 51
Hospitality Design - March/April 2018 - 52
Hospitality Design - March/April 2018 - Trends: Confectioneries
Hospitality Design - March/April 2018 - 54
Hospitality Design - March/April 2018 - 55
Hospitality Design - March/April 2018 - 56
Hospitality Design - March/April 2018 - 57
Hospitality Design - March/April 2018 - 58
Hospitality Design - March/April 2018 - 59
Hospitality Design - March/April 2018 - 60
Hospitality Design - March/April 2018 - 61
Hospitality Design - March/April 2018 - 62
Hospitality Design - March/April 2018 - Brand Identity: Two Roads
Hospitality Design - March/April 2018 - 64
Hospitality Design - March/April 2018 - 65
Hospitality Design - March/April 2018 - 66
Hospitality Design - March/April 2018 - 67
Hospitality Design - March/April 2018 - 68
Hospitality Design - March/April 2018 - 69
Hospitality Design - March/April 2018 - 70
Hospitality Design - March/April 2018 - 71
Hospitality Design - March/April 2018 - 72
Hospitality Design - March/April 2018 - 73
Hospitality Design - March/April 2018 - 74
Hospitality Design - March/April 2018 - 75
Hospitality Design - March/April 2018 - 76
Hospitality Design - March/April 2018 - 77
Hospitality Design - March/April 2018 - 78
Hospitality Design - March/April 2018 - Interview: Marcel Wanders
Hospitality Design - March/April 2018 - 80
Hospitality Design - March/April 2018 - 81
Hospitality Design - March/April 2018 - 82
Hospitality Design - March/April 2018 - 83
Hospitality Design - March/April 2018 - 84
Hospitality Design - March/April 2018 - 85
Hospitality Design - March/April 2018 - 86
Hospitality Design - March/April 2018 - 87
Hospitality Design - March/April 2018 - Interview: Jaime Beriestain
Hospitality Design - March/April 2018 - 89
Hospitality Design - March/April 2018 - 90
Hospitality Design - March/April 2018 - 91
Hospitality Design - March/April 2018 - 92
Hospitality Design - March/April 2018 - 93
Hospitality Design - March/April 2018 - 94
Hospitality Design - March/April 2018 - 95
Hospitality Design - March/April 2018 - 5 Questions for Bashar Wali
Hospitality Design - March/April 2018 - 97
Hospitality Design - March/April 2018 - 98
Hospitality Design - March/April 2018 - 99
Hospitality Design - March/April 2018 - Special Feature: Designing Duos
Hospitality Design - March/April 2018 - 101
Hospitality Design - March/April 2018 - 102
Hospitality Design - March/April 2018 - 103
Hospitality Design - March/April 2018 - 104
Hospitality Design - March/April 2018 - 105
Hospitality Design - March/April 2018 - 106
Hospitality Design - March/April 2018 - 107
Hospitality Design - March/April 2018 - 108
Hospitality Design - March/April 2018 - 109
Hospitality Design - March/April 2018 - 110
Hospitality Design - March/April 2018 - 111
Hospitality Design - March/April 2018 - 112
Hospitality Design - March/April 2018 - 113
Hospitality Design - March/April 2018 - 114
Hospitality Design - March/April 2018 - Special Feature: Luxury Today
Hospitality Design - March/April 2018 - 116
Hospitality Design - March/April 2018 - 117
Hospitality Design - March/April 2018 - 118
Hospitality Design - March/April 2018 - 119
Hospitality Design - March/April 2018 - 120
Hospitality Design - March/April 2018 - 121
Hospitality Design - March/April 2018 - 122
Hospitality Design - March/April 2018 - 123
Hospitality Design - March/April 2018 - 124
Hospitality Design - March/April 2018 - Products
Hospitality Design - March/April 2018 - 126
Hospitality Design - March/April 2018 - Profile: Adam Kamens
Hospitality Design - March/April 2018 - 128
Hospitality Design - March/April 2018 - Art
Hospitality Design - March/April 2018 - 130
Hospitality Design - March/April 2018 - 131
Hospitality Design - March/April 2018 - 132
Hospitality Design - March/April 2018 - 133
Hospitality Design - March/April 2018 - 134
Hospitality Design - March/April 2018 - Outdoor Furniture
Hospitality Design - March/April 2018 - 136
Hospitality Design - March/April 2018 - 137
Hospitality Design - March/April 2018 - 138
Hospitality Design - March/April 2018 - 139
Hospitality Design - March/April 2018 - 140
Hospitality Design - March/April 2018 - Window Coverings
Hospitality Design - March/April 2018 - 142
Hospitality Design - March/April 2018 - Bath
Hospitality Design - March/April 2018 - 144
Hospitality Design - March/April 2018 - 145
Hospitality Design - March/April 2018 - 146
Hospitality Design - March/April 2018 - 147
Hospitality Design - March/April 2018 - 148
Hospitality Design - March/April 2018 - Flooring
Hospitality Design - March/April 2018 - 150
Hospitality Design - March/April 2018 - HD Expo Preview
Hospitality Design - March/April 2018 - From the Show Director
Hospitality Design - March/April 2018 - 153
Hospitality Design - March/April 2018 - Interview: Jonathan Adler and Simon Doonan
Hospitality Design - March/April 2018 - 155
Hospitality Design - March/April 2018 - 156
Hospitality Design - March/April 2018 - 157
Hospitality Design - March/April 2018 - 158
Hospitality Design - March/April 2018 - Cosmopolitan of Las Vegas
Hospitality Design - March/April 2018 - 160
Hospitality Design - March/April 2018 - 161
Hospitality Design - March/April 2018 - Interview: Rebecca Ruggles
Hospitality Design - March/April 2018 - 163
Hospitality Design - March/April 2018 - 164
Hospitality Design - March/April 2018 - HD Expo Products
Hospitality Design - March/April 2018 - 166
Hospitality Design - March/April 2018 - 167
Hospitality Design - March/April 2018 - 168
Hospitality Design - March/April 2018 - Projects
Hospitality Design - March/April 2018 - Ace Hotel Chicago
Hospitality Design - March/April 2018 - 171
Hospitality Design - March/April 2018 - 172
Hospitality Design - March/April 2018 - 173
Hospitality Design - March/April 2018 - Las Alcobas Napa Valley
Hospitality Design - March/April 2018 - 175
Hospitality Design - March/April 2018 - 176
Hospitality Design - March/April 2018 - 177
Hospitality Design - March/April 2018 - Yurbban Passage Hotel & Spa
Hospitality Design - March/April 2018 - 179
Hospitality Design - March/April 2018 - 180
Hospitality Design - March/April 2018 - 181
Hospitality Design - March/April 2018 - Le Méridien/AC Hotel Denver Downtown
Hospitality Design - March/April 2018 - 183
Hospitality Design - March/April 2018 - 184
Hospitality Design - March/April 2018 - 185
Hospitality Design - March/April 2018 - 186
Hospitality Design - March/April 2018 - 187
Hospitality Design - March/April 2018 - 188
Hospitality Design - March/April 2018 - 189
Hospitality Design - March/April 2018 - 190
Hospitality Design - March/April 2018 - 191
Hospitality Design - March/April 2018 - 192
Hospitality Design - March/April 2018 - 193
Hospitality Design - March/April 2018 - 194
Hospitality Design - March/April 2018 - 195
Hospitality Design - March/April 2018 - 196
Hospitality Design - March/April 2018 - 197
Hospitality Design - March/April 2018 - Ad Index
Hospitality Design - March/April 2018 - 199
Hospitality Design - March/April 2018 - Back Space: Mark Zeff
Hospitality Design - March/April 2018 - Cover3
Hospitality Design - March/April 2018 - Cover4
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