Hospitality Design - June 2018 - 45

5 questions for

brad wilson
President, Ace Hotel Group

Photo courtesy of ACE HOTEL

New York

1

Why is it the right time for Ace to expand with Sister
City, set to launch in Manhattan this fall?

2

What design details can you share?

3

How does Sister City differ from Ace?

4

What kind of experience-driven elements can we
expect from Sister City?

5

What's driving the popularity behind microhotels?

It's been 20 years since we opened Ace Seattle, and we were
interested in what our core values would be if reimagined in a
new world. We were curious what a sister of Ace Hotel would be
like, rooted in the same love of cities and people, but activating
that love differently. We wanted to refine the hospitality
experience down to its best, purest parts and just keep it simple.

Considered lighting and curved, geometric forms are found
throughout, inspired by the functional perfection of Japanese
architecture and Finnish saunas. You enter through a garden
from the Bowery or Freeman Alley that helps create a
grounding barrier between the city and the hotel. Rooms feature
a quiet, understated design and modular pieces. It's the type of
design we think of as compassionate hospitality, anticipating
what modern travelers want and need.

Sister City is a different iteration of a similar ethos, like
siblings who have the same parents but different hobbies and
expectations. Where Ace is very much about bringing the city
into the lobby, Sister City aims to feel like a respite-a place
where you can rest and recharge and then go out and fully
explore the urban environment.

We believe travel is the way to stay engaged and present in the
world we live in. We'll be working with cultural institutions and
community partners to encourage guests to court their own
curiosities when traveling, and return at the end of the day to a
peaceful refuge.

We don't think of Sister City as a [microhotel] solely. We feel it's
a home away from the saturated modern world. We don't need
more, we just need better. We're not emphasizing small, we are
emphasizing less excess. We hope to be a place that feels like a
sanctuary, but helps foster connection and delight, as well.

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Hospitality Design - June 2018

Table of Contents for the Digital Edition of Hospitality Design - June 2018

Hospitality Design - June 2018
Contents
Online TOC
From the Editor
Behind the Design
People: CitySCENE: Chicago
Perspectives
Sketchbook
5 Questions for Brad Wilson
Products
Designer Profile: Windy Chien
Outdoor Furniture
Wallcoverings
Casegoods
Bedding
HD Awards: Projects
HD Awards: Nightlife
HD Awards: Products
Ad Index
Back Space: Chris Sheffield
Hospitality Design - June 2018 - Intro
Hospitality Design - June 2018 - Hospitality Design - June 2018
Hospitality Design - June 2018 - Cover2
Hospitality Design - June 2018 - 1
Hospitality Design - June 2018 - 2
Hospitality Design - June 2018 - 3
Hospitality Design - June 2018 - 4
Hospitality Design - June 2018 - 5
Hospitality Design - June 2018 - 6
Hospitality Design - June 2018 - 7
Hospitality Design - June 2018 - 8
Hospitality Design - June 2018 - Contents
Hospitality Design - June 2018 - 10
Hospitality Design - June 2018 - 11
Hospitality Design - June 2018 - 12
Hospitality Design - June 2018 - Online TOC
Hospitality Design - June 2018 - 14
Hospitality Design - June 2018 - 15
Hospitality Design - June 2018 - 16
Hospitality Design - June 2018 - 17
Hospitality Design - June 2018 - From the Editor
Hospitality Design - June 2018 - 19
Hospitality Design - June 2018 - 20
Hospitality Design - June 2018 - 21
Hospitality Design - June 2018 - 22
Hospitality Design - June 2018 - 23
Hospitality Design - June 2018 - Behind the Design
Hospitality Design - June 2018 - 25
Hospitality Design - June 2018 - 26
Hospitality Design - June 2018 - 27
Hospitality Design - June 2018 - People: CitySCENE: Chicago
Hospitality Design - June 2018 - 29
Hospitality Design - June 2018 - 30
Hospitality Design - June 2018 - 31
Hospitality Design - June 2018 - 32
Hospitality Design - June 2018 - Perspectives
Hospitality Design - June 2018 - 34
Hospitality Design - June 2018 - 35
Hospitality Design - June 2018 - 36
Hospitality Design - June 2018 - Sketchbook
Hospitality Design - June 2018 - 38
Hospitality Design - June 2018 - 39
Hospitality Design - June 2018 - 40
Hospitality Design - June 2018 - 41
Hospitality Design - June 2018 - 42
Hospitality Design - June 2018 - 43
Hospitality Design - June 2018 - 44
Hospitality Design - June 2018 - 5 Questions for Brad Wilson
Hospitality Design - June 2018 - 46
Hospitality Design - June 2018 - 47
Hospitality Design - June 2018 - 48
Hospitality Design - June 2018 - 49
Hospitality Design - June 2018 - 50
Hospitality Design - June 2018 - Products
Hospitality Design - June 2018 - 52
Hospitality Design - June 2018 - Designer Profile: Windy Chien
Hospitality Design - June 2018 - 54
Hospitality Design - June 2018 - 55
Hospitality Design - June 2018 - 56
Hospitality Design - June 2018 - Outdoor Furniture
Hospitality Design - June 2018 - 58
Hospitality Design - June 2018 - 59
Hospitality Design - June 2018 - 60
Hospitality Design - June 2018 - 61
Hospitality Design - June 2018 - 62
Hospitality Design - June 2018 - Wallcoverings
Hospitality Design - June 2018 - 64
Hospitality Design - June 2018 - 65
Hospitality Design - June 2018 - 66
Hospitality Design - June 2018 - Casegoods
Hospitality Design - June 2018 - 68
Hospitality Design - June 2018 - 69
Hospitality Design - June 2018 - 70
Hospitality Design - June 2018 - 71
Hospitality Design - June 2018 - 72
Hospitality Design - June 2018 - Bedding
Hospitality Design - June 2018 - 74
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Hospitality Design - June 2018 - 80
Hospitality Design - June 2018 - HD Awards: Projects
Hospitality Design - June 2018 - 82
Hospitality Design - June 2018 - 83
Hospitality Design - June 2018 - 84
Hospitality Design - June 2018 - 85
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Hospitality Design - June 2018 - 134
Hospitality Design - June 2018 - 135
Hospitality Design - June 2018 - 136
Hospitality Design - June 2018 - HD Awards: Nightlife
Hospitality Design - June 2018 - 138
Hospitality Design - June 2018 - 139
Hospitality Design - June 2018 - 140
Hospitality Design - June 2018 - 141
Hospitality Design - June 2018 - 142
Hospitality Design - June 2018 - 143
Hospitality Design - June 2018 - 144
Hospitality Design - June 2018 - HD Awards: Products
Hospitality Design - June 2018 - 146
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Hospitality Design - June 2018 - Ad Index
Hospitality Design - June 2018 - 167
Hospitality Design - June 2018 - Back Space: Chris Sheffield
Hospitality Design - June 2018 - Cover3
Hospitality Design - June 2018 - Cover4
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