advertorial Q&A with barbara haaksma vice president of marketing for Describe your business in one sentence. Rooted in relationships, Emser Tile is dedicated to delivering unparalleled customer service with innovative tile and stone collections at the forefront of design. How has Emser Tile evolved over the years? We are proud to celebrate 50 years of Emser Tile this year. A family business, we expanded into tile and stone in 1973 following our early beginnings in the luxury rug market. Today, we exclusively focus on providing the latest surface trends in over 75 sales and service locations and four state-ofthe-art distribution centers nationwide. How has customization enhanced your products? More than ever, designers are fulfilling personalized design visions to create one-ofa-kind hospitality spaces. There are endless opportunities to customize surfaces with Emser Tile collections that enable a mixing of materials, shapes, colors and finishes. Why is important to be a sustainable company? Design-forward spaces today must also be sustainably minded and contribute to the wellbeing of people and our environment. Emser Tile is proud to help create sustainable spaces with tile and stone collections that contribute to LEED v4 certification with zero VOC emissions. How is Emser Tile exhibiting the latest industry trends? We are capturing current texture and color trends on the wall through our latest three-dimensional, mixed-material and vibrant tile series, including Nuovo and Borigni. As design continues to seamlessly flow outdoors, Emser Tile collections enable the transition with large-format concrete and wood looks for the floor. 016 September 2018 hospitalitydesign.comhttp://www.hospitalitydesign.com