Hospitality Design - November 2018 - 54
perspectives brand identity
The Barcelona EDITION
In the city of Gothic, Gaudí, and Gehry, the
Barcelona EDITION is a welcome newcomer
for visitors and residents alike seeking a vibrant
destination to eat, drink, and play. Located in
the central Ciutat Vella district, the hotel looks
onto the bustling Francesc Cambó square and
landmark Santa Caterina Market.
Locally based architects Carlos Ferrater
and Xavier Martí transformed an outdated
office building into a sleek, glass-fronted design
that speaks to the historic neighborhood while
introducing a fresh, modern vernacular. "The
objective was to find a way to fit a new hotel
concept so it could still be connected, adapted,
and opened to the old city," says Ferrater,
who designed the pointed, jet-black façade
as a striking counterpoint to Santa Caterina's
undulating, multicolor roof.
For the interiors, local designer Lázaro RosaViolán sought to create "a hotel that speaks of the
city from a luxurious perspective," he explains.
Adds Ian Schrager, who conceived the project:
"The location is very cool, very artistic, very
adventurous, and full of sophisticated people. It's
a cosmopolitan city, so we tried to give it a sense
of time and place" while "staying true to our
aesthetic, which is very simple."
That harmony begins in the entrance and
lobby, resplendent in cream tones, walnut, and
black marble, and furnished with pieces by
Catalan masters Salvador Dalí and Antoni Gaudí.
The traditional living room lounge gives way to
a more intimate, low-lit space with sheepskin
armchairs and a fluorescent tube installation by
Spanish visual artist Carlos Coronas.
"Inside, we find small details that take us to
the streets of Barcelona," reveals Rosa-Violán,
including "the traditional trencadís mosaics that
characterize the most emblematic buildings
in the city, the warm sepia- and orange-toned
lighting that transport us to a Mediterranean
sunset, or the bottle rack on the bar inspired by
the galleries of the Eixample neighborhood."
In the 100 guestrooms and suites, embossed
Spanish leather headboards take cues from the
floral motifs found on the city's façades, while
paneled walls are adorned with photographs
depicting traditional Spanish and Catalan scenes.
Indeed, the seductive EDITION captures "the
essence of its environment," says Rosa-Violán,
"creating a unique experience that's different
from conventional luxury."
A spiral staircase of marble,
steel, and wood leads to
cocktail lounge Punch Room
054
November 2018 hospitalitydesign.com
http://www.hospitalitydesign.com
Hospitality Design - November 2018
Table of Contents for the Digital Edition of Hospitality Design - November 2018
Hospitality Design - November 2018
Contents
From the Editor
From the Guest Editor
Memoir: Ian Schrager
Places: Shanghai
Brand Identity: Ian Schrager Company
Lighting
Wallcoverings
Seating
Masters of Innovation
Herzog & de Meuron
John Pawson
Ole Scheeren
Arne Sorenson
Liran Wizman
Jason Atherton
Eduardo Alié Zanini
Norma Kamali
Ben Pundole
Jean-Georges Vongerichten
The Vanguards
7132
Lanserhof Lans
Judd Foundation
Ad Index
Back Space
Hospitality Design - November 2018 - Intro
Hospitality Design - November 2018 - Hospitality Design - November 2018
Hospitality Design - November 2018 - Cover2
Hospitality Design - November 2018 - 1
Hospitality Design - November 2018 - 2
Hospitality Design - November 2018 - 3
Hospitality Design - November 2018 - 4
Hospitality Design - November 2018 - 5
Hospitality Design - November 2018 - 6
Hospitality Design - November 2018 - Contents
Hospitality Design - November 2018 - 8
Hospitality Design - November 2018 - 9
Hospitality Design - November 2018 - 10
Hospitality Design - November 2018 - 11
Hospitality Design - November 2018 - From the Editor
Hospitality Design - November 2018 - 13
Hospitality Design - November 2018 - 14
Hospitality Design - November 2018 - 15
Hospitality Design - November 2018 - From the Guest Editor
Hospitality Design - November 2018 - 17
Hospitality Design - November 2018 - 18
Hospitality Design - November 2018 - 19
Hospitality Design - November 2018 - 20
Hospitality Design - November 2018 - 21
Hospitality Design - November 2018 - 22
Hospitality Design - November 2018 - Memoir: Ian Schrager
Hospitality Design - November 2018 - 24
Hospitality Design - November 2018 - 25
Hospitality Design - November 2018 - 26
Hospitality Design - November 2018 - 27
Hospitality Design - November 2018 - 28
Hospitality Design - November 2018 - 29
Hospitality Design - November 2018 - 30
Hospitality Design - November 2018 - 31
Hospitality Design - November 2018 - 32
Hospitality Design - November 2018 - 33
Hospitality Design - November 2018 - 34
Hospitality Design - November 2018 - Places: Shanghai
Hospitality Design - November 2018 - 36
Hospitality Design - November 2018 - 37
Hospitality Design - November 2018 - 38
Hospitality Design - November 2018 - 39
Hospitality Design - November 2018 - 40
Hospitality Design - November 2018 - 41
Hospitality Design - November 2018 - 42
Hospitality Design - November 2018 - 43
Hospitality Design - November 2018 - 44
Hospitality Design - November 2018 - Brand Identity: Ian Schrager Company
Hospitality Design - November 2018 - 46
Hospitality Design - November 2018 - 47
Hospitality Design - November 2018 - 48
Hospitality Design - November 2018 - 49
Hospitality Design - November 2018 - 50
Hospitality Design - November 2018 - 51
Hospitality Design - November 2018 - 52
Hospitality Design - November 2018 - 53
Hospitality Design - November 2018 - 54
Hospitality Design - November 2018 - 55
Hospitality Design - November 2018 - 56
Hospitality Design - November 2018 - 57
Hospitality Design - November 2018 - 58
Hospitality Design - November 2018 - 59
Hospitality Design - November 2018 - 60
Hospitality Design - November 2018 - Lighting
Hospitality Design - November 2018 - 62
Hospitality Design - November 2018 - 63
Hospitality Design - November 2018 - 64
Hospitality Design - November 2018 - 65
Hospitality Design - November 2018 - 66
Hospitality Design - November 2018 - Wallcoverings
Hospitality Design - November 2018 - 68
Hospitality Design - November 2018 - 69
Hospitality Design - November 2018 - 70
Hospitality Design - November 2018 - Seating
Hospitality Design - November 2018 - 72
Hospitality Design - November 2018 - 73
Hospitality Design - November 2018 - 74
Hospitality Design - November 2018 - 75
Hospitality Design - November 2018 - 76
Hospitality Design - November 2018 - 77
Hospitality Design - November 2018 - 78
Hospitality Design - November 2018 - 79
Hospitality Design - November 2018 - 80
Hospitality Design - November 2018 - Masters of Innovation
Hospitality Design - November 2018 - Herzog & de Meuron
Hospitality Design - November 2018 - 83
Hospitality Design - November 2018 - 84
Hospitality Design - November 2018 - 85
Hospitality Design - November 2018 - John Pawson
Hospitality Design - November 2018 - 87
Hospitality Design - November 2018 - 88
Hospitality Design - November 2018 - 89
Hospitality Design - November 2018 - Ole Scheeren
Hospitality Design - November 2018 - 91
Hospitality Design - November 2018 - 92
Hospitality Design - November 2018 - 93
Hospitality Design - November 2018 - Arne Sorenson
Hospitality Design - November 2018 - 95
Hospitality Design - November 2018 - 96
Hospitality Design - November 2018 - 97
Hospitality Design - November 2018 - Liran Wizman
Hospitality Design - November 2018 - 99
Hospitality Design - November 2018 - 100
Hospitality Design - November 2018 - 101
Hospitality Design - November 2018 - Jason Atherton
Hospitality Design - November 2018 - 103
Hospitality Design - November 2018 - Eduardo Alié Zanini
Hospitality Design - November 2018 - 105
Hospitality Design - November 2018 - Norma Kamali
Hospitality Design - November 2018 - 107
Hospitality Design - November 2018 - Ben Pundole
Hospitality Design - November 2018 - 109
Hospitality Design - November 2018 - Jean-Georges Vongerichten
Hospitality Design - November 2018 - 111
Hospitality Design - November 2018 - 112
Hospitality Design - November 2018 - 113
Hospitality Design - November 2018 - 114
Hospitality Design - November 2018 - 115
Hospitality Design - November 2018 - 116
Hospitality Design - November 2018 - 117
Hospitality Design - November 2018 - 118
Hospitality Design - November 2018 - The Vanguards
Hospitality Design - November 2018 - 7132
Hospitality Design - November 2018 - 121
Hospitality Design - November 2018 - Lanserhof Lans
Hospitality Design - November 2018 - 123
Hospitality Design - November 2018 - Judd Foundation
Hospitality Design - November 2018 - 125
Hospitality Design - November 2018 - 126
Hospitality Design - November 2018 - 127
Hospitality Design - November 2018 - 128
Hospitality Design - November 2018 - 129
Hospitality Design - November 2018 - 130
Hospitality Design - November 2018 - 131
Hospitality Design - November 2018 - 132
Hospitality Design - November 2018 - 133
Hospitality Design - November 2018 - Ad Index
Hospitality Design - November 2018 - 135
Hospitality Design - November 2018 - Back Space
Hospitality Design - November 2018 - Cover3
Hospitality Design - November 2018 - Cover4
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