Photos by LUKE HAYES, HUFTON+CROW, and courtesy of NIKE Nike House of Innovation 000, New York > Experiential retail peaks with Nike's newest "responsive" flagship in Midtown Manhattan. The six-story, 68,000-square-foot store puts the customer in control with extensive customization labs and a new app that lets patrons "shop the look" from display mannequins. Led by Nike senior creative director of global store design Andy Thaemert, the design boasts recycled flooring made using off-cuts from Nike's cleat factory and a raw steel and glass façade with a ripple effect that nods to the famous swoosh. "We're going to learn and change with this retail space as it matures. Everything is mobile and highly flexible," he says. "It will evolve as we evolve." hospitalitydesign.com December 2018 095http://www.hospitalitydesign.com