Hospitality Design - February 2019 - 142

elevate
DEVIN VERMEULEN
Creative director, WeWork
Founded in New York in 2010 by Adam Neumann and Miguel McKelvey,
WeWork now has more than 500 locations in nearly 100 cities around the
globe, expanding with new brands including Powered by We (customized
workspaces), Rise by We (wellness club), We Live (flexible, community
living spaces), and elementary school concept WeGrow. Creative director
Devin Vermeulen, with past lives as a DJ, photographer, architect, and store
designer for Brooklyn Industries, has been with WeWork since its scrappy
inception. He described to attendees the brand's rapid expansion, propelled
by the alluring, inclusive We Generation.

The benefits of working with others

A true community hub

An important part of the coworking empire is to improve life for its
members. After WeWork installed a beer keg in one office, a commuter
was finally able to hang out with colleagues for happy hour instead of
rushing off to catch a train. Other WeWork amenities like a pool, theater,
and game room are resources some small companies would otherwise
forego. "A lot of what we're doing is rooted in this idea of culture," he says,
adding that they are trying to humanize the world one office at a time.

Emotion before design

WeWork champions an "age-nostic" mindset where members are united
by a commitment to more passionate, meaningful work. Like hospitality,
anticipating what guests need before they do is at the core of WeWork's
philosophy. "Everything is rooted in psychological experience." WeWork
creates a home that functions as an office with a "gradient of spaces."
Lounges, for instance, are bustling hangouts where people chat and eat
together over loud music. By contrast, the quiet room calls to mind college
libraries with naps unfolding in bean bag hammocks.

Playful art and area rugs adorn WeWork
Champs-Élysées in Paris

142

February 2019 hospitalitydesign.com

Photos by KATELYN PERRY, MYKE & TERI PHOTOGRAPHY, VRX STUDIOS and courtesy of WEWORK

Coworking was a relatively new concept when WeWork launched in
New York's SoHo neighborhood. "We realized we were competing with
people who were working at home, and home was free, it was comfortable,
it was cozy," he says. Branded as a platform for creators, WeWork
offered something intangible that made leaving one's own kitchen table
worthwhile: working alongside a like-minded community. Feeding off that
energy to find new inspiration remains invaluable, he says.


http://www.hospitalitydesign.com

Hospitality Design - February 2019

Table of Contents for the Digital Edition of Hospitality Design - February 2019

Hospitality Design - February 2019
Contents
From the Editor
Behind the Design
CitySCENE: Dallas
Sketchbook
Inspiration: MO Modern Art Museum
On the Boards: RCHS
Brand Identity: Radisson
Interview: Avi Brosh
5 Questions for Emmanuel Sauvage
Profile: Iris Apfel
Casegoods
Lighting
Made in America
Wallcoverings
Projects
Placemakers: Tourists
Placemakers: The Wheelhouse Hotel
Placemakers: Caldera House
Placemakers: Hotel Figueroa
Development: Going Places
Montreal
Paris
Brisbane
Rome
The Caribbean
Chicago
Kuala Lumpur
Hamburg
Lisbon
Tulum
Sanya
Savannah
Costa Rica
Elevate
Tye Farrow
Martin Gran
Neil Jacobs
Isabelle Olsson
Primo Orpilla
Benjamin Porto
David Rockwell
Devin Vermeulen
Steve Wilson
Ad Index
Back Space: Keith Menin
Hospitality Design - February 2019 - Intro
Hospitality Design - February 2019 - Hospitality Design - February 2019
Hospitality Design - February 2019 - Cover2
Hospitality Design - February 2019 - 1
Hospitality Design - February 2019 - 2
Hospitality Design - February 2019 - 3
Hospitality Design - February 2019 - 4
Hospitality Design - February 2019 - 5
Hospitality Design - February 2019 - 6
Hospitality Design - February 2019 - 7
Hospitality Design - February 2019 - 8
Hospitality Design - February 2019 - Contents
Hospitality Design - February 2019 - 10
Hospitality Design - February 2019 - 11
Hospitality Design - February 2019 - From the Editor
Hospitality Design - February 2019 - 13
Hospitality Design - February 2019 - Behind the Design
Hospitality Design - February 2019 - 15
Hospitality Design - February 2019 - 16
Hospitality Design - February 2019 - 17
Hospitality Design - February 2019 - CitySCENE: Dallas
Hospitality Design - February 2019 - 19
Hospitality Design - February 2019 - 20
Hospitality Design - February 2019 - Sketchbook
Hospitality Design - February 2019 - 22
Hospitality Design - February 2019 - 23
Hospitality Design - February 2019 - 24
Hospitality Design - February 2019 - 25
Hospitality Design - February 2019 - 26
Hospitality Design - February 2019 - 27
Hospitality Design - February 2019 - 28
Hospitality Design - February 2019 - Inspiration: MO Modern Art Museum
Hospitality Design - February 2019 - 30
Hospitality Design - February 2019 - On the Boards: RCHS
Hospitality Design - February 2019 - 32
Hospitality Design - February 2019 - 33
Hospitality Design - February 2019 - 34
Hospitality Design - February 2019 - Brand Identity: Radisson
Hospitality Design - February 2019 - 36
Hospitality Design - February 2019 - 37
Hospitality Design - February 2019 - 38
Hospitality Design - February 2019 - 39
Hospitality Design - February 2019 - 40
Hospitality Design - February 2019 - 41
Hospitality Design - February 2019 - 42
Hospitality Design - February 2019 - Interview: Avi Brosh
Hospitality Design - February 2019 - 44
Hospitality Design - February 2019 - 45
Hospitality Design - February 2019 - 46
Hospitality Design - February 2019 - 47
Hospitality Design - February 2019 - 48
Hospitality Design - February 2019 - 49
Hospitality Design - February 2019 - 5 Questions for Emmanuel Sauvage
Hospitality Design - February 2019 - 51
Hospitality Design - February 2019 - 52
Hospitality Design - February 2019 - 53
Hospitality Design - February 2019 - 54
Hospitality Design - February 2019 - Profile: Iris Apfel
Hospitality Design - February 2019 - 56
Hospitality Design - February 2019 - Casegoods
Hospitality Design - February 2019 - 58
Hospitality Design - February 2019 - 59
Hospitality Design - February 2019 - 60
Hospitality Design - February 2019 - 61
Hospitality Design - February 2019 - 62
Hospitality Design - February 2019 - Lighting
Hospitality Design - February 2019 - 64
Hospitality Design - February 2019 - 65
Hospitality Design - February 2019 - 66
Hospitality Design - February 2019 - 67
Hospitality Design - February 2019 - 68
Hospitality Design - February 2019 - Made in America
Hospitality Design - February 2019 - 70
Hospitality Design - February 2019 - Wallcoverings
Hospitality Design - February 2019 - 72
Hospitality Design - February 2019 - 73
Hospitality Design - February 2019 - 74
Hospitality Design - February 2019 - 75
Hospitality Design - February 2019 - 76
Hospitality Design - February 2019 - Projects
Hospitality Design - February 2019 - Placemakers: Tourists
Hospitality Design - February 2019 - 79
Hospitality Design - February 2019 - Placemakers: The Wheelhouse Hotel
Hospitality Design - February 2019 - 81
Hospitality Design - February 2019 - Placemakers: Caldera House
Hospitality Design - February 2019 - 83
Hospitality Design - February 2019 - Placemakers: Hotel Figueroa
Hospitality Design - February 2019 - 85
Hospitality Design - February 2019 - 86
Hospitality Design - February 2019 - Development: Going Places
Hospitality Design - February 2019 - Montreal
Hospitality Design - February 2019 - 89
Hospitality Design - February 2019 - 90
Hospitality Design - February 2019 - 91
Hospitality Design - February 2019 - Paris
Hospitality Design - February 2019 - 93
Hospitality Design - February 2019 - 94
Hospitality Design - February 2019 - 95
Hospitality Design - February 2019 - Brisbane
Hospitality Design - February 2019 - 97
Hospitality Design - February 2019 - Rome
Hospitality Design - February 2019 - 99
Hospitality Design - February 2019 - 100
Hospitality Design - February 2019 - The Caribbean
Hospitality Design - February 2019 - 102
Hospitality Design - February 2019 - 103
Hospitality Design - February 2019 - Chicago
Hospitality Design - February 2019 - 105
Hospitality Design - February 2019 - Kuala Lumpur
Hospitality Design - February 2019 - 107
Hospitality Design - February 2019 - Hamburg
Hospitality Design - February 2019 - 109
Hospitality Design - February 2019 - Lisbon
Hospitality Design - February 2019 - 111
Hospitality Design - February 2019 - 112
Hospitality Design - February 2019 - Tulum
Hospitality Design - February 2019 - Sanya
Hospitality Design - February 2019 - 115
Hospitality Design - February 2019 - Savannah
Hospitality Design - February 2019 - 117
Hospitality Design - February 2019 - Costa Rica
Hospitality Design - February 2019 - 119
Hospitality Design - February 2019 - 120
Hospitality Design - February 2019 - Elevate
Hospitality Design - February 2019 - 122
Hospitality Design - February 2019 - 123
Hospitality Design - February 2019 - Tye Farrow
Hospitality Design - February 2019 - 125
Hospitality Design - February 2019 - Martin Gran
Hospitality Design - February 2019 - 127
Hospitality Design - February 2019 - Neil Jacobs
Hospitality Design - February 2019 - 129
Hospitality Design - February 2019 - 130
Hospitality Design - February 2019 - 131
Hospitality Design - February 2019 - Isabelle Olsson
Hospitality Design - February 2019 - 133
Hospitality Design - February 2019 - Primo Orpilla
Hospitality Design - February 2019 - 135
Hospitality Design - February 2019 - Benjamin Porto
Hospitality Design - February 2019 - 137
Hospitality Design - February 2019 - 138
Hospitality Design - February 2019 - 139
Hospitality Design - February 2019 - David Rockwell
Hospitality Design - February 2019 - 141
Hospitality Design - February 2019 - Devin Vermeulen
Hospitality Design - February 2019 - 143
Hospitality Design - February 2019 - Steve Wilson
Hospitality Design - February 2019 - 145
Hospitality Design - February 2019 - 146
Hospitality Design - February 2019 - 147
Hospitality Design - February 2019 - 148
Hospitality Design - February 2019 - 149
Hospitality Design - February 2019 - Ad Index
Hospitality Design - February 2019 - 151
Hospitality Design - February 2019 - Back Space: Keith Menin
Hospitality Design - February 2019 - Cover3
Hospitality Design - February 2019 - Cover4
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