Hospitality Design - March/April 2019 - 36

advertorial

Q&A

with matt deshantz
vice president of sales, fabricut contract
What do you like most about working in
the hospitality industry?

Personally, I enjoy the people in this industry.
Between the firm principals, designers,
purchasing agents, magazine executives and trade
show events teams, our industry is full of creatives
and extraordinarily talented individuals who are
crafting the most sought-after properties, inspiring
spaces, and topnotch industry events around the
world. Everywhere you turn, something new and
exciting is happening with hotels, restaurants,
senior living and corporate design, and Fabricut
Contract is proud to be part of these spaces.

What can we expect product-wise from
your company in 2019?

Fabricut Contract is thrilled to announce that
we are partnering with UK-based Muraspec
Wallcoverings to be their exclusive North
American distributor. This strategic alliance will
significantly expand our wallcovering footprint
and reestablish the Muraspec brand within
commercial and hospitality architecture and
design firms in the United States and Canada.
We're officially launching our partnership at HD
Expo and introducing more than 1,000 woven,
nonwoven, vinyl and IMO-rated commercial
wallcovering skus into the marketplace; this is a
significant product launch. Muraspec's large-scale
and fashion-forward wallcovering designs along
with their classic textures and solids paired with
Fabricut Contract's vast fabrics offering will create
incredible hospitality, commercial, senior living
and healthcare interiors.

What are some challenges or industry
issues that are on your mind?

In business, we know there will always be
challenges but it is how a company addresses
these challenges head on and collaboratively
develops effective solutions to these challenges
that makes them successful. Fabricut Contract
is a deep-rooted and leading international design
house and has done so by listening attentively to
the needs of our customers in all levels and genres
of the industry and in turn has grown into a
valuable design resource for today's designers and
industry influencers.

Is there a recent hospitality (or other)
project where we can see your products?

Fabricut Contract is seeing a significant increase
in specs for high-end senior living properties.

036

March/April 2019 hospitalitydesign.com

Today's senior living and assisted living
communities are more like high-fashion resorts
and our industry partners in this category are
enthusiastically improving resident's lives with
bold, saturated color and comfortable, home-like
spaces. With the advances and new options in
high performance technologies like Applied
Textiles and Crypton, senior living designers
have more decorative possibilities when selecting
fabrics for these projects.

How do you ensure that you stay on top of
trends and what designers want?
Fabricut Contract isn't focused on the next,
new fad in design. We focus our research and
development on products that are classic and
timeless, meet or exceed the industry standards,
and will withstand the lifespan of the property's
installation. Design fads come and go, and fads
are what make a property appear dated once
they are gone. However, with the combination
of a knowledgeable and informed design team;
high quality, sustainable products; and well
executed design plans, a project's interior can be
continually and confidently on trend.
Fabricut Contract's nationwide network of
dedicated, design driven sales reps are cognizant
with the needs for their geographical regions
as well as nationwide. Our Sales Management
team participates in community building events
likes HD Summit, NextGen and Elevate among
others to engage in meaningful conversations
and relationships with the industry's top design
principals and purchasing agents.
Our product development team receives
constant feedback and project needs from our
reps and customers along with finding design
inspiration in art, travel and fashion. Fabricut
Contract's longstanding relationships with
mill partners worldwide provide us with the
capabilities to quickly, efficiently and in high
quality meet the individual design requests.
http://www.hospitalitydesign.com
Hospitality Design - March/April 2019

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