Hospitality Design - March/April 2019 - 54

perspectives interview

Naomi Hirabayashi and Marah Lidey
Shine

Christina Rice
OMNoire

In 2015, when Christina Rice was suffering
from entrepreneurial burnout, the then founder
and CEO of a New York-based public relations
and marketing agency started taking hot yoga

054

March/April 2019 hospitalitydesign.com

classes, frequently visiting the studio and
eventually signing up for a teacher training
course. "I wanted to get deeper into my practice.
I could see the changes in me, both physically
and mentally," she says.
But Rice also noticed something else. In a
class of more than 50 students, she was the only
black woman. She chronicled those 10 weeks of

training on social media, and once she started
teaching, numerous black women reached out
about her classes. "It was a lightbulb moment
for me," she says, "that they want to feel a
special kind of support through their wellness
journey."
As founder of OMNoire, the one-stop
wellness shop for women of color fosters a
nurturing, holistic approach that reframes the
conversation about black women and their
health journeys.
Rice's priorities are creating a physical
space for the OMNoire community, including
the successful, yoga-centric OMNoire retreats in
Granada, Barbados, the Poconos, and Bali. This
year's highlight will be the Summit at Miraval
Resort & Spa in Tucson, Arizona in April.
More than just yoga, Rice will offer educational
programming spanning mental, financial,
relationship, and reproductive wellness.
The Atlanta-based Rice champions a
realistic approach to wellness, defining it
on one's own terms while not carrying guilt
"because we can't show up like super women
every day." She admits to stepping over her own
yoga mat sometimes, too. "At least it's there,"
Rice points out. "It's a daily reminder for me
that this is where I came from."

Photos by YUMI MATSUO and courtesy of OMNOIRE

When Naomi Hirabayashi and Marah Lidey first met seven years ago while
working together at a nonprofit in New York, they just clicked. Their easy
friendship evolved into a work marriage, where they leaned on each other for
advice on "sexy stuff like our credit score to being managers of a large team at a
young age," says Lidey. The support system they built with each other was seen
as a rarity to the people around them. "We often heard from our friends, 'you're so
lucky to have each other,'" she says.
The duo wanted to provide a solution for likeminded ambitious Millennial
women who lacked a solid sisterhood. Enter Shine Text, a peer-based support
network that sends out daily text messages "with the goal of being a pep talk in
your pocket," explains Lidey.
Mindfulness and self-care weren't just buzzwords to the duo, they were "a
matter of survival," says Hirabayashi, especially for marginalized groups who
are often on the periphery of the self-care movement. The startup evolved from
an SMS best friend to an app that is dedicated to building a positive community
through self-care audio tracks and daily Shine messages that Hirabayashi says
"empowers [users] to move from thinking to action in all about five minutes."
With three million members and counting, the pair is well on their way to their
ultimate goal of making wellbeing accessible, affordable, and representative to all.
"We're creating a global movement," says Hirabayashi, "to help individuals become
more self-compassionate in order to build a more compassionate world."


http://www.hospitalitydesign.com

Hospitality Design - March/April 2019

Table of Contents for the Digital Edition of Hospitality Design - March/April 2019

Hospitality Design - March/April 2019
Content
From the Editor
From the Show Director
CitySCENE: Atlanta
Perspectives: Social Good
Interview: Female Entrepreneurs
Perspectives: HD Expo Preview
5 Questions for Rachel Gutter
Profile: Sebastian Cox
Products: Eco-Solutions
Products: Outdoor Furniture
Products: Bath
Products: Art
Products: Flooring
Products: Window Coverings
Products: HD Expo Preview
Project Breakdown: Restorations
Checkup
Sustainable Hospitality
Retreats
Wellbeing
Next Generation Housing
Healthcare
Concepts
Dispensaries
Sports + Fitness
City Planning
Wellness Real Estate
Projects
The Retreat at Blue Lagoon
Six Senses Kaplankaya
Sacromonte
Ad Index
Back Space: Chad Oppenheim
Hospitality Design - March/April 2019 - Intro
Hospitality Design - March/April 2019 - Hospitality Design - March/April 2019
Hospitality Design - March/April 2019 - Cover2
Hospitality Design - March/April 2019 - 1
Hospitality Design - March/April 2019 - 2
Hospitality Design - March/April 2019 - 3
Hospitality Design - March/April 2019 - 4
Hospitality Design - March/April 2019 - 5
Hospitality Design - March/April 2019 - 6
Hospitality Design - March/April 2019 - 7
Hospitality Design - March/April 2019 - 8
Hospitality Design - March/April 2019 - Content
Hospitality Design - March/April 2019 - 10
Hospitality Design - March/April 2019 - 11
Hospitality Design - March/April 2019 - From the Editor
Hospitality Design - March/April 2019 - 13
Hospitality Design - March/April 2019 - 14
Hospitality Design - March/April 2019 - 15
Hospitality Design - March/April 2019 - 16
Hospitality Design - March/April 2019 - 17
Hospitality Design - March/April 2019 - From the Show Director
Hospitality Design - March/April 2019 - 19
Hospitality Design - March/April 2019 - 20
Hospitality Design - March/April 2019 - 21
Hospitality Design - March/April 2019 - 22
Hospitality Design - March/April 2019 - 23
Hospitality Design - March/April 2019 - CitySCENE: Atlanta
Hospitality Design - March/April 2019 - 25
Hospitality Design - March/April 2019 - 26
Hospitality Design - March/April 2019 - 27
Hospitality Design - March/April 2019 - 28
Hospitality Design - March/April 2019 - Perspectives: Social Good
Hospitality Design - March/April 2019 - 30
Hospitality Design - March/April 2019 - 31
Hospitality Design - March/April 2019 - 32
Hospitality Design - March/April 2019 - 33
Hospitality Design - March/April 2019 - 34
Hospitality Design - March/April 2019 - 35
Hospitality Design - March/April 2019 - 36
Hospitality Design - March/April 2019 - 37
Hospitality Design - March/April 2019 - 38
Hospitality Design - March/April 2019 - 39
Hospitality Design - March/April 2019 - 40
Hospitality Design - March/April 2019 - Interview: Female Entrepreneurs
Hospitality Design - March/April 2019 - 42
Hospitality Design - March/April 2019 - 43
Hospitality Design - March/April 2019 - 44
Hospitality Design - March/April 2019 - 45
Hospitality Design - March/April 2019 - 46
Hospitality Design - March/April 2019 - 47
Hospitality Design - March/April 2019 - 48
Hospitality Design - March/April 2019 - 49
Hospitality Design - March/April 2019 - 50
Hospitality Design - March/April 2019 - 51
Hospitality Design - March/April 2019 - 52
Hospitality Design - March/April 2019 - 53
Hospitality Design - March/April 2019 - 54
Hospitality Design - March/April 2019 - 55
Hospitality Design - March/April 2019 - 56
Hospitality Design - March/April 2019 - 57
Hospitality Design - March/April 2019 - 58
Hospitality Design - March/April 2019 - 59
Hospitality Design - March/April 2019 - 60
Hospitality Design - March/April 2019 - Perspectives: HD Expo Preview
Hospitality Design - March/April 2019 - 62
Hospitality Design - March/April 2019 - 63
Hospitality Design - March/April 2019 - 64
Hospitality Design - March/April 2019 - 65
Hospitality Design - March/April 2019 - 66
Hospitality Design - March/April 2019 - 67
Hospitality Design - March/April 2019 - 68
Hospitality Design - March/April 2019 - 69
Hospitality Design - March/April 2019 - 70
Hospitality Design - March/April 2019 - 71
Hospitality Design - March/April 2019 - 5 Questions for Rachel Gutter
Hospitality Design - March/April 2019 - 73
Hospitality Design - March/April 2019 - 74
Hospitality Design - March/April 2019 - 75
Hospitality Design - March/April 2019 - 76
Hospitality Design - March/April 2019 - Profile: Sebastian Cox
Hospitality Design - March/April 2019 - 78
Hospitality Design - March/April 2019 - Products: Eco-Solutions
Hospitality Design - March/April 2019 - 80
Hospitality Design - March/April 2019 - 81
Hospitality Design - March/April 2019 - 82
Hospitality Design - March/April 2019 - 83
Hospitality Design - March/April 2019 - 84
Hospitality Design - March/April 2019 - Products: Outdoor Furniture
Hospitality Design - March/April 2019 - 86
Hospitality Design - March/April 2019 - 87
Hospitality Design - March/April 2019 - 88
Hospitality Design - March/April 2019 - 89
Hospitality Design - March/April 2019 - 90
Hospitality Design - March/April 2019 - 91
Hospitality Design - March/April 2019 - 92
Hospitality Design - March/April 2019 - Products: Bath
Hospitality Design - March/April 2019 - 94
Hospitality Design - March/April 2019 - 95
Hospitality Design - March/April 2019 - 96
Hospitality Design - March/April 2019 - 97
Hospitality Design - March/April 2019 - 98
Hospitality Design - March/April 2019 - Products: Art
Hospitality Design - March/April 2019 - 100
Hospitality Design - March/April 2019 - 101
Hospitality Design - March/April 2019 - 102
Hospitality Design - March/April 2019 - 103
Hospitality Design - March/April 2019 - 104
Hospitality Design - March/April 2019 - Products: Flooring
Hospitality Design - March/April 2019 - 106
Hospitality Design - March/April 2019 - 107
Hospitality Design - March/April 2019 - 108
Hospitality Design - March/April 2019 - 109
Hospitality Design - March/April 2019 - 110
Hospitality Design - March/April 2019 - Products: Window Coverings
Hospitality Design - March/April 2019 - 112
Hospitality Design - March/April 2019 - Products: HD Expo Preview
Hospitality Design - March/April 2019 - 114
Hospitality Design - March/April 2019 - 115
Hospitality Design - March/April 2019 - 116
Hospitality Design - March/April 2019 - 117
Hospitality Design - March/April 2019 - 118
Hospitality Design - March/April 2019 - Project Breakdown: Restorations
Hospitality Design - March/April 2019 - 120
Hospitality Design - March/April 2019 - 121
Hospitality Design - March/April 2019 - 122
Hospitality Design - March/April 2019 - 123
Hospitality Design - March/April 2019 - 124
Hospitality Design - March/April 2019 - 125
Hospitality Design - March/April 2019 - 126
Hospitality Design - March/April 2019 - 127
Hospitality Design - March/April 2019 - 128
Hospitality Design - March/April 2019 - Checkup
Hospitality Design - March/April 2019 - Sustainable Hospitality
Hospitality Design - March/April 2019 - 131
Hospitality Design - March/April 2019 - 132
Hospitality Design - March/April 2019 - 133
Hospitality Design - March/April 2019 - Retreats
Hospitality Design - March/April 2019 - 135
Hospitality Design - March/April 2019 - 136
Hospitality Design - March/April 2019 - 137
Hospitality Design - March/April 2019 - Wellbeing
Hospitality Design - March/April 2019 - 139
Hospitality Design - March/April 2019 - 140
Hospitality Design - March/April 2019 - 141
Hospitality Design - March/April 2019 - Next Generation Housing
Hospitality Design - March/April 2019 - 143
Hospitality Design - March/April 2019 - Healthcare
Hospitality Design - March/April 2019 - 145
Hospitality Design - March/April 2019 - 146
Hospitality Design - March/April 2019 - 147
Hospitality Design - March/April 2019 - 148
Hospitality Design - March/April 2019 - Concepts
Hospitality Design - March/April 2019 - Dispensaries
Hospitality Design - March/April 2019 - 151
Hospitality Design - March/April 2019 - Sports + Fitness
Hospitality Design - March/April 2019 - 153
Hospitality Design - March/April 2019 - 154
Hospitality Design - March/April 2019 - City Planning
Hospitality Design - March/April 2019 - 156
Hospitality Design - March/April 2019 - 157
Hospitality Design - March/April 2019 - Wellness Real Estate
Hospitality Design - March/April 2019 - 159
Hospitality Design - March/April 2019 - 160
Hospitality Design - March/April 2019 - Projects
Hospitality Design - March/April 2019 - The Retreat at Blue Lagoon
Hospitality Design - March/April 2019 - 163
Hospitality Design - March/April 2019 - 164
Hospitality Design - March/April 2019 - 165
Hospitality Design - March/April 2019 - Six Senses Kaplankaya
Hospitality Design - March/April 2019 - 167
Hospitality Design - March/April 2019 - 168
Hospitality Design - March/April 2019 - 169
Hospitality Design - March/April 2019 - Sacromonte
Hospitality Design - March/April 2019 - 171
Hospitality Design - March/April 2019 - 172
Hospitality Design - March/April 2019 - 173
Hospitality Design - March/April 2019 - 174
Hospitality Design - March/April 2019 - 175
Hospitality Design - March/April 2019 - 176
Hospitality Design - March/April 2019 - 177
Hospitality Design - March/April 2019 - 178
Hospitality Design - March/April 2019 - 179
Hospitality Design - March/April 2019 - 180
Hospitality Design - March/April 2019 - 181
Hospitality Design - March/April 2019 - 182
Hospitality Design - March/April 2019 - 183
Hospitality Design - March/April 2019 - 184
Hospitality Design - March/April 2019 - 185
Hospitality Design - March/April 2019 - 186
Hospitality Design - March/April 2019 - 187
Hospitality Design - March/April 2019 - 188
Hospitality Design - March/April 2019 - 189
Hospitality Design - March/April 2019 - Ad Index
Hospitality Design - March/April 2019 - 191
Hospitality Design - March/April 2019 - Back Space: Chad Oppenheim
Hospitality Design - March/April 2019 - Cover3
Hospitality Design - March/April 2019 - Cover4
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