Hospitality Design - March/April 2019 - 96

advertorial

Q&A

with michelle wildenhaus
Principal of Studio Twist
Describe your business in one sentence.

Dress your hotel bed with custom knit pillows,
throws, blankets and the patented BedSokĀ®,
all made in the USA, meeting all codes for
hospitality, and washable in the hotel property
with life cycle costing advantages.

How has your company evolved over
the years?

We are a small organization that started with
just a few people working in a time and place
that made sense for each of us; we have evolved
to include several women and a few good men,
all with laptops and cell phones, operating from
wherever we are (all over the USA and UK) at
all hours as it suits our schedules, to meet our
commitments to our clients.

How important is customization?
How has it enhanced your products or
relationships with clients?

Our process is totally market and designer
driven. We work with our mill and in-house
designer to create a pattern or product that will
meet the designer's vision. We also are willing to
advise if a particular concept won't work in our
constructions. Since we are almost exclusively
custom, we can respond to color and design
trends quickly, and incorporate them upon
request.

How is technology playing a role in
product development?

Tell us something surprising about your
company that people may not know.

What do you have planned for the
upcoming year?

We are implementing a much needed new ERP
system, and exhibiting at HD EXPO in Las Vegas
for the first time!

What is your company's process for
creating new products?

Technology drives the design process from
inception to completion, and is invaluable in

March/April 2019 hospitalitydesign.com

Why is it important to be a sustainable
company and how are you sustainable/
eco-friendly?

Our bed scarves, throws, blankets and pillows
are knit of polypropylene which is inherently fire
retardant and antimicrobial, eliminating the need
for harmful chemical treatments to meet industry
codes. Further, polypropylene is a dynamic
insulating fiber that traps heat in cool and dry
conditions, keeping the user comfortable in all
climates, and has excellent wear characteristics to
last in hospitality conditions.
Our polypropylene is a byproduct of gasoline
processing that we source within a 100-mile radius
of our home offices in GA, and within a 500-mile
radius of our production facility in NJ, along
with our other key supplies, thereby reducing
transportation energy. All yarns and products are
shipped in cones and cartons made from recycled
cardboard, in bulk, eliminating packaging waste.
Perhaps most importantly, we take a life cycle
costing approach: our synthetic yarns produce the
most practical product for the hotel property. Our
products can be laundered at in-house facilities to
wash in warm water with regular detergent and
require a short dry time at medium temperature.
This decreases energy use and offers a quick turnaround for Housekeeping. Conversely, natural
fibers require cleaning processes that require offsite laundering services or extended drying times,
resulting in a higher use of energy and loss of time.

Custom is very important to us - it is the mainstay
of our business. We welcome the challenges
our design partners present as they push us
to innovate and develop a wide range of new
patterns, design possibilities and product types,
to meet their vision. Close collaboration with
our design partners forges strong, mutually
respectful, long-term relationships.

096

helping us to keep track of the intricacies involved
in producing custom products.

We are family - literally - two sets of sisters and a
mother-daughter on the team!


http://www.hospitalitydesign.com

Hospitality Design - March/April 2019

Table of Contents for the Digital Edition of Hospitality Design - March/April 2019

Hospitality Design - March/April 2019
Content
From the Editor
From the Show Director
CitySCENE: Atlanta
Perspectives: Social Good
Interview: Female Entrepreneurs
Perspectives: HD Expo Preview
5 Questions for Rachel Gutter
Profile: Sebastian Cox
Products: Eco-Solutions
Products: Outdoor Furniture
Products: Bath
Products: Art
Products: Flooring
Products: Window Coverings
Products: HD Expo Preview
Project Breakdown: Restorations
Checkup
Sustainable Hospitality
Retreats
Wellbeing
Next Generation Housing
Healthcare
Concepts
Dispensaries
Sports + Fitness
City Planning
Wellness Real Estate
Projects
The Retreat at Blue Lagoon
Six Senses Kaplankaya
Sacromonte
Ad Index
Back Space: Chad Oppenheim
Hospitality Design - March/April 2019 - Intro
Hospitality Design - March/April 2019 - Hospitality Design - March/April 2019
Hospitality Design - March/April 2019 - Cover2
Hospitality Design - March/April 2019 - 1
Hospitality Design - March/April 2019 - 2
Hospitality Design - March/April 2019 - 3
Hospitality Design - March/April 2019 - 4
Hospitality Design - March/April 2019 - 5
Hospitality Design - March/April 2019 - 6
Hospitality Design - March/April 2019 - 7
Hospitality Design - March/April 2019 - 8
Hospitality Design - March/April 2019 - Content
Hospitality Design - March/April 2019 - 10
Hospitality Design - March/April 2019 - 11
Hospitality Design - March/April 2019 - From the Editor
Hospitality Design - March/April 2019 - 13
Hospitality Design - March/April 2019 - 14
Hospitality Design - March/April 2019 - 15
Hospitality Design - March/April 2019 - 16
Hospitality Design - March/April 2019 - 17
Hospitality Design - March/April 2019 - From the Show Director
Hospitality Design - March/April 2019 - 19
Hospitality Design - March/April 2019 - 20
Hospitality Design - March/April 2019 - 21
Hospitality Design - March/April 2019 - 22
Hospitality Design - March/April 2019 - 23
Hospitality Design - March/April 2019 - CitySCENE: Atlanta
Hospitality Design - March/April 2019 - 25
Hospitality Design - March/April 2019 - 26
Hospitality Design - March/April 2019 - 27
Hospitality Design - March/April 2019 - 28
Hospitality Design - March/April 2019 - Perspectives: Social Good
Hospitality Design - March/April 2019 - 30
Hospitality Design - March/April 2019 - 31
Hospitality Design - March/April 2019 - 32
Hospitality Design - March/April 2019 - 33
Hospitality Design - March/April 2019 - 34
Hospitality Design - March/April 2019 - 35
Hospitality Design - March/April 2019 - 36
Hospitality Design - March/April 2019 - 37
Hospitality Design - March/April 2019 - 38
Hospitality Design - March/April 2019 - 39
Hospitality Design - March/April 2019 - 40
Hospitality Design - March/April 2019 - Interview: Female Entrepreneurs
Hospitality Design - March/April 2019 - 42
Hospitality Design - March/April 2019 - 43
Hospitality Design - March/April 2019 - 44
Hospitality Design - March/April 2019 - 45
Hospitality Design - March/April 2019 - 46
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Hospitality Design - March/April 2019 - 48
Hospitality Design - March/April 2019 - 49
Hospitality Design - March/April 2019 - 50
Hospitality Design - March/April 2019 - 51
Hospitality Design - March/April 2019 - 52
Hospitality Design - March/April 2019 - 53
Hospitality Design - March/April 2019 - 54
Hospitality Design - March/April 2019 - 55
Hospitality Design - March/April 2019 - 56
Hospitality Design - March/April 2019 - 57
Hospitality Design - March/April 2019 - 58
Hospitality Design - March/April 2019 - 59
Hospitality Design - March/April 2019 - 60
Hospitality Design - March/April 2019 - Perspectives: HD Expo Preview
Hospitality Design - March/April 2019 - 62
Hospitality Design - March/April 2019 - 63
Hospitality Design - March/April 2019 - 64
Hospitality Design - March/April 2019 - 65
Hospitality Design - March/April 2019 - 66
Hospitality Design - March/April 2019 - 67
Hospitality Design - March/April 2019 - 68
Hospitality Design - March/April 2019 - 69
Hospitality Design - March/April 2019 - 70
Hospitality Design - March/April 2019 - 71
Hospitality Design - March/April 2019 - 5 Questions for Rachel Gutter
Hospitality Design - March/April 2019 - 73
Hospitality Design - March/April 2019 - 74
Hospitality Design - March/April 2019 - 75
Hospitality Design - March/April 2019 - 76
Hospitality Design - March/April 2019 - Profile: Sebastian Cox
Hospitality Design - March/April 2019 - 78
Hospitality Design - March/April 2019 - Products: Eco-Solutions
Hospitality Design - March/April 2019 - 80
Hospitality Design - March/April 2019 - 81
Hospitality Design - March/April 2019 - 82
Hospitality Design - March/April 2019 - 83
Hospitality Design - March/April 2019 - 84
Hospitality Design - March/April 2019 - Products: Outdoor Furniture
Hospitality Design - March/April 2019 - 86
Hospitality Design - March/April 2019 - 87
Hospitality Design - March/April 2019 - 88
Hospitality Design - March/April 2019 - 89
Hospitality Design - March/April 2019 - 90
Hospitality Design - March/April 2019 - 91
Hospitality Design - March/April 2019 - 92
Hospitality Design - March/April 2019 - Products: Bath
Hospitality Design - March/April 2019 - 94
Hospitality Design - March/April 2019 - 95
Hospitality Design - March/April 2019 - 96
Hospitality Design - March/April 2019 - 97
Hospitality Design - March/April 2019 - 98
Hospitality Design - March/April 2019 - Products: Art
Hospitality Design - March/April 2019 - 100
Hospitality Design - March/April 2019 - 101
Hospitality Design - March/April 2019 - 102
Hospitality Design - March/April 2019 - 103
Hospitality Design - March/April 2019 - 104
Hospitality Design - March/April 2019 - Products: Flooring
Hospitality Design - March/April 2019 - 106
Hospitality Design - March/April 2019 - 107
Hospitality Design - March/April 2019 - 108
Hospitality Design - March/April 2019 - 109
Hospitality Design - March/April 2019 - 110
Hospitality Design - March/April 2019 - Products: Window Coverings
Hospitality Design - March/April 2019 - 112
Hospitality Design - March/April 2019 - Products: HD Expo Preview
Hospitality Design - March/April 2019 - 114
Hospitality Design - March/April 2019 - 115
Hospitality Design - March/April 2019 - 116
Hospitality Design - March/April 2019 - 117
Hospitality Design - March/April 2019 - 118
Hospitality Design - March/April 2019 - Project Breakdown: Restorations
Hospitality Design - March/April 2019 - 120
Hospitality Design - March/April 2019 - 121
Hospitality Design - March/April 2019 - 122
Hospitality Design - March/April 2019 - 123
Hospitality Design - March/April 2019 - 124
Hospitality Design - March/April 2019 - 125
Hospitality Design - March/April 2019 - 126
Hospitality Design - March/April 2019 - 127
Hospitality Design - March/April 2019 - 128
Hospitality Design - March/April 2019 - Checkup
Hospitality Design - March/April 2019 - Sustainable Hospitality
Hospitality Design - March/April 2019 - 131
Hospitality Design - March/April 2019 - 132
Hospitality Design - March/April 2019 - 133
Hospitality Design - March/April 2019 - Retreats
Hospitality Design - March/April 2019 - 135
Hospitality Design - March/April 2019 - 136
Hospitality Design - March/April 2019 - 137
Hospitality Design - March/April 2019 - Wellbeing
Hospitality Design - March/April 2019 - 139
Hospitality Design - March/April 2019 - 140
Hospitality Design - March/April 2019 - 141
Hospitality Design - March/April 2019 - Next Generation Housing
Hospitality Design - March/April 2019 - 143
Hospitality Design - March/April 2019 - Healthcare
Hospitality Design - March/April 2019 - 145
Hospitality Design - March/April 2019 - 146
Hospitality Design - March/April 2019 - 147
Hospitality Design - March/April 2019 - 148
Hospitality Design - March/April 2019 - Concepts
Hospitality Design - March/April 2019 - Dispensaries
Hospitality Design - March/April 2019 - 151
Hospitality Design - March/April 2019 - Sports + Fitness
Hospitality Design - March/April 2019 - 153
Hospitality Design - March/April 2019 - 154
Hospitality Design - March/April 2019 - City Planning
Hospitality Design - March/April 2019 - 156
Hospitality Design - March/April 2019 - 157
Hospitality Design - March/April 2019 - Wellness Real Estate
Hospitality Design - March/April 2019 - 159
Hospitality Design - March/April 2019 - 160
Hospitality Design - March/April 2019 - Projects
Hospitality Design - March/April 2019 - The Retreat at Blue Lagoon
Hospitality Design - March/April 2019 - 163
Hospitality Design - March/April 2019 - 164
Hospitality Design - March/April 2019 - 165
Hospitality Design - March/April 2019 - Six Senses Kaplankaya
Hospitality Design - March/April 2019 - 167
Hospitality Design - March/April 2019 - 168
Hospitality Design - March/April 2019 - 169
Hospitality Design - March/April 2019 - Sacromonte
Hospitality Design - March/April 2019 - 171
Hospitality Design - March/April 2019 - 172
Hospitality Design - March/April 2019 - 173
Hospitality Design - March/April 2019 - 174
Hospitality Design - March/April 2019 - 175
Hospitality Design - March/April 2019 - 176
Hospitality Design - March/April 2019 - 177
Hospitality Design - March/April 2019 - 178
Hospitality Design - March/April 2019 - 179
Hospitality Design - March/April 2019 - 180
Hospitality Design - March/April 2019 - 181
Hospitality Design - March/April 2019 - 182
Hospitality Design - March/April 2019 - 183
Hospitality Design - March/April 2019 - 184
Hospitality Design - March/April 2019 - 185
Hospitality Design - March/April 2019 - 186
Hospitality Design - March/April 2019 - 187
Hospitality Design - March/April 2019 - 188
Hospitality Design - March/April 2019 - 189
Hospitality Design - March/April 2019 - Ad Index
Hospitality Design - March/April 2019 - 191
Hospitality Design - March/April 2019 - Back Space: Chad Oppenheim
Hospitality Design - March/April 2019 - Cover3
Hospitality Design - March/April 2019 - Cover4
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