Hospitality Design - August 2019 - 35

perspectives brand identity
By Alia Akkam
Photography by Steve Herud and Stephanie Le

A coworking space in Terminus Nord in
Paris recalls a colorful African bazaar

DARE DEVIL

25hours fosters an audacious spirit

Christoph Hoffmann learned how to fish,
courtesy of his father, on the French Riviera at
the posh La Réserve de Beaulieu Hôtel & Spa.
"I didn't like to take [the fish] off the hook after
we caught them. It caused me pain, but then the
chef appeared and asked if he could prepare them
for me for dinner. It was a magical moment,"
says the CEO and partner at Hamburg-based
25hours Hotel Company. "Since then, I believed
in creating magical moments in hospitality. "
A native of Germany, Hoffmann was a lucky
kid, treated to the grand, old European hotels

in Switzerland and France that inspired him
to forge a career in hospitality, first in travel
sales and later at luxury hotels. He always
had a zany, independent streak, and when he
struck out on his own, it manifested in the
Hotel Fox (now the SP34) in Copenhagen. A
joint venture with Volkswagen, he gathered
a motley collection of 21 artists to design the
contemporary rooms in a diverse mix of styles.
Over a wine-fueled dinner with his
partners on that project-hotelier Kai
Hollmann, Stephan Gerhard of consulting
company Treugast Solutions Group, and real
estate developer Ardi Goldman-the 25hours
Hotel Company was born in 2005 as an
expansion on Hollmann's retro-inspired Hotel
Number One in Hamburg's Bahrenfeld district,
which opened in 2003.

In the States, Ian Schrager and André
Balazs were building "highly individualized
hotels with a certain spirit and soul outside
the classical luxury segment of the business,"
Hoffmann points out, and he wanted 25hours
to make a mark on Europe with its own oneof-a-kind hotels. There are now 13 properties
in the collection across nine cities (Hamburg,
Frankfurt, Berlin, Munich, Cologne, Düsseldorf,
Vienna, Zurich, and Paris), all with lively food
and drink venues as focal points.
Local firm Studio Aisslinger, for example,
brought an urban jungle feel to a 1950s building
near the zoo at Bikini Berlin, and Augsburg,
Germany-based Dreimeta tapped into vintage
circus life for MuseumsQuartier Vienna. A
recent Frankfurt renovation has now spawned
the Trip. Designed in tandem by local firm

hospitalitydesign.com August 2019

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http://www.hospitalitydesign.com

Hospitality Design - August 2019

Table of Contents for the Digital Edition of Hospitality Design - August 2019

Hospitality Design - August 2019
Contents
from the editor
behind the design
people: hd awards
people: hd siteseeing
sketchbook
brand identity: renaissance hotels
brand identity: 25hours hotels
hd expo recap: the box
on the boards: pendry hotels
interview: new hoteliers
interview: p.r.s. oberoi and adam d. tihany
5 questions for damien perrot
designer profile: nir meiri
carpet
made in america
seating
surfaces
brand builders: larry traxler
brand builders: andrew alford
brand builders: celia geyer
brand builders: brad wilson
Projects
twa hotel
little shelter
dovecote
ad index
back space: kemper hyers
Hospitality Design - August 2019 - Intro
Hospitality Design - August 2019 - Hospitality Design - August 2019
Hospitality Design - August 2019 - Cover2
Hospitality Design - August 2019 - 1
Hospitality Design - August 2019 - 2
Hospitality Design - August 2019 - 3
Hospitality Design - August 2019 - 4
Hospitality Design - August 2019 - Contents
Hospitality Design - August 2019 - 6
Hospitality Design - August 2019 - 7
Hospitality Design - August 2019 - from the editor
Hospitality Design - August 2019 - 9
Hospitality Design - August 2019 - 10
Hospitality Design - August 2019 - 11
Hospitality Design - August 2019 - behind the design
Hospitality Design - August 2019 - 13
Hospitality Design - August 2019 - 14
Hospitality Design - August 2019 - 15
Hospitality Design - August 2019 - people: hd awards
Hospitality Design - August 2019 - 17
Hospitality Design - August 2019 - 18
Hospitality Design - August 2019 - 19
Hospitality Design - August 2019 - 20
Hospitality Design - August 2019 - 21
Hospitality Design - August 2019 - people: hd siteseeing
Hospitality Design - August 2019 - 23
Hospitality Design - August 2019 - 24
Hospitality Design - August 2019 - sketchbook
Hospitality Design - August 2019 - 26
Hospitality Design - August 2019 - 27
Hospitality Design - August 2019 - 28
Hospitality Design - August 2019 - brand identity: renaissance hotels
Hospitality Design - August 2019 - 30
Hospitality Design - August 2019 - 31
Hospitality Design - August 2019 - 32
Hospitality Design - August 2019 - 33
Hospitality Design - August 2019 - 34
Hospitality Design - August 2019 - brand identity: 25hours hotels
Hospitality Design - August 2019 - 36
Hospitality Design - August 2019 - 37
Hospitality Design - August 2019 - 38
Hospitality Design - August 2019 - 39
Hospitality Design - August 2019 - 40
Hospitality Design - August 2019 - 41
Hospitality Design - August 2019 - 42
Hospitality Design - August 2019 - hd expo recap: the box
Hospitality Design - August 2019 - 44
Hospitality Design - August 2019 - 45
Hospitality Design - August 2019 - 46
Hospitality Design - August 2019 - 47
Hospitality Design - August 2019 - 48
Hospitality Design - August 2019 - 49
Hospitality Design - August 2019 - 50
Hospitality Design - August 2019 - 51
Hospitality Design - August 2019 - on the boards: pendry hotels
Hospitality Design - August 2019 - 53
Hospitality Design - August 2019 - 54
Hospitality Design - August 2019 - interview: new hoteliers
Hospitality Design - August 2019 - 56
Hospitality Design - August 2019 - 57
Hospitality Design - August 2019 - 58
Hospitality Design - August 2019 - 59
Hospitality Design - August 2019 - 60
Hospitality Design - August 2019 - 61
Hospitality Design - August 2019 - 62
Hospitality Design - August 2019 - 63
Hospitality Design - August 2019 - 64
Hospitality Design - August 2019 - interview: p.r.s. oberoi and adam d. tihany
Hospitality Design - August 2019 - 66
Hospitality Design - August 2019 - 67
Hospitality Design - August 2019 - 5 questions for damien perrot
Hospitality Design - August 2019 - 69
Hospitality Design - August 2019 - 70
Hospitality Design - August 2019 - designer profile: nir meiri
Hospitality Design - August 2019 - 72
Hospitality Design - August 2019 - carpet
Hospitality Design - August 2019 - 74
Hospitality Design - August 2019 - 75
Hospitality Design - August 2019 - 76
Hospitality Design - August 2019 - made in america
Hospitality Design - August 2019 - 78
Hospitality Design - August 2019 - 79
Hospitality Design - August 2019 - 80
Hospitality Design - August 2019 - seating
Hospitality Design - August 2019 - 82
Hospitality Design - August 2019 - 83
Hospitality Design - August 2019 - 84
Hospitality Design - August 2019 - 85
Hospitality Design - August 2019 - 86
Hospitality Design - August 2019 - surfaces
Hospitality Design - August 2019 - 88
Hospitality Design - August 2019 - 89
Hospitality Design - August 2019 - 90
Hospitality Design - August 2019 - brand builders: larry traxler
Hospitality Design - August 2019 - 92
Hospitality Design - August 2019 - 93
Hospitality Design - August 2019 - brand builders: andrew alford
Hospitality Design - August 2019 - 95
Hospitality Design - August 2019 - brand builders: celia geyer
Hospitality Design - August 2019 - 97
Hospitality Design - August 2019 - brand builders: brad wilson
Hospitality Design - August 2019 - 99
Hospitality Design - August 2019 - 100
Hospitality Design - August 2019 - 101
Hospitality Design - August 2019 - 102
Hospitality Design - August 2019 - 103
Hospitality Design - August 2019 - 104
Hospitality Design - August 2019 - Projects
Hospitality Design - August 2019 - twa hotel
Hospitality Design - August 2019 - 107
Hospitality Design - August 2019 - 108
Hospitality Design - August 2019 - 109
Hospitality Design - August 2019 - 110
Hospitality Design - August 2019 - 111
Hospitality Design - August 2019 - little shelter
Hospitality Design - August 2019 - 113
Hospitality Design - August 2019 - 114
Hospitality Design - August 2019 - 115
Hospitality Design - August 2019 - 116
Hospitality Design - August 2019 - 117
Hospitality Design - August 2019 - dovecote
Hospitality Design - August 2019 - 119
Hospitality Design - August 2019 - 120
Hospitality Design - August 2019 - 121
Hospitality Design - August 2019 - 122
Hospitality Design - August 2019 - 123
Hospitality Design - August 2019 - 124
Hospitality Design - August 2019 - 125
Hospitality Design - August 2019 - ad index
Hospitality Design - August 2019 - 127
Hospitality Design - August 2019 - back space: kemper hyers
Hospitality Design - August 2019 - Cover3
Hospitality Design - August 2019 - Cover4
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