Hospitality Design - August 2019 - 93

Playful installations welcome guests to the CCD-designed
Hotel Canopy by Hilton Chengdu City Centre in China

Photos by JIM KRUGER and courtesy of HILTON

From Highness Engineering Consultants and Stickman Tribe, an overwater
villa at the Waldorf Astoria Maldives Ithaafushi offers expansive ocean views

DLR Group exposed the original timber
construction at the Canopy Minneapolis

Since then, Hilton's portfolio has grown to
5,700 hotels under 17 brands (a new upscale
lifestyle brand is expected to launch in the
next six months). "A lot of people feel there are
too many brands, but [most hotel companies]
don't understand segmentation or swim
lanes," he says. "In my role, I look at feasibility,
renovations, and development opportunities,
and I know when to tell developers that it's not
right for Hilton. We call that white space."
Out of that white space came Hilton's first
lifestyle brand, Canopy, with each of its nine
locations (37 are in the pipeline) rooted in a
framework marked by a strong connection
with the neighborhood. "We're not trying to
fit a square peg into a round hole with the
existing brands, but we are trying to tap into
those areas that were previously untapped," he
says. By contrast, the midscale Tru by Hilton
("an unmitigated home run," he says, with 380
signed deals a year after it launched in 2016)
is interesting in its rapid growth potential,
attributed to a prototype build-out requirement.
Meanwhile, soft brands like Curio, Tapestry,
and the recently relaunched LXR "have taken
the pressure off our flagship brands," he says,
by offering owners more design flexibility to
create something unique.
He points to Motto, Hilton's hostel-lite
microhotel brand as having unlimited
potential. Conceived in collaboration with
Toronto-based DesignAgency, the brand
can easily fit into a smaller footprint with
lively F&B concepts on the ground floor and
guestrooms that can seamlessly convert from
social spaces to bedrooms that sleep up to six.
Traxler says Hilton's next decade will focus
on innovation. As guests demand change at
an unprecedented pace, the industry standard
seven-year renovation cycle is no longer
feasible. From microburst refreshes to digital
art programs, he's expecting his team to provide
solutions to guests' fickle desires. In fact, he
compares Hilton's longevity as a successful
hotel company to a well-tailored Armani suit.
"You expect to hold onto it for a while, but you
change your tie or the pocket square to show
you can keep it fresh and relevant," all without
losing its classic appeal. hd

See m ore at hospi t al i t ydesi g n.com

hospitalitydesign.com August 2019

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Hospitality Design - August 2019

Table of Contents for the Digital Edition of Hospitality Design - August 2019

Hospitality Design - August 2019
Contents
from the editor
behind the design
people: hd awards
people: hd siteseeing
sketchbook
brand identity: renaissance hotels
brand identity: 25hours hotels
hd expo recap: the box
on the boards: pendry hotels
interview: new hoteliers
interview: p.r.s. oberoi and adam d. tihany
5 questions for damien perrot
designer profile: nir meiri
carpet
made in america
seating
surfaces
brand builders: larry traxler
brand builders: andrew alford
brand builders: celia geyer
brand builders: brad wilson
Projects
twa hotel
little shelter
dovecote
ad index
back space: kemper hyers
Hospitality Design - August 2019 - Intro
Hospitality Design - August 2019 - Hospitality Design - August 2019
Hospitality Design - August 2019 - Cover2
Hospitality Design - August 2019 - 1
Hospitality Design - August 2019 - 2
Hospitality Design - August 2019 - 3
Hospitality Design - August 2019 - 4
Hospitality Design - August 2019 - Contents
Hospitality Design - August 2019 - 6
Hospitality Design - August 2019 - 7
Hospitality Design - August 2019 - from the editor
Hospitality Design - August 2019 - 9
Hospitality Design - August 2019 - 10
Hospitality Design - August 2019 - 11
Hospitality Design - August 2019 - behind the design
Hospitality Design - August 2019 - 13
Hospitality Design - August 2019 - 14
Hospitality Design - August 2019 - 15
Hospitality Design - August 2019 - people: hd awards
Hospitality Design - August 2019 - 17
Hospitality Design - August 2019 - 18
Hospitality Design - August 2019 - 19
Hospitality Design - August 2019 - 20
Hospitality Design - August 2019 - 21
Hospitality Design - August 2019 - people: hd siteseeing
Hospitality Design - August 2019 - 23
Hospitality Design - August 2019 - 24
Hospitality Design - August 2019 - sketchbook
Hospitality Design - August 2019 - 26
Hospitality Design - August 2019 - 27
Hospitality Design - August 2019 - 28
Hospitality Design - August 2019 - brand identity: renaissance hotels
Hospitality Design - August 2019 - 30
Hospitality Design - August 2019 - 31
Hospitality Design - August 2019 - 32
Hospitality Design - August 2019 - 33
Hospitality Design - August 2019 - 34
Hospitality Design - August 2019 - brand identity: 25hours hotels
Hospitality Design - August 2019 - 36
Hospitality Design - August 2019 - 37
Hospitality Design - August 2019 - 38
Hospitality Design - August 2019 - 39
Hospitality Design - August 2019 - 40
Hospitality Design - August 2019 - 41
Hospitality Design - August 2019 - 42
Hospitality Design - August 2019 - hd expo recap: the box
Hospitality Design - August 2019 - 44
Hospitality Design - August 2019 - 45
Hospitality Design - August 2019 - 46
Hospitality Design - August 2019 - 47
Hospitality Design - August 2019 - 48
Hospitality Design - August 2019 - 49
Hospitality Design - August 2019 - 50
Hospitality Design - August 2019 - 51
Hospitality Design - August 2019 - on the boards: pendry hotels
Hospitality Design - August 2019 - 53
Hospitality Design - August 2019 - 54
Hospitality Design - August 2019 - interview: new hoteliers
Hospitality Design - August 2019 - 56
Hospitality Design - August 2019 - 57
Hospitality Design - August 2019 - 58
Hospitality Design - August 2019 - 59
Hospitality Design - August 2019 - 60
Hospitality Design - August 2019 - 61
Hospitality Design - August 2019 - 62
Hospitality Design - August 2019 - 63
Hospitality Design - August 2019 - 64
Hospitality Design - August 2019 - interview: p.r.s. oberoi and adam d. tihany
Hospitality Design - August 2019 - 66
Hospitality Design - August 2019 - 67
Hospitality Design - August 2019 - 5 questions for damien perrot
Hospitality Design - August 2019 - 69
Hospitality Design - August 2019 - 70
Hospitality Design - August 2019 - designer profile: nir meiri
Hospitality Design - August 2019 - 72
Hospitality Design - August 2019 - carpet
Hospitality Design - August 2019 - 74
Hospitality Design - August 2019 - 75
Hospitality Design - August 2019 - 76
Hospitality Design - August 2019 - made in america
Hospitality Design - August 2019 - 78
Hospitality Design - August 2019 - 79
Hospitality Design - August 2019 - 80
Hospitality Design - August 2019 - seating
Hospitality Design - August 2019 - 82
Hospitality Design - August 2019 - 83
Hospitality Design - August 2019 - 84
Hospitality Design - August 2019 - 85
Hospitality Design - August 2019 - 86
Hospitality Design - August 2019 - surfaces
Hospitality Design - August 2019 - 88
Hospitality Design - August 2019 - 89
Hospitality Design - August 2019 - 90
Hospitality Design - August 2019 - brand builders: larry traxler
Hospitality Design - August 2019 - 92
Hospitality Design - August 2019 - 93
Hospitality Design - August 2019 - brand builders: andrew alford
Hospitality Design - August 2019 - 95
Hospitality Design - August 2019 - brand builders: celia geyer
Hospitality Design - August 2019 - 97
Hospitality Design - August 2019 - brand builders: brad wilson
Hospitality Design - August 2019 - 99
Hospitality Design - August 2019 - 100
Hospitality Design - August 2019 - 101
Hospitality Design - August 2019 - 102
Hospitality Design - August 2019 - 103
Hospitality Design - August 2019 - 104
Hospitality Design - August 2019 - Projects
Hospitality Design - August 2019 - twa hotel
Hospitality Design - August 2019 - 107
Hospitality Design - August 2019 - 108
Hospitality Design - August 2019 - 109
Hospitality Design - August 2019 - 110
Hospitality Design - August 2019 - 111
Hospitality Design - August 2019 - little shelter
Hospitality Design - August 2019 - 113
Hospitality Design - August 2019 - 114
Hospitality Design - August 2019 - 115
Hospitality Design - August 2019 - 116
Hospitality Design - August 2019 - 117
Hospitality Design - August 2019 - dovecote
Hospitality Design - August 2019 - 119
Hospitality Design - August 2019 - 120
Hospitality Design - August 2019 - 121
Hospitality Design - August 2019 - 122
Hospitality Design - August 2019 - 123
Hospitality Design - August 2019 - 124
Hospitality Design - August 2019 - 125
Hospitality Design - August 2019 - ad index
Hospitality Design - August 2019 - 127
Hospitality Design - August 2019 - back space: kemper hyers
Hospitality Design - August 2019 - Cover3
Hospitality Design - August 2019 - Cover4
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