Hospitality Design - September 2019 - 8

from the editor
100 Broadway, 14th Floor, New York, New York 10005

Photo by KATE PREVITE

bright ideas
Since design is a combination of many factors-form,
function, artistry, experience-inspiration can be found
anywhere. So, for our Beyond Hospitality issue, we have
gathered a wealth of sources to not only spark creativity, but
also inform and offer a new lens to approach our everyday.
We start with three Instagram influencers (page 33)
who span pop-up experiences, art, and interior styling. Love
social media or not, they represent what it means (and how
successful one can be) when you live and breathe your brand.
A holistic approach is also evident in seven design firms'
offices, created to both match their philosophy on style and
offer a better work-life balance. And that's just the beginning.
We profile eight powerhouses who are masters in their own
disciplines from avant-garde architecture to urban planning, and everything in between.
Looking at how they have approached their careers offers a fresh perspective-which is also
the reason why we chose our three distinct feature projects.
As an event producer, I have always been a fan of the Summit Series because of how
they bring together creative minds in interesting settings to connect and inspire. Now, they
have a home base with Horizon thanks to architect Brian MacKay-Lyons, who has found
his calling in creating communities. Connecting the Sea of Cortez to the desert landscape
was how architect Boris Pena conceived of Solaz Los Cabos on Mexico's Baja Peninsula. The
property is gigantic, but Pena was determined to make each space feel intimate-as if you're
hunkering down in a small (yet incredibly chic) fishing village.
The foundation of hospitality is about being welcoming and inclusive. It's right there in
the name and one of the reasons I've been with this brand for almost two decades. When
deciding to include Equinox in this issue, we set politics aside and instead looked at the many
standout collaborators behind the project: Rockwell Group, SOM, Joyce Wang, and Chris
Norton. Plus, it's a holistic representation of what the $4 trillion wellness industry can look
like in hospitality, a calming respite from the bustling city as the designers crafted a homeaway-from-home destination. As Equinox Hotels CEO Norton puts it, "The definition of
lifestyle is no longer about standing in line to get to the rooftop and partying all weekend. It's
more than that."
If you are looking for cross-discipline inspiration, don't miss our one-day Elevate
conference on September 18th in New York, where Aaron Richter, senior vice president
of design at Equinox, will be one of the handful of powerful speakers sharing big ideas.
We are also partnering with our sister publications Contract, design:retail, Healthcare
Design, and Environments for Aging to bring back our Women in Design awards on
October 4th at 1 Hotel Brooklyn Bridge, where we'll honor 10 women who have made
a tremendous impact in each of their fields. You will definitely walk away inspired
and excited about the future of design. Tickets are on sale at hdelevate.com and
womenindesignaward.com, respectively.
Stacy Shoemaker Rauen
Editor in Chief/Senior Vice President of Design
Follow me on Instagram: @StacyRauen

hd editorial advisory board
Andrew Alford AJ Capital Partners David Ashen dash design Jeffrey Beers Jeffrey Beers International Malcolm Berg
EoA Matthew Berman Workshop/APD Mark Boekenheide Las Vegas Sands Glen Coben Glen & Co. Meghann
Day HBA Gary Dollens Hyatt Deborah Lloyd Forrest ForrestPerkins Julie Frank Highgate Hotels Timothy Griffin The
Hoxton William Harris AvroKO Kemper Hyers Auberge Resorts Collection Amy Hulbert Best Western International
Tom Ito Gensler Gulla Jónsdóttir Gulla Jónsdóttir Architecture + Design Helen Jorgensen Host Hotels & Resorts Jon
Kastl Champalimaud Aliya Khan Marriott International Raul Leal Virgin Hotels Scott Lee SB Architects Jeremy Levitt
Parts and Labor Tony Machado Starwood Capital Lisa McClung INT LLC Margaret McMahon Wimberly Interiors Will
Meyer Meyer Davis Julia Monk HOK Alessandro Munge Studio Munge Barry Nidiffer Barry Partners Lionel Ohayon
ICRAVE Robert Polacek Puccini Group Brian Quinn Choice Hotels Adam Rolston INC Architecture & Design
Thomas Schoos Schoos Design Lisa Simeone Simeone Deary Design Group Kellie Sirna Studio 11 Design Sam
Suleman Equinox Hospitality Shawn Sullivan Rockwell Group Michael Suomi Stonehill Taylor Roger Thomas Wynn
Design and Development Larry Traxler Hilton Worldwide Audra Tuskes NeueHouse Joel Villalon BraytonHughes Design
Studios Anne Wilkinson BAMO

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Hospitality Design - September 2019

Table of Contents for the Digital Edition of Hospitality Design - September 2019
