Hospitality Design - October 2019 - 38

The pink-tinged Poni Bar, Saxon + Parole's
former dungeon-chic private dining space
Mexican-inspired tequila and mezcal
bar Ghost Donkey in New York

038

October 2019 hospitalitydesign.com

spotter completed more than 100 trips to places
like Kuala Lumpur, Taipei, Malé, and Paris-all
in the name of research for future branding and
concept design opportunities.
It's Brand Bureau's job to dive deep into
their findings so they can create experiential
moments through music, lighting design,
uniform styles, social media, and the culture
of service. Each guest is looking for a different
experience when they sit down at a restaurant,
and for Emmanuelle and her 40-person team,
it's all about figuring them out before they can
decide if they want sparkling or still.
"We need complete flexibility because of
how we all work together," says Farmerie.
"Some other companies wouldn't need as much
as we crave because they think there is only one
way to think of a space, or there is only one way
to create a menu. We don't operate like that."
Brand Bureau posits a different idea of
how food and beverage can be merged into
a single experience. Emmanuelle is the idea
generator, traveling the world all in the name
of experiencing different cultures through
seemingly endless bar crawls and plates of
inventive regional cuisine. She reports back

to the founding partners and Farmerie, who
then take her ideas and turn them into a
reality-whether it's for one of their own
restaurants or a concept they are working on
for a third party. "We're a success only because
of the insane amount of research Brand
Bureau does," says Farmerie. "We don't look
to involve trends in our spaces, but the idea is
to understand the trend and come up with our
own version of it based on what feels right."
For the past eight years, Farmerie has
been an instrumental part of the evolution of
Saxon + Parole, including the transformation
of the dungeon-chic private dining space into
new Manhattan hotspot Poni Bar. Crediting
O'Neal with the overall vision for the space,
he created a rosé- and Asian seafood-focused
menu with a self-serve beverage operation
that has close to 20 different varieties to
choose from-most of which just so happen
to be pink. "The food comes from the main
kitchen [upstairs at Saxon + Parole] and
is delivered through a small window," he
says. "We designed it that way, so you feel
constantly cocooned-in and the service doesn't
change the magic of the space."

Photos by NOAH FECKS and CHARLES DE VAIVRE

perspectives interview


http://www.hospitalitydesign.com

Hospitality Design - October 2019

Table of Contents for the Digital Edition of Hospitality Design - October 2019

Hospitality Design - October 2019
Contents
from the editor
behind the design
people: cityscene toronto
people: hd elevate
sketchbook
interview: restaurateurs
interview: on our radar
interview: development duos
5 question for marian beke
profile: connor mcginn
bdny preview
window coverings
casegoods
outdoor furniture
tables
dining around: restaurants
dining around: sweet shops
dining around: cafés
dining around: beer + wine bars
dining around: nightlife
ad index
back space: gabrielle hamilton
Hospitality Design - October 2019 - Intro
Hospitality Design - October 2019 - Hospitality Design - October 2019
Hospitality Design - October 2019 - Cover2
Hospitality Design - October 2019 - 1
Hospitality Design - October 2019 - 2
Hospitality Design - October 2019 - 3
Hospitality Design - October 2019 - 4
Hospitality Design - October 2019 - Contents
Hospitality Design - October 2019 - 6
Hospitality Design - October 2019 - 7
Hospitality Design - October 2019 - from the editor
Hospitality Design - October 2019 - 9
Hospitality Design - October 2019 - 10
Hospitality Design - October 2019 - 11
Hospitality Design - October 2019 - behind the design
Hospitality Design - October 2019 - 13
Hospitality Design - October 2019 - 14
Hospitality Design - October 2019 - 15
Hospitality Design - October 2019 - people: cityscene toronto
Hospitality Design - October 2019 - 17
Hospitality Design - October 2019 - people: hd elevate
Hospitality Design - October 2019 - 19
Hospitality Design - October 2019 - 20
Hospitality Design - October 2019 - 21
Hospitality Design - October 2019 - 22
Hospitality Design - October 2019 - 23
Hospitality Design - October 2019 - 24
Hospitality Design - October 2019 - sketchbook
Hospitality Design - October 2019 - 26
Hospitality Design - October 2019 - 27
Hospitality Design - October 2019 - 28
Hospitality Design - October 2019 - 29
Hospitality Design - October 2019 - 30
Hospitality Design - October 2019 - 31
Hospitality Design - October 2019 - 32
Hospitality Design - October 2019 - 33
Hospitality Design - October 2019 - 34
Hospitality Design - October 2019 - interview: restaurateurs
Hospitality Design - October 2019 - 36
Hospitality Design - October 2019 - 37
Hospitality Design - October 2019 - 38
Hospitality Design - October 2019 - 39
Hospitality Design - October 2019 - 40
Hospitality Design - October 2019 - 41
Hospitality Design - October 2019 - 42
Hospitality Design - October 2019 - 43
Hospitality Design - October 2019 - 44
Hospitality Design - October 2019 - 45
Hospitality Design - October 2019 - 46
Hospitality Design - October 2019 - 47
Hospitality Design - October 2019 - 48
Hospitality Design - October 2019 - interview: on our radar
Hospitality Design - October 2019 - 50
Hospitality Design - October 2019 - 51
Hospitality Design - October 2019 - 52
Hospitality Design - October 2019 - 53
Hospitality Design - October 2019 - 54
Hospitality Design - October 2019 - 55
Hospitality Design - October 2019 - 56
Hospitality Design - October 2019 - 57
Hospitality Design - October 2019 - 58
Hospitality Design - October 2019 - 59
Hospitality Design - October 2019 - interview: development duos
Hospitality Design - October 2019 - 61
Hospitality Design - October 2019 - 62
Hospitality Design - October 2019 - 63
Hospitality Design - October 2019 - 64
Hospitality Design - October 2019 - 65
Hospitality Design - October 2019 - 5 question for marian beke
Hospitality Design - October 2019 - 67
Hospitality Design - October 2019 - 68
Hospitality Design - October 2019 - profile: connor mcginn
Hospitality Design - October 2019 - 70
Hospitality Design - October 2019 - bdny preview
Hospitality Design - October 2019 - 72
Hospitality Design - October 2019 - 73
Hospitality Design - October 2019 - 74
Hospitality Design - October 2019 - 75
Hospitality Design - October 2019 - 76
Hospitality Design - October 2019 - window coverings
Hospitality Design - October 2019 - 78
Hospitality Design - October 2019 - casegoods
Hospitality Design - October 2019 - 80
Hospitality Design - October 2019 - 81
Hospitality Design - October 2019 - 82
Hospitality Design - October 2019 - outdoor furniture
Hospitality Design - October 2019 - 84
Hospitality Design - October 2019 - 85
Hospitality Design - October 2019 - 86
Hospitality Design - October 2019 - 87
Hospitality Design - October 2019 - 88
Hospitality Design - October 2019 - 89
Hospitality Design - October 2019 - 90
Hospitality Design - October 2019 - tables
Hospitality Design - October 2019 - 92
Hospitality Design - October 2019 - 93
Hospitality Design - October 2019 - 94
Hospitality Design - October 2019 - 95
Hospitality Design - October 2019 - 96
Hospitality Design - October 2019 - 97
Hospitality Design - October 2019 - dining around: restaurants
Hospitality Design - October 2019 - 99
Hospitality Design - October 2019 - 100
Hospitality Design - October 2019 - 101
Hospitality Design - October 2019 - 102
Hospitality Design - October 2019 - 103
Hospitality Design - October 2019 - 104
Hospitality Design - October 2019 - 105
Hospitality Design - October 2019 - 106
Hospitality Design - October 2019 - 107
Hospitality Design - October 2019 - 108
Hospitality Design - October 2019 - 109
Hospitality Design - October 2019 - 110
Hospitality Design - October 2019 - 111
Hospitality Design - October 2019 - dining around: sweet shops
Hospitality Design - October 2019 - 113
Hospitality Design - October 2019 - 114
Hospitality Design - October 2019 - 115
Hospitality Design - October 2019 - 116
Hospitality Design - October 2019 - 117
Hospitality Design - October 2019 - dining around: cafés
Hospitality Design - October 2019 - 119
Hospitality Design - October 2019 - 120
Hospitality Design - October 2019 - 121
Hospitality Design - October 2019 - 122
Hospitality Design - October 2019 - 123
Hospitality Design - October 2019 - dining around: beer + wine bars
Hospitality Design - October 2019 - 125
Hospitality Design - October 2019 - 126
Hospitality Design - October 2019 - 127
Hospitality Design - October 2019 - dining around: nightlife
Hospitality Design - October 2019 - 129
Hospitality Design - October 2019 - 130
Hospitality Design - October 2019 - 131
Hospitality Design - October 2019 - 132
Hospitality Design - October 2019 - 133
Hospitality Design - October 2019 - 134
Hospitality Design - October 2019 - 135
Hospitality Design - October 2019 - 136
Hospitality Design - October 2019 - 137
Hospitality Design - October 2019 - 138
Hospitality Design - October 2019 - 139
Hospitality Design - October 2019 - 140
Hospitality Design - October 2019 - 141
Hospitality Design - October 2019 - 142
Hospitality Design - October 2019 - 143
Hospitality Design - October 2019 - 144
Hospitality Design - October 2019 - 145
Hospitality Design - October 2019 - 146
Hospitality Design - October 2019 - 147
Hospitality Design - October 2019 - 148
Hospitality Design - October 2019 - 149
Hospitality Design - October 2019 - ad index
Hospitality Design - October 2019 - 151
Hospitality Design - October 2019 - back space: gabrielle hamilton
Hospitality Design - October 2019 - Cover3
Hospitality Design - October 2019 - Cover4
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