advertorial Q&A with nicole gaynor market manager, room & board business interiors Describe your business in one sentence. Business Interiors is Room & Board's curated selection of commercial-grade, warranty-backed furniture plus specialized services for businesses and design/build industry professionals. How has your company evolved over the years? Room & Board has been a respected player in the residential furniture business for 40 years. Customers who purchased pieces for their homes were coming to us for their businesses too, so Business Interiors grew organically from demand. In 2019, we officially launched a selection of commercial-grade pieces that we back with a five- or ten-year warranty. Tell us something surprising about your company that people may not know. We now offer a high-volume discount to Business Interiors customers based on how much and how often they purchase. Customers already appreciate our transparent pricing, and this makes it even easier to choose Room & Board. What differentiates you from your competitors? Our level of service. We have a dedicated team of Project Coordinators for Business Interiors customers, we deliver in-stock items in as few as six days, and we have our own white-glove Room & Board delivery service. 066 March/April 2020 hospitalitydesign.com How important is customization? How has it enhanced your products or relationships with clients? Room & Board is known for manufacturing in the United States. In fact, more than 90% of our products are made by American craftspeople. Because of these U.S. relationships, we're able to offer customized product-from COM upholstery to custom storage-at an outstanding value. Customers trust us to create unique solutions quickly.http://www.hospitalitydesign.com