Hospitality Design - June 2020 - 30

Photos by STEPHEN KENT JOHNSON and courtesy of IAN SCHRAGER COMPANY

perspectives business sense

The terrace atop the PUBLIC hotel in New York, the handiwork
of the Ian Schrager Company and Herzog & de Meuron

Maison De La Luz in New Orleans from
Ace Hotel Group and Studio Shamshiri

THE HUMAN ELEMENT

Hotels are also taking into account big-picture
objectives. "We don't want to lose sight of the
safety of our guests and our team members,
or the fact that we're hospitality providers, not
healthcare providers," says Traxler of Hilton.
Wellness will be exemplified in antiviral
fabrics and materials that designers will now
put front and center "in a way that is still warm
and comforting," adds Ian Carter, president of
global development, architecture, design, and
construction at Hilton. Biophilia will become
more vital, he continues, "blurring the lines
between indoor and outdoor spaces. Instead of
incorporating screens, we're thinking about more
natural materials and greenery in our design."
Neil Jacobs, CEO of Six Senses Hotels
Resorts Spas, is navigating the road ahead by
"broadening and deepening those pillars" of
sustainability and wellness that have anchored
the brand from the get-go. In addition to
looking at programming that is geared toward
strengthening the immune system, his team is
also focused on "how we treat people, how we

030

June 2020 hospitalitydesign.com

The Abu Dhabi EDITION, a collaboration between
the Ian Schrager Company and Wimberly Interiors

behave, and what drives people to get up in the
morning and go about their lives," he says.
Despite these changes, hoteliers are faced
with figuring out how to maintain a social
spirit in their properties. "It's always going to
be customer needs that are the driver of our
experience," says Brad Wilson, president of
Ace Hotel Group. While some hotel companies
are contemplating eliminating such staples as
roomservice and minibars, Wilson has a contrary
thought: "In a world where, if anything, we'll
probably turn inward, maybe safe roomservice
is better than no roomservice, and maybe a safe
minibar should be expanded."
With such best practices anticipated to be at
the forefront for hotels, storytelling, community
building, and experiences will be more important
than ever. Brad Nichols, principal at private
equity company Geolo Capital, whose portfolio
of hotels skews to urban markets and relies on
F&B for 20 to 40 percent of its profits, says the
concept of physical distancing is "antithetical to
basic human nature." While guest and employee
safety is top of mind, many hoteliers, including

Sydell Group founder and CEO Andrew Zobler,
are making temporary design changes while the
world awaits a return to normal. A hotel, he says,
still needs to possess elements of entertainment
and fun so "it's a place people want to be."
Despite what will be necessary adjustments,
at least in the short term, many have faith in
people's ability to adapt. "I don't want people to
not feel the energy and excitement when they
come into one of our hotels. I'm for staying closed
until [we] can deliver on all of those things," says
visionary hotelier Ian Schrager, founder of the
EDITION and PUBLIC brands.
The industry is not on the cusp of a paradigm
shift, he continues. "I've never seen a calamity
in the history of humanity that didn't return to
normal, from Noah's Ark on. We'll make slight
adjustments, but we are human beings. We are
wired the same way and we will continue on with
the way we were behaving before." hd
Rep ort i ng was done as of Fri day, May 29t h.
Check hosp i t ali t yd esi g n.com for cont i nu ed
coverage.


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Hospitality Design - June 2020

Table of Contents for the Digital Edition of Hospitality Design - June 2020

Hospitality Design - June 2020
contents
from the editor
behind the design
sketchbook
business sense: state of the industry
interview: chip conley
interview: owners’ roundtable
interview: hoteliers
brand identity: rosewood hotels & resorts
places: nashville
places: malaysia
profile: andrew zuckerman
from spain
furniture
fabrics
made in america
surfaces
hotel hot list
aman new york
nomad london
the londoner
surety hotel
one&only portonovi
pendry west hollywood
virgin las vegas
the rockaway hotel
luxury spinoffs
projects
hualuxe xi’an hi-tech zone
casa cook el gouna
nômade tulum
meehotel
ad index
back space: richard and sara combs
Hospitality Design - June 2020 - Intro
Hospitality Design - June 2020 - Hospitality Design - June 2020
Hospitality Design - June 2020 - Cover2
Hospitality Design - June 2020 - 1
Hospitality Design - June 2020 - 2
Hospitality Design - June 2020 - 3
Hospitality Design - June 2020 - 4
Hospitality Design - June 2020 - contents
Hospitality Design - June 2020 - 6
Hospitality Design - June 2020 - 7
Hospitality Design - June 2020 - from the editor
Hospitality Design - June 2020 - 9
Hospitality Design - June 2020 - 10
Hospitality Design - June 2020 - 11
Hospitality Design - June 2020 - behind the design
Hospitality Design - June 2020 - 13
Hospitality Design - June 2020 - 14
Hospitality Design - June 2020 - 15
Hospitality Design - June 2020 - 16
Hospitality Design - June 2020 - sketchbook
Hospitality Design - June 2020 - 18
Hospitality Design - June 2020 - 19
Hospitality Design - June 2020 - 20
Hospitality Design - June 2020 - 21
Hospitality Design - June 2020 - business sense: state of the industry
Hospitality Design - June 2020 - 23
Hospitality Design - June 2020 - 24
Hospitality Design - June 2020 - 25
Hospitality Design - June 2020 - 26
Hospitality Design - June 2020 - 27
Hospitality Design - June 2020 - 28
Hospitality Design - June 2020 - 29
Hospitality Design - June 2020 - 30
Hospitality Design - June 2020 - 31
Hospitality Design - June 2020 - interview: chip conley
Hospitality Design - June 2020 - 33
Hospitality Design - June 2020 - interview: owners’ roundtable
Hospitality Design - June 2020 - 35
Hospitality Design - June 2020 - 36
Hospitality Design - June 2020 - 37
Hospitality Design - June 2020 - 38
Hospitality Design - June 2020 - interview: hoteliers
Hospitality Design - June 2020 - 40
Hospitality Design - June 2020 - 41
Hospitality Design - June 2020 - 42
Hospitality Design - June 2020 - 43
Hospitality Design - June 2020 - 44
Hospitality Design - June 2020 - 45
Hospitality Design - June 2020 - brand identity: rosewood hotels & resorts
Hospitality Design - June 2020 - 47
Hospitality Design - June 2020 - 48
Hospitality Design - June 2020 - 49
Hospitality Design - June 2020 - 50
Hospitality Design - June 2020 - places: nashville
Hospitality Design - June 2020 - 52
Hospitality Design - June 2020 - 53
Hospitality Design - June 2020 - places: malaysia
Hospitality Design - June 2020 - 55
Hospitality Design - June 2020 - 56
Hospitality Design - June 2020 - 57
Hospitality Design - June 2020 - 58
Hospitality Design - June 2020 - profile: andrew zuckerman
Hospitality Design - June 2020 - from spain
Hospitality Design - June 2020 - 61
Hospitality Design - June 2020 - 62
Hospitality Design - June 2020 - furniture
Hospitality Design - June 2020 - 64
Hospitality Design - June 2020 - 65
Hospitality Design - June 2020 - 66
Hospitality Design - June 2020 - 67
Hospitality Design - June 2020 - 68
Hospitality Design - June 2020 - 69
Hospitality Design - June 2020 - 70
Hospitality Design - June 2020 - fabrics
Hospitality Design - June 2020 - 72
Hospitality Design - June 2020 - 73
Hospitality Design - June 2020 - 74
Hospitality Design - June 2020 - made in america
Hospitality Design - June 2020 - 76
Hospitality Design - June 2020 - 77
Hospitality Design - June 2020 - 78
Hospitality Design - June 2020 - surfaces
Hospitality Design - June 2020 - 80
Hospitality Design - June 2020 - 81
Hospitality Design - June 2020 - 82
Hospitality Design - June 2020 - hotel hot list
Hospitality Design - June 2020 - aman new york
Hospitality Design - June 2020 - nomad london
Hospitality Design - June 2020 - the londoner
Hospitality Design - June 2020 - 87
Hospitality Design - June 2020 - surety hotel
Hospitality Design - June 2020 - one&only portonovi
Hospitality Design - June 2020 - pendry west hollywood
Hospitality Design - June 2020 - virgin las vegas
Hospitality Design - June 2020 - the rockaway hotel
Hospitality Design - June 2020 - luxury spinoffs
Hospitality Design - June 2020 - 94
Hospitality Design - June 2020 - 95
Hospitality Design - June 2020 - 96
Hospitality Design - June 2020 - projects
Hospitality Design - June 2020 - hualuxe xi’an hi-tech zone
Hospitality Design - June 2020 - 99
Hospitality Design - June 2020 - 100
Hospitality Design - June 2020 - 101
Hospitality Design - June 2020 - 102
Hospitality Design - June 2020 - 103
Hospitality Design - June 2020 - casa cook el gouna
Hospitality Design - June 2020 - 105
Hospitality Design - June 2020 - 106
Hospitality Design - June 2020 - 107
Hospitality Design - June 2020 - nômade tulum
Hospitality Design - June 2020 - 109
Hospitality Design - June 2020 - 110
Hospitality Design - June 2020 - 111
Hospitality Design - June 2020 - 112
Hospitality Design - June 2020 - 113
Hospitality Design - June 2020 - meehotel
Hospitality Design - June 2020 - 115
Hospitality Design - June 2020 - 116
Hospitality Design - June 2020 - 117
Hospitality Design - June 2020 - ad index
Hospitality Design - June 2020 - 119
Hospitality Design - June 2020 - back space: richard and sara combs
Hospitality Design - June 2020 - Cover3
Hospitality Design - June 2020 - Cover4
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