Hospitality Design - June 2020 - 59

products profile
By Matt Dougherty
Photography by Victoria Hely-Hutchinson

IN BLOOM

Andrew Zuckerman's growing vision

Andrew Zuckerman has been playing with
images since childhood, starting in elementary
school when he learned how to develop photos
in his parents' darkroom. In high school, he
took up filmmaking, which led him from
Washington, DC to New York to attend the
School of Visual Arts.
He has since married both passions into a
category-defying career. In 2007, his short film
High Falls premiered at the Sundance Film
Festival, the same year his animal portrait
series was published in his first book, Creature.
"This book was my initial investigation of
nature through a minimalistic lens," he says. "I
love the chaotic and complicated patterns and
ephemeral qualities."
Known for his hyper-real, close-up
images set against a stark white background,
Zuckerman's photos transcend the subject,
whether his lens captures the rarely seen
physical qualities of birds in flight or intimate
depictions of visionaries like Frank Gehry,
Solange, Jane Goodall, and Jony Ive.
His work has won him accolades for insight
into the world around him, encouraging
Zuckerman to pursue his current venture,
Superflower, which he founded in New
York last year with his wife, Nicole Bergen.
The studio produces floral prints based on
Zuckerman's photographic exploration into the
natural world, taking cues from Japan's Edoperiod Ikebana and 19th-century European
patterns. "The design process exists solely in
the response-it's in the feeling more than the
thinking," he says. "When I follow that, I tend to
be able to find ways to make the work my own
in any category."
Zuckerman considers Superflower's
debut Florescence collection a departure from
his early work. "In those days, I was deeply
minimalist," he says. More recently, he aims
for "a feeling of essentialism than minimalism.
Ultimately, I'm searching for the best path
toward clarity and impact while maintaining
the truth that lies beneath the surface." hd
superflowerstudio.com; andrewzuckerman.com

Andrew Zuckerman and
business partner and wife
Nicole Bergen in front of
the Florescence collection's
Cannonball pattern

hospitalitydesign.com June 2020

059


http://www.superflowerstudio.com http://www.andrewzuckerman.com http://www.hospitalitydesign.com

Hospitality Design - June 2020

Table of Contents for the Digital Edition of Hospitality Design - June 2020

Hospitality Design - June 2020
contents
from the editor
behind the design
sketchbook
business sense: state of the industry
interview: chip conley
interview: owners’ roundtable
interview: hoteliers
brand identity: rosewood hotels & resorts
places: nashville
places: malaysia
profile: andrew zuckerman
from spain
furniture
fabrics
made in america
surfaces
hotel hot list
aman new york
nomad london
the londoner
surety hotel
one&only portonovi
pendry west hollywood
virgin las vegas
the rockaway hotel
luxury spinoffs
projects
hualuxe xi’an hi-tech zone
casa cook el gouna
nômade tulum
meehotel
ad index
back space: richard and sara combs
Hospitality Design - June 2020 - Intro
Hospitality Design - June 2020 - Hospitality Design - June 2020
Hospitality Design - June 2020 - Cover2
Hospitality Design - June 2020 - 1
Hospitality Design - June 2020 - 2
Hospitality Design - June 2020 - 3
Hospitality Design - June 2020 - 4
Hospitality Design - June 2020 - contents
Hospitality Design - June 2020 - 6
Hospitality Design - June 2020 - 7
Hospitality Design - June 2020 - from the editor
Hospitality Design - June 2020 - 9
Hospitality Design - June 2020 - 10
Hospitality Design - June 2020 - 11
Hospitality Design - June 2020 - behind the design
Hospitality Design - June 2020 - 13
Hospitality Design - June 2020 - 14
Hospitality Design - June 2020 - 15
Hospitality Design - June 2020 - 16
Hospitality Design - June 2020 - sketchbook
Hospitality Design - June 2020 - 18
Hospitality Design - June 2020 - 19
Hospitality Design - June 2020 - 20
Hospitality Design - June 2020 - 21
Hospitality Design - June 2020 - business sense: state of the industry
Hospitality Design - June 2020 - 23
Hospitality Design - June 2020 - 24
Hospitality Design - June 2020 - 25
Hospitality Design - June 2020 - 26
Hospitality Design - June 2020 - 27
Hospitality Design - June 2020 - 28
Hospitality Design - June 2020 - 29
Hospitality Design - June 2020 - 30
Hospitality Design - June 2020 - 31
Hospitality Design - June 2020 - interview: chip conley
Hospitality Design - June 2020 - 33
Hospitality Design - June 2020 - interview: owners’ roundtable
Hospitality Design - June 2020 - 35
Hospitality Design - June 2020 - 36
Hospitality Design - June 2020 - 37
Hospitality Design - June 2020 - 38
Hospitality Design - June 2020 - interview: hoteliers
Hospitality Design - June 2020 - 40
Hospitality Design - June 2020 - 41
Hospitality Design - June 2020 - 42
Hospitality Design - June 2020 - 43
Hospitality Design - June 2020 - 44
Hospitality Design - June 2020 - 45
Hospitality Design - June 2020 - brand identity: rosewood hotels & resorts
Hospitality Design - June 2020 - 47
Hospitality Design - June 2020 - 48
Hospitality Design - June 2020 - 49
Hospitality Design - June 2020 - 50
Hospitality Design - June 2020 - places: nashville
Hospitality Design - June 2020 - 52
Hospitality Design - June 2020 - 53
Hospitality Design - June 2020 - places: malaysia
Hospitality Design - June 2020 - 55
Hospitality Design - June 2020 - 56
Hospitality Design - June 2020 - 57
Hospitality Design - June 2020 - 58
Hospitality Design - June 2020 - profile: andrew zuckerman
Hospitality Design - June 2020 - from spain
Hospitality Design - June 2020 - 61
Hospitality Design - June 2020 - 62
Hospitality Design - June 2020 - furniture
Hospitality Design - June 2020 - 64
Hospitality Design - June 2020 - 65
Hospitality Design - June 2020 - 66
Hospitality Design - June 2020 - 67
Hospitality Design - June 2020 - 68
Hospitality Design - June 2020 - 69
Hospitality Design - June 2020 - 70
Hospitality Design - June 2020 - fabrics
Hospitality Design - June 2020 - 72
Hospitality Design - June 2020 - 73
Hospitality Design - June 2020 - 74
Hospitality Design - June 2020 - made in america
Hospitality Design - June 2020 - 76
Hospitality Design - June 2020 - 77
Hospitality Design - June 2020 - 78
Hospitality Design - June 2020 - surfaces
Hospitality Design - June 2020 - 80
Hospitality Design - June 2020 - 81
Hospitality Design - June 2020 - 82
Hospitality Design - June 2020 - hotel hot list
Hospitality Design - June 2020 - aman new york
Hospitality Design - June 2020 - nomad london
Hospitality Design - June 2020 - the londoner
Hospitality Design - June 2020 - 87
Hospitality Design - June 2020 - surety hotel
Hospitality Design - June 2020 - one&only portonovi
Hospitality Design - June 2020 - pendry west hollywood
Hospitality Design - June 2020 - virgin las vegas
Hospitality Design - June 2020 - the rockaway hotel
Hospitality Design - June 2020 - luxury spinoffs
Hospitality Design - June 2020 - 94
Hospitality Design - June 2020 - 95
Hospitality Design - June 2020 - 96
Hospitality Design - June 2020 - projects
Hospitality Design - June 2020 - hualuxe xi’an hi-tech zone
Hospitality Design - June 2020 - 99
Hospitality Design - June 2020 - 100
Hospitality Design - June 2020 - 101
Hospitality Design - June 2020 - 102
Hospitality Design - June 2020 - 103
Hospitality Design - June 2020 - casa cook el gouna
Hospitality Design - June 2020 - 105
Hospitality Design - June 2020 - 106
Hospitality Design - June 2020 - 107
Hospitality Design - June 2020 - nômade tulum
Hospitality Design - June 2020 - 109
Hospitality Design - June 2020 - 110
Hospitality Design - June 2020 - 111
Hospitality Design - June 2020 - 112
Hospitality Design - June 2020 - 113
Hospitality Design - June 2020 - meehotel
Hospitality Design - June 2020 - 115
Hospitality Design - June 2020 - 116
Hospitality Design - June 2020 - 117
Hospitality Design - June 2020 - ad index
Hospitality Design - June 2020 - 119
Hospitality Design - June 2020 - back space: richard and sara combs
Hospitality Design - June 2020 - Cover3
Hospitality Design - June 2020 - Cover4
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