Hospitality Design - September 2020 - 16

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Q&A

with Zoe Rahimi-Nolen and
Kimberly Pritchett
Emser Tile Brings Collective Creativity

What inspires you both? (Kimberly)

We're inspired by the intricate details of the
modern world, complemented by nature.
Our greatest inspiration comes from creative
collaborations with our clients. It's tremendously
rewarding to co-design, develop, and deliver
custom products for the missing pieces on
hospitality projects.

Tell us something surprising about your
company that people may not know.
(Zoe)

Zoe Rahimi-Nolen

What hospitality spaces have some of
your products been included in? (Zoe)

We've collaborated with several hotels, resorts
and casinos, supplying tile, stone and hard
surface materials, covering everything from floor
& wall tiles in guest bathrooms to countertops,
vanities & reception desks. You can also find our
touches in public spaces and exterior areas.
A recent example is, Resorts World in Las Vegas,
where we supplied floors, countertops and wall
accents exclusively for this property.

Describe a recent hospitality project you
worked on. What did you do? What was
the process like? (Zoe)

A great example is our collaboration with KNA
design in Los Angeles on the Caesars Palace
Las Vegas renovations. The Emser team worked
hand-in-hand with KNA, sourcing beautiful vein
cut marble and meeting the pricing requirements.
We were brought into the process early, allowing
us to fully understand the parameters, scope
and to provide the proper range approvals on the
natural stone.

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September 2020 hospitalitydesign.com

Kimberly Pritchett

Tell us something about your recent
product collaborations. (Kimberly)

Emser believes in the power of collective
creativity, which is why we were thrilled to
recently partner with Gensler on a product
design package called Building Blocks. It's a
curated collection that stylizes natural elements
into a harmonious blend of textures and
sizes. Its undeniable appeal has earned it a final
nomination in this year's 2020 Hospitality Design
Flooring Awards Products.

What trends are you paying attention to?
(Kimberly)

Wellness and biophilia are driving the market. The
impact of COVID has only amplified customer
desire for cleaner, healthier environments.
Additionally, we believe the desire for artisanal
and human touched products is balancing out the
recent rise in digital dependency. We're also seeing
more monochromatic schemes, with extended
textures and dimension as well as softer color
palettes and curvilinear patterns moving into
contract interiors.

The name Emser is formed by the initials of the
5 brothers who started the company in 1968, and
has become the largest privately held designer
and marketer of tile and natural stone in the
USA. We thrive on design partnerships - from
start to finish. Our deep relationships with
internationally based quarries, coupled with
our global manufacturing facilities allow us an
unusual ability to deliver a wide variety of stone,
porcelain, and glass solutions for large and small
projects. We have 4 distribution centers and 78
showrooms, offering local service and support.
http://www.emser.com http://www.hospitalitydesign.com
Hospitality Design - September 2020

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