Hospitality Design - September 2020 - 30

perspectives interview

A cozy guestroom at Marram Montauk in the
Hamptons on Long Island, New York

ATIT JARIWALA
CEO
Bridgeton Holdings
"I spent the first years of my life living in
a motel room," recalls Bridgeton Holdings
CEO Atit Jariwala, whose parents managed
an Econo Lodge in St. Louis. "Since the day I
was born, I've been in the business." Tasked
with such childhood chores as removing
trash from the property's parking lot, Jariwala
never envisioned a future career as an owner,
developer, and operator of hotels. Instead,
he studied economics at Yale, received an
MBA from Stanford, and pursued investment
banking, eventually zeroing in on real estate
because he was drawn to its "tangible nature,"
he says.

Full Circle

It was only once he started traveling and
splurging on F&B-fueled hotels markedly
unlike the one where he grew up that Jariwala
realized "how much I loved hospitality and
design," he says. After a stint at real estate
investment firm CIM Group, he made the

030

September 2020 hospitalitydesign.com

entrepreneurial leap and founded New York-based
Bridgeton Holdings in 2009. By "cobbling together
some dollars and taking a lot of risks," Jariwala
purchased his first hotel, a dated Howard Johnson
Express Inn in a prime location on New York's
Lower East Side. The experience was doubly
rewarding for Jariwala, who says revamping the
mid-tier property into the contemporary Gatsby
and seeing guests enjoy something "a little different
than your cookie-cutter motel" solidified his career
path and buoyed him to press on.

like the Marram, Jariwala explains, allow him and
his team to create lifelong memories for guests. "To
be part of that is such a privilege," he says.

All In

The Walker Hotel Tribeca in New York, the
sister property to the Art Deco-inspired Walker
Hotel Greenwich Village, also debuted last year.
Straddling Chinatown, SoHo, and Nolita, it's
situated in a former 19th-century button factory
with rooftop views, compact guestrooms, and
myriad F&B spaces, including a midcenturyImpact is Everything
inspired lobby lounge and an outpost of Blue
In 2015, Jariwala launched Bridgeton, the boutique Bottle Coffee. Jariwala chose on-the-rise Brooklyn
arm of Bridgeton Holdings that is dedicated to more designers Cycle Projects for its restaurant and
design-centric hotels. Among those is the Marram
rooftop and John McCormick for the subterranean
Montauk. Planted on the shores of the Atlantic
bar, which reflect Jariwala's desire to work with
Ocean, it opened in the Hamptons last year with
"super hungry" and unconventional studios,
a goal to celebrate life's simple pleasures. "What
he says. Deeply embedded in the design and
gets me up every morning is hearing that someone execution of each of his hotels, Jariwala seeks likewas blown away that we were able to set them up
minded collaborators "who can help us expand
with something they'll remember," says Jariwala.
how we think about design. It's a discovery
Bridgeton, which boasts an in-house design team,
process. I want to understand their ethos, what
partnered with Brooklyn, New York-based Studio
makes them click, and that they care," he says.
Tack to lead the transformation of the old Atlantic
"Putting together the right pieces is the most
Terrace Motel into the resort in New York. Hotels
important part of the project."


http://www.hospitalitydesign.com

Hospitality Design - September 2020

Table of Contents for the Digital Edition of Hospitality Design - September 2020

Hospitality Design - September 2020
contents
from the editor
behind the design
sketchbook
interview: on our radar
interview: hospitality’s evolution
interview: chefs and restaurateurs
profile: ido garini
products: art
products: lighting
products: bath
products: outdoor furniture
placemakers
placemakers: aka patagonia
placemakers: taj rishikesh resort & spa
placemakers: palm hotel sri lanka
dining out
dining out: restaurants
dining out: fast casual
dining out: wine bars
dining out: cafès
dining out: hotel f&b
ad index
back space: tre wilcox
Hospitality Design - September 2020 - Intro
Hospitality Design - September 2020 - Hospitality Design - September 2020
Hospitality Design - September 2020 - Cover2
Hospitality Design - September 2020 - 1
Hospitality Design - September 2020 - 2
Hospitality Design - September 2020 - 3
Hospitality Design - September 2020 - 4
Hospitality Design - September 2020 - contents
Hospitality Design - September 2020 - 6
Hospitality Design - September 2020 - 7
Hospitality Design - September 2020 - from the editor
Hospitality Design - September 2020 - 9
Hospitality Design - September 2020 - 10
Hospitality Design - September 2020 - 11
Hospitality Design - September 2020 - behind the design
Hospitality Design - September 2020 - 13
Hospitality Design - September 2020 - 14
Hospitality Design - September 2020 - 15
Hospitality Design - September 2020 - 16
Hospitality Design - September 2020 - 17
Hospitality Design - September 2020 - 18
Hospitality Design - September 2020 - sketchbook
Hospitality Design - September 2020 - 20
Hospitality Design - September 2020 - 21
Hospitality Design - September 2020 - 22
Hospitality Design - September 2020 - 23
Hospitality Design - September 2020 - interview: on our radar
Hospitality Design - September 2020 - 25
Hospitality Design - September 2020 - 26
Hospitality Design - September 2020 - 27
Hospitality Design - September 2020 - interview: hospitality’s evolution
Hospitality Design - September 2020 - 29
Hospitality Design - September 2020 - 30
Hospitality Design - September 2020 - 31
Hospitality Design - September 2020 - 32
Hospitality Design - September 2020 - 33
Hospitality Design - September 2020 - 34
Hospitality Design - September 2020 - 35
Hospitality Design - September 2020 - 36
Hospitality Design - September 2020 - interview: chefs and restaurateurs
Hospitality Design - September 2020 - 38
Hospitality Design - September 2020 - 39
Hospitality Design - September 2020 - 40
Hospitality Design - September 2020 - 41
Hospitality Design - September 2020 - 42
Hospitality Design - September 2020 - 43
Hospitality Design - September 2020 - 44
Hospitality Design - September 2020 - 45
Hospitality Design - September 2020 - 46
Hospitality Design - September 2020 - 47
Hospitality Design - September 2020 - 48
Hospitality Design - September 2020 - profile: ido garini
Hospitality Design - September 2020 - 50
Hospitality Design - September 2020 - products: art
Hospitality Design - September 2020 - 52
Hospitality Design - September 2020 - 53
Hospitality Design - September 2020 - 54
Hospitality Design - September 2020 - products: lighting
Hospitality Design - September 2020 - 56
Hospitality Design - September 2020 - 57
Hospitality Design - September 2020 - 58
Hospitality Design - September 2020 - 59
Hospitality Design - September 2020 - 60
Hospitality Design - September 2020 - products: bath
Hospitality Design - September 2020 - 62
Hospitality Design - September 2020 - 63
Hospitality Design - September 2020 - 64
Hospitality Design - September 2020 - products: outdoor furniture
Hospitality Design - September 2020 - 66
Hospitality Design - September 2020 - 67
Hospitality Design - September 2020 - 68
Hospitality Design - September 2020 - placemakers
Hospitality Design - September 2020 - placemakers: aka patagonia
Hospitality Design - September 2020 - 71
Hospitality Design - September 2020 - placemakers: taj rishikesh resort & spa
Hospitality Design - September 2020 - 73
Hospitality Design - September 2020 - placemakers: palm hotel sri lanka
Hospitality Design - September 2020 - 75
Hospitality Design - September 2020 - 76
Hospitality Design - September 2020 - 77
Hospitality Design - September 2020 - 78
Hospitality Design - September 2020 - dining out
Hospitality Design - September 2020 - dining out: restaurants
Hospitality Design - September 2020 - 81
Hospitality Design - September 2020 - 82
Hospitality Design - September 2020 - 83
Hospitality Design - September 2020 - 84
Hospitality Design - September 2020 - 85
Hospitality Design - September 2020 - dining out: fast casual
Hospitality Design - September 2020 - 87
Hospitality Design - September 2020 - 88
Hospitality Design - September 2020 - 89
Hospitality Design - September 2020 - dining out: wine bars
Hospitality Design - September 2020 - 91
Hospitality Design - September 2020 - 92
Hospitality Design - September 2020 - 93
Hospitality Design - September 2020 - dining out: cafès
Hospitality Design - September 2020 - 95
Hospitality Design - September 2020 - 96
Hospitality Design - September 2020 - 97
Hospitality Design - September 2020 - dining out: hotel f&b
Hospitality Design - September 2020 - 99
Hospitality Design - September 2020 - 100
Hospitality Design - September 2020 - 101
Hospitality Design - September 2020 - ad index
Hospitality Design - September 2020 - 103
Hospitality Design - September 2020 - back space: tre wilcox
Hospitality Design - September 2020 - Cover3
Hospitality Design - September 2020 - Cover4
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