Hospitality Design - September 2020 - 35

Social Living

The firm's hospitality work has paved the way
for numerous co-living projects-a relatively
new style of housing that allows people to
rent a space, sometimes only a furnished
bedroom, in an amenity-rich building
designed for social interaction. Projects on
the boards include the Ollie at Baumhaus in
Pittsburgh, a yet-to-open DM Development
in San Francisco, and various locations for
brands Society Living and the X Company.
For many of these, Workshop/APD's
designs feature social stairs that function as
mini amphitheaters where people can sit,
work, and connect. At PMG's Society Las
Olas in Fort Lauderdale, for example, the
team incorporated a series of undulating
mounds within the landscape where
residents can lounge and gather outside. "The
exciting thing about co-living is you get to see
people engage with your design, which brings

the architecture to life," Kotchen says. "There's
something stimulating about that."

Outdoor Luxury

The firm is also spearheading the design of
the 13-acre AutoCamp outpost in Cape Cod,
Massachusetts, set to open in 2021. Overlooking
Buzzards Bay and the Atlantic Ocean, the
midcentury-inspired, lobby-like clubhouse will
juxtapose charred and natural cedar with black
steel and concrete, heavily informed by the
architecture prevalent in the area throughout
the 20th century. Home to customized
Airstream trailers, suites, and secluded
glamping options, the property is dedicated
to indoor-outdoor living, drawing a parallel to
the firm's many residential communities and
hospitality projects. The AutoCamp model
reflects the future of the industry, especially
during COVID-19, allowing guests to determine
their comfort level and "giving them control

Renderings courtesy of WORKSHOP/APD

A rendering of bleacher seating in
an upcoming X Company location

AutoCamp Cape Cod's clubhouse, shown in a rendering,
juxtaposes natural cedar with steel and concrete

over how much social distance they want
and need," Kotchen says. Beyond that, adds
Berman, "you're connecting with people, to the
place, and to its intimate scale. That's the new
definition of luxury."

Hospitality 2.0

Kotchen says the pair's respective specialties-
he handles the residential side of the business
while Berman leads the hospitality practice-
have been beneficial to the firm's evolution,
helping it to develop projects that respond
to the blurring of lines between disciplines.
"We're beginning to find more and more
overlap between the two," he explains. "The
more that happens, the better our residential
[and hospitality] work will be." Adds Berman:
"We're learning more from each other now
than we ever have before." hd
See m ore at hospi t al i t ydesi g n.com

The lobby of the Radio Tower & Hotel in Manhattan,
shown in a rendering, for client Youngwoo & Associates

A rendering of a forthcoming beach resort in
Hawaii, where green details bring the outside in

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Hospitality Design - September 2020

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