Hospitality Design - September 2020 - 46

perspectives interview

This past Juneteenth was the busiest day
in the history of FieldTrip, a rice bowlcentric concept launched last year by chef
JJ Johnson in Harlem. Here, patrons are
greeted by the fast-casual spot's motto:
"Rice is Culture," a nod, Johnson says, to
the ubiquity of rice at dinner tables, but
presented in an elevated way. "Rice is like a
childhood memory," he says. "You grew up
on rice, the first thing you probably ate was
rice. It's the ingredient that connects us all."
Johnson made a name for himself after
winning Bravo competition show The Dinner
Party in 2011, where he caught the attention
of Harlem restaurateur Alexander Smalls.
The two hit it off, traveled to Ghana together
to study West African cuisine, and returned
to open the Cecil Steakhouse in Harlem.
They also co-authored the Afro-Asianinspired cookbook Between Harlem and
Heaven, which earned them a James Beard
Award for Best American Cookbook.
FieldTrip is another evolution for
Johnson and reflects his mission to entice
the everyday working-class person to choose
his neighborhood restaurant over chain
alternatives. "That was my fight before [the
coronavirus]," he says. "When the pandemic
came, the spots they would normally go to
closed and they thought, 'All right, I'm going
to come in here.'"
While plans to grow FieldTrip have been
put on hold due to COVID-19, Johnson is
hopeful he will further his mark on the New
York culinary scene. "For a Black business
owner, there's not many times in our career
we get a moment to talk about expansion,"
he says. "If I expand, then potentially I can
employ more people who look like me."
This sense of community is a defining
characteristic not only of FieldTrip, but also
Harlem, which Johnson hopes visitors will
embrace and be inspired to return to. "Take
15 percent of what you make and try a Black
business," he advises. "Walk the community.
Say hello to people."

046

September 2020 hospitalitydesign.com

Photo courtesy of JJ JOHNSON

JJ Johnson


http://www.hospitalitydesign.com

Hospitality Design - September 2020

Table of Contents for the Digital Edition of Hospitality Design - September 2020

Hospitality Design - September 2020
contents
from the editor
behind the design
sketchbook
interview: on our radar
interview: hospitality’s evolution
interview: chefs and restaurateurs
profile: ido garini
products: art
products: lighting
products: bath
products: outdoor furniture
placemakers
placemakers: aka patagonia
placemakers: taj rishikesh resort & spa
placemakers: palm hotel sri lanka
dining out
dining out: restaurants
dining out: fast casual
dining out: wine bars
dining out: cafès
dining out: hotel f&b
ad index
back space: tre wilcox
Hospitality Design - September 2020 - Intro
Hospitality Design - September 2020 - Hospitality Design - September 2020
Hospitality Design - September 2020 - Cover2
Hospitality Design - September 2020 - 1
Hospitality Design - September 2020 - 2
Hospitality Design - September 2020 - 3
Hospitality Design - September 2020 - 4
Hospitality Design - September 2020 - contents
Hospitality Design - September 2020 - 6
Hospitality Design - September 2020 - 7
Hospitality Design - September 2020 - from the editor
Hospitality Design - September 2020 - 9
Hospitality Design - September 2020 - 10
Hospitality Design - September 2020 - 11
Hospitality Design - September 2020 - behind the design
Hospitality Design - September 2020 - 13
Hospitality Design - September 2020 - 14
Hospitality Design - September 2020 - 15
Hospitality Design - September 2020 - 16
Hospitality Design - September 2020 - 17
Hospitality Design - September 2020 - 18
Hospitality Design - September 2020 - sketchbook
Hospitality Design - September 2020 - 20
Hospitality Design - September 2020 - 21
Hospitality Design - September 2020 - 22
Hospitality Design - September 2020 - 23
Hospitality Design - September 2020 - interview: on our radar
Hospitality Design - September 2020 - 25
Hospitality Design - September 2020 - 26
Hospitality Design - September 2020 - 27
Hospitality Design - September 2020 - interview: hospitality’s evolution
Hospitality Design - September 2020 - 29
Hospitality Design - September 2020 - 30
Hospitality Design - September 2020 - 31
Hospitality Design - September 2020 - 32
Hospitality Design - September 2020 - 33
Hospitality Design - September 2020 - 34
Hospitality Design - September 2020 - 35
Hospitality Design - September 2020 - 36
Hospitality Design - September 2020 - interview: chefs and restaurateurs
Hospitality Design - September 2020 - 38
Hospitality Design - September 2020 - 39
Hospitality Design - September 2020 - 40
Hospitality Design - September 2020 - 41
Hospitality Design - September 2020 - 42
Hospitality Design - September 2020 - 43
Hospitality Design - September 2020 - 44
Hospitality Design - September 2020 - 45
Hospitality Design - September 2020 - 46
Hospitality Design - September 2020 - 47
Hospitality Design - September 2020 - 48
Hospitality Design - September 2020 - profile: ido garini
Hospitality Design - September 2020 - 50
Hospitality Design - September 2020 - products: art
Hospitality Design - September 2020 - 52
Hospitality Design - September 2020 - 53
Hospitality Design - September 2020 - 54
Hospitality Design - September 2020 - products: lighting
Hospitality Design - September 2020 - 56
Hospitality Design - September 2020 - 57
Hospitality Design - September 2020 - 58
Hospitality Design - September 2020 - 59
Hospitality Design - September 2020 - 60
Hospitality Design - September 2020 - products: bath
Hospitality Design - September 2020 - 62
Hospitality Design - September 2020 - 63
Hospitality Design - September 2020 - 64
Hospitality Design - September 2020 - products: outdoor furniture
Hospitality Design - September 2020 - 66
Hospitality Design - September 2020 - 67
Hospitality Design - September 2020 - 68
Hospitality Design - September 2020 - placemakers
Hospitality Design - September 2020 - placemakers: aka patagonia
Hospitality Design - September 2020 - 71
Hospitality Design - September 2020 - placemakers: taj rishikesh resort & spa
Hospitality Design - September 2020 - 73
Hospitality Design - September 2020 - placemakers: palm hotel sri lanka
Hospitality Design - September 2020 - 75
Hospitality Design - September 2020 - 76
Hospitality Design - September 2020 - 77
Hospitality Design - September 2020 - 78
Hospitality Design - September 2020 - dining out
Hospitality Design - September 2020 - dining out: restaurants
Hospitality Design - September 2020 - 81
Hospitality Design - September 2020 - 82
Hospitality Design - September 2020 - 83
Hospitality Design - September 2020 - 84
Hospitality Design - September 2020 - 85
Hospitality Design - September 2020 - dining out: fast casual
Hospitality Design - September 2020 - 87
Hospitality Design - September 2020 - 88
Hospitality Design - September 2020 - 89
Hospitality Design - September 2020 - dining out: wine bars
Hospitality Design - September 2020 - 91
Hospitality Design - September 2020 - 92
Hospitality Design - September 2020 - 93
Hospitality Design - September 2020 - dining out: cafès
Hospitality Design - September 2020 - 95
Hospitality Design - September 2020 - 96
Hospitality Design - September 2020 - 97
Hospitality Design - September 2020 - dining out: hotel f&b
Hospitality Design - September 2020 - 99
Hospitality Design - September 2020 - 100
Hospitality Design - September 2020 - 101
Hospitality Design - September 2020 - ad index
Hospitality Design - September 2020 - 103
Hospitality Design - September 2020 - back space: tre wilcox
Hospitality Design - September 2020 - Cover3
Hospitality Design - September 2020 - Cover4
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